Turn an award into a growth engine with “surround sound” marketing
When a company gets third-party validation like this, it should be everywhere.
Why Can’t Brokers Who Recruit Subscribers AND Fuel MLS Data Get Rewarded for Their Hard Work?
For decades, real estate associations have traditionally owned and operated MLSs, providing brokers with access to property data while generating revenue from subscription fees. However, a growing movement is challenging the status quo, advocating for brokers—who supply both the data and the subscriber base that powers MLSs—to have a greater stake in ownership and profitability.
Inside Real Estate Jump Ahead with Acquisition of ListAssist
The acquisition is significant because it extends these AI-powered capabilities across Inside Real Estate’s vast customer base, ensuring a broader audience benefits from a more intuitive, engaging, and accurate home search process.
Why are there no volume discounts in MLS pricing models?
Multiple Listing Services (MLSs) have long operated under a standard subscription model in which subscribers pay a flat rate per agent, regardless of the size of the brokerage they belong to or the revenue the brokerage contributes to the MLS. This pricing structure is designed to ensure equal access to the database for all real estate professionals but does not recognize or reward the revenues delivered to MLSs from larger brokerage firms.
Key Digital Experience Insights for Real Estate Brokerages to Thrive Online
Last week, I encountered a white paper by Contentsquare titled "2025 Digital Experience Benchmarks." This paper resonated with me because of Victor's article, "High-Tech vs. High-Touch Brokerage—AI May Change Strategy," which discusses the consumer experience with real estate brokerages. Every brokerage has an online presence with a website. Still, I have only seen a very select few who revere it as a marketing asset that must have an ROI attached to it. Brokerages spend hundreds of thousands of dollars to ensure the website has the proper branding narrative; they seldom focus on the digital experience that their audiences demand. As [...]
Associations Should Embrace an Open MLS before they Get Shut Out
The fear of an Open MLS is largely unfounded. The experience of states that have embraced this model proves that associations can thrive without requiring NAR membership for MLS access. By focusing on value-driven membership, enforcing professional standards through MLS regulations, and embracing industry evolution, associations can secure their future while fostering a fair, competitive market for all licensed professionals.
Determining Your Company’s Value: Understanding Business Valuations
The one measurement that there is no substitute for and that overarches all others is your firm’s value.
High Tech Brokerage vs. High Touch Brokerage – AI May Change Strategy
Brokerages are now facing a crucial decision: lean into technology or double down on the personal connection that has long defined the industry?
How to Align Client Expectations with Agent Expertise: A Fireside Chat with James & Christian Dwiggins
The real estate industry is at a crossroads. With commission structures under scrutiny and homebuyers questioning agent value at every step, agents must be more prepared than ever to articulate their worth.
HUNT Named ERA Real Estate’s Top Brokerage for the Sixth Year in a Row
Hunt's unwavering commitment to helping buyers and sellers achieve their goals has cemented this brokerage as a powerhouse in the market.
Clareity25 Dares Greatly: 300 industry leaders gathered to discuss navigating transformation, embracing change, and unlocking new possibilities
No summary can provide the full experience of hearing and meeting the speakers and participating in the sessions, or engaging in the networking that is at the heart of the Clareity event.
Employment Contracts Can Protect and Propel Your Association
For real estate associations, the employment contract of the CEO serves as a critical foundation for setting clear expectations and ensuring mutual accountability.