FBI Overstates Mortgage Fraud

President Obama's administration released a report from a year long mortgage fraud initiative conducted by the FBI. This probably hits home with many MLS who have been cooperating with FBI investigators who are using MLS data to detect potential fraud. Sadly, the report was found to be way, way out of line, overstating the scope of the problem by significant margin. According to the initial report, the FBI indicated that they had criminally charged 530 people. The restated report indicated that they only charged 107 people. According to he initial report, the FBI indicated that total losses from the fraud [...]

By |2018-05-03T21:24:30-07:00August 12th, 2013|Main category, MLS Insights|Comments Off on FBI Overstates Mortgage Fraud
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Immobel Seeking Seasoned Real Estate Technology Sales Professional

POSITION TITLE:  Director of Broker Sales REPORTS TO:  Chief Executive Officer Opportunity Immobel is seeking to hire a seasoned real estate technology sales professional for the position of Director of Broker Sales to generate new broker customers for the company.  The successful candidate will have proven success selling web and technology solutions to large brokers.  They will also bring a robust database of engaged brokers they can tap into. Since Immobel helps brokers expand their presence Internationally, the ideal candidate will have experience selling to luxury brokers that already understand the importance of the International market. They will also be [...]

By |2018-05-03T21:24:30-07:00August 5th, 2013|Clients, Main category, Our Company, Our Services|Comments Off on Immobel Seeking Seasoned Real Estate Technology Sales Professional
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Trulia To Collect More Agent Data

To optimize your online effectiveness in the real estate business, you need to think strategically. This is the kind of strategic thinking that WAV Group works with brokers and franchises on every day. When a company that does a great job at online marketing and search engine optimization focuses on a strategy like enhancing agent information, we pay attention. Typically, when Trulia, Zillow, Realtor.com, or homes.com makes a change, it is with intent to find improvement. It's the way everyone should think. Why Agent Profiles Are Important When consumers search, they use keywords. In our broker website effectiveness study, we learned [...]

By |2018-05-03T21:24:31-07:00August 5th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Our Services|Comments Off on Trulia To Collect More Agent Data
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Not All eSignature Platforms are Created Equal Webinar

Are your electronically signed documents compliant with the laws governing electronic signatures? If you’re not sure, you MUST attend this webinar. While using eSignatures comes with many benefits such as saving the time, money and hassle of driving around town to obtain a signature it also requires that agents, brokers and MLSs be thoughtful about their choice of providers. In this webinar, you will hear from eSignature providers DocuSign and Authentisign, along with Russ Bergeron of MRED, on best practices, what you need to know and how important it is to do your homework. Not all eSignature solutions are the [...]

By |2018-05-03T21:24:31-07:00August 5th, 2013|Broker-Agent Information, Main category, Our Company, Our Services, Technology Evaluation|Comments Off on Not All eSignature Platforms are Created Equal Webinar
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1 plus 1 Equals Video

  Doing research like our 2013 Broker Website Effectiveness Study (BWES) helps WAV Group identify and measure a multitude of strategies that brokers may deploy to improve their online performance. One key trend today that is working very well is video. I am not sure how long video will help brokers gain an edge, but today it works. Some of the facts we gathered in the BWES included that Google is the #1 search engine by a significant margin, capturing 75% of all search traffic (see image) If you combine the predominance Google with an understanding of how search results [...]

By |2018-05-03T21:24:31-07:00August 1st, 2013|Broker Technology Research, Main category, Technology Evaluation|Comments Off on 1 plus 1 Equals Video
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Realogy has a great second quarter

There were times that I looked up at the largest brokerage in America and the largest Franchisor in America and wondered if it was built to last. They have been struggling through a rough patch with the rest of our industry, but they had the added pressure of managing the erratic public stock market and a challenging corporate lending environment. WAV Group does not have any broker clients that trade as public companies. WAV Group consulting has omitted Realogy franchise and NRT performance from benchmarks among brokerages over the past few years. They were fighting battles that private brokerage was [...]

