As a franchise or independent broker WAV Group would like to get your perspective on these important questions: Do websites still work as a core tool for your brokerage? If so, why. If not, why not?
According to the 2025 WAV Group Association Governance Effectiveness Study, fewer than 40% of Associations include specific action plans or key performance indicators in their strategy. More than half say their strategic plan does not help the organization evolve or succeed long-term.
In the 20+ years WAV Group has been fielding MLS Customer Satisfaction Surveys we have noticed one indisputable FACT. The MLSs with CEOs that lead with their heart and demonstrate empathy and passion for their subscribers are the ones that have earned the most customer loyalty.
It’s not hype. It’s reality. And WAV Group’s own Kevin Hawkins, a leading real estate AI voice, will be at the helm to lead that conversation.
As market conditions tighten and brokers are forced to make tough decisions about where to cut and where to invest, one question looms large: Is your website helping your brokerage stand proud online, or do you cringe when you look at it? Do you believe the monies spent on your website are helping your business or is it just a necessary evil?
AI will not transform real estate and mortgage independently. It will transform them together—if they share the same data environment.
The question isn't whether the home flipping and investor segment represents a massive opportunity—it's whether your brokerage will be positioned to capture it.
The best brokers aren’t selling software. They’re selling simplicity. They remove friction. They make technology usable. And they’re the first call when an agent wants to get better.
Is my website really pulling its weight? To help answer that question, we’re launching a nationwide survey to get honest, data-backed insights from brokers of all sizes—from small independents to regional powerhouses and national franchises. And we want to hear from you.
The standout takeaway? Nearly 2/3 of homeowners are very or extremely interested in an online homeownership portal—an all-in-one platform to help manage, maintain, and protect their most valuable asset. Here’s what homeowners want it to do:
Toronto-based proptech company leverages MLS integration to supercharge listing visibility for property managers.
WAV Group studies have proven that a lack of integrations between technologies is one of the biggest pain points facing brokerages today. Lone Wolf recognized and approached that challenge in two ways. First, it created a seamless workflow and User interface between all its core modules – Lone Wolf Back Office, Transact and Relationships – along with powerful tools like Boost and Cloud CMA.
