A vision for AI in real estate: why MLS MCP servers matter more than ever
Every wave of technology gives us a chance to rethink how we work. MCP is that wave.
NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com
NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.
BoldTrail is adopting AI everywhere
CoreHome doesn’t try to replace the agent. It amplifies them with better timing, better visibility, and tools that work with the way they already operate.
The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.
ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?
Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans.
AI as an Asset: Why Ownership Matters
AI is more than just technology; it is an extension of organizational memory, judgment, and foresight, expressed through software.
Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI
By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.
AI bots could be the next must-have member benefit for REALTOR® associations
The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.
UtahRealEstate.com to Launch an MCP Server
As AI reshapes our industry, this much is clear: the MLS that provides the MCP server becomes the source of truth.
The Hidden Risk in MCP Servers That Could Expose Your Business
If your team is deploying AI agents using the Model Context Protocol (MCP) without proper security, you're essentially leaving your business wide open to attack. A recent security assessment found that 43% of popular MCP implementations contain command injection flaws, 30% allow network infiltration, and 22% expose sensitive file vulnerabilities. With real-world incidents already occurring the solution isn't hoping for the best, it's implementing an MCP gateway before your next deployment.
Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI
For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.
AI bots could be the next must-have member benefit for Realtor associations
Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.