At this year’s NAR Legislative Meetings, well-known REALTOR®, educator, and author Marki Lemons Ryhal offered a new way to use artificial intelligence as a political advocacy engine. She reframed this unconventional use of AI by giving practical examples for brokers, agents, and association staff to engage with AI in scaling their influence. If you’ve been thinking of AI strictly as a marketing or productivity tool, here’s another reason to think outside the standard AI box. Use your content to drive engagement One strategy is deceptively simple: combine a strong call-to-action with your tone and let AI scale it. She [...]