Both firms already dominate consumer search in their regions, and the addition of HomeSearch AI strengthens that position by delivering a search experience that feels conversational and intuitive.
If you haven’t started yet, this is the perfect time to design your AI strategy and deployment plan with tax credit eligibility in mind.
Over the past year, a wave of AI experts have suggested that the major LLMs – ChatGPT, Perplexity, and Google Gemini – are poised to replace Google Search. Even at HousingWire’s excellent AI Summit this week, the myth that AI is already killing search was also stated as fact on stage by at least one AI speaker. The implication is that SEO as we know it is dying. Some go as far as to claim that SEO is dead. The reality? The data tells the truth. The numbers don’t lie Even as ChatGPT’s usage explodes, now processing more than 2.5 [...]
We don’t believe your data or your strategy should live inside vendor-run ecosystems.
Together, these features aim to save time, reduce manual entry, improve listing accuracy, and make search more intuitive for buyers – all without changing how agents currently use their MLS.
What if you could harness dozens of hours each month without cutting a single corner in your client service? For real estate professionals, this is fast becoming a new reality as AI transforms the way agents manage their daily workflow. It all starts with one surprising number: 179. AI versus the checklist: What can be automated today NAR’s widely circulated list of 179 tasks that a REALTOR® may perform during a transaction is a powerful reminder of how comprehensive – and often irreplaceable – an agent’s role really is. But when you look at this list through the lens of [...]
History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]
Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”
The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.
This isn’t about chasing shiny tech. It’s about profitability, process, and positioning.
If you’re a broker trying to figure out how to actually use AI in a secure, scalable, and business-savvy way, we just published a free whitepaper that cuts through the hype.
Imagine an AI that understands not just language but the structure of real estate transactions, compliance rules, timelines, and customer journeys.
