Zillow’s New Playbook: When a Platform Starts Making Policy
The next decade will determine whether MLSs remain the backbone of cooperation, or evolve into data providers to platforms that make their own rules.
AI in the MLS: How Paragon is Building the Future of Real Estate Data Infrastructure
A conversation with ICE's Lucie Fortier and Jeff Fullbright reveals how AI is reshaping MLS platforms and what it means for data governance, agent adoption, and competitive positioning.
Zillow + ChatGPT: a new front for international listing exposure
For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.
A vision for AI in real estate: why MLS MCP servers matter more than ever
Every wave of technology gives us a chance to rethink how we work. MCP is that wave.
NAR does not see the tree or the forest in the reciprocity statement about Zillow’s display of data on ChatGPT.com
NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.
BoldTrail is adopting AI everywhere
CoreHome doesn’t try to replace the agent. It amplifies them with better timing, better visibility, and tools that work with the way they already operate.
The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.
ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?
Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans.
AI as an Asset: Why Ownership Matters
AI is more than just technology; it is an extension of organizational memory, judgment, and foresight, expressed through software.
Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI
By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.
AI bots could be the next must-have member benefit for REALTOR® associations
The opportunity is immediate, but so is the risk of inaction. Associations that fail to deliver this benefit may watch brokers and vendors seize the role of trusted daily guide. The time to act is now.
UtahRealEstate.com to Launch an MCP Server
As AI reshapes our industry, this much is clear: the MLS that provides the MCP server becomes the source of truth.