By |2018-05-03T21:24:31-07:00July 30th, 2013|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Realogy has a great second quarter
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WAV Group Releases 2013 Broker Website Effectiveness Study

Contact:  Victor Lund, Author for: WAV Group 2013 Broker Website Effectiveness Study Phone & Fax. 805.709.6696 Email: victor@wavgroup.com Arroyo Grande, CA July 25th, 2013 – WAV Group (www.WAVGROUP.com), industry leaders of technology, strategic planning, research, business and product development, sales and marketing in the real estate industry, today released a whitepaper entitled “2013 Broker Website Effectiveness Study.” The whitepaper, written by WAV Group, surveyed the Google Analytics accounts of broker websites representing 7,500,000 monthly visitors as the subject for insight on consumers accessing broker websites, and also garnered insights on the impact of social media, mobile, listing syndication and search [...]

By |2018-05-03T21:24:31-07:00July 25th, 2013|Broker Technology Research, Main category, Our Company, Press Releases, Reports, Technology Evaluation|1 Comment
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Realtors® Reaffirm Commitment to realtor.com®

CHICAGO (July 24, 2013) – The National Association of Realtors® Board of Directors today reaffirmed NAR’s commitment to making realtor.com® the first, best online destination for home buyers and sellers. The board voted in favor of recommendations to modify an existing operating agreement that will help the site compete more effectively in an evolving online marketplace. “Over the years, Realtors® have invested a lot of time and millions of dollars in building information technology to give consumers online access to real estate information, and we know that consumer demand for all things ‘home’ has never been greater,” said NAR President [...]

By |2018-05-03T21:24:31-07:00July 24th, 2013|Main category, Press Releases|Comments Off on Realtors® Reaffirm Commitment to realtor.com®
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5 Ways to End the “MLS/Broker Stand-off”

A few weeks ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. At Inman Connect in San Francisco I was invited to be part of a panel called the MLS/Broker Stand-off.  It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. I’ve been thinking a lot about what is causing this stand-off and trying to find suggestions about ways to fix it. Here’s what I’ve come up with so [...]

By |2018-05-03T21:24:32-07:00July 24th, 2013|Main category, MLS Insights, Technology Evaluation|Comments Off on 5 Ways to End the “MLS/Broker Stand-off”
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Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site.  It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site.  You can check them out here.  From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

By |2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|Comments Off on Instagram Quickly Becoming a Value Brand-building Video Tool
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Hotel Industry is Trying to Put the “Horse Back in the Barn”

The concept of Listing Syndication is just as prevalent in marketing hotel rooms as it is with real estate inventory today.  There are many syndication sites like TripAdvisor, Expedia, Hotwire and hundreds more.  In theory, these sites were set up, in theory to HELP hotels, especially with last minute inventory to maximize their ability to sell room nights. Sound familiar?  The Theory failed. What actually happened though was that these sites have disintermediated consumers from corporate hotel sites like Hilton, Marriott, Hyatt and others. It changed the way consumers shop and eroded hotel price points. Moreover, it eroded the ability for hotels [...]

By |2018-05-03T21:24:32-07:00June 27th, 2013|Main category, MLS Insights, Our Company|1 Comment
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New View of Broker Social Media Strategy

One of the key shifts in online marketing that has occurred over the past 5 years is the evolution of social media marketing. What is astounding is how far removed most broker websites are from executing baseline social media strategies effectively. Brokers have largely ignored developing a social media strategy. Only a few have a social media director. Agents are aimlessly running wild on social media in ways that diffuse the impact of a common voice. Social Media calls to action are poorly represented on listing detail pages of broker websites Social Media is poorly leveraged on agent profile pages [...]

By |2018-05-03T21:24:32-07:00June 26th, 2013|Broker Technology Research, Main category, Marketing|Comments Off on New View of Broker Social Media Strategy
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