Broker-Agent Information Archives

Fear of Agent Ratings

The real estate industry seems to want to avoid judgments and ratings of any and all kinds. It may be for good reason, or it may be for fear. The reality is that agents resist ratings for fear and reason. Most people react to change with emotion and justify that emotion with logic. Fear According to the source of all knowledge, Wikipedia, fear is an emotion induced by a perceived threat that causes entities to quickly pull far away from it and usually hide. It is a basic survival mechanism occurring in response to a specific stimulus, such as pain [...]

By Victor Lund|2018-05-03T21:24:23-07:00November 25th, 2013|Broker-Agent Information, Main category, Technology Evaluation|8 Comments

SEM and VTs
Gallery
SEM and VTs

Broker Technology Research, Broker-Agent Information, Main category

SEM and VTs

SEM and VTs, sounds a little more than conspicuous. It's code for using some Internet strategies to do a little more with online marketing. There is a gaping area of unexploited territory available to cleaver brokers who understand how to leverage unbranded virtual tours in real estate. As WAV Group has discussed before, the unbranded virtual tour allows a broker to publish a Virtual Tour to other broker and agent websites. If done correctly, that virtual tour provides a link back to the broker’s website. It is not a link that the consumer sees or can even touch, but search [...]

By Victor Lund|2018-05-03T21:24:24-07:00November 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category|2 Comments

LeadRouter Gets Much Better

LeadRouter is the solution that is used by the REALOGY firms to manage the hundreds of thousands of leads generated by the franchises and the franchisees across the world. It is arguably the most commonly used lead management solution on the planet. Today, it just got better for the agent and for the consumer. In Thursday’s version release, LeadRouter has taken steps to allow agents to immediately contact the consumer by phone when the lead comes in, and the record of that contact record is automatically published in LeadRouther. It is simple, elegant, better. If you are not a LeadRouter [...]

By Victor Lund|2016-06-30T05:25:24-07:00November 20th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|3 Comments

Why are MLSs surprised?

WAV Group has been purposefully quiet during the storm of enlightenment whereby the industry pundits that recognize the role of the real estate broker in our industry. In truth, the leading MLSs in America are perfectly cognizant of the role and needs of brokers in real estate. Frankly, many of The Realty Alliance brokers own MLSs or are standing members of the Board of Directors. Even in the absence of having a broker-owned MLS or having broker led governance in your MLS, there is plenty that you can do that involves the broker in your MLS strategic planning. Every WAV [...]

By Victor Lund|2018-05-03T21:24:24-07:00November 5th, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights, Our Company, Our Services|Comments Off

What would it take for YOU to be one of the Top 100 most Loved Brands in the World?

Anybody that runs a company wants to believe that consumers LOVE their brand – after all we love our brands don’t we? While that’s a great goal, it’s a lot harder than it looks to create a strong emotional connection with your customer base. Apco Worldwide, a public relations firm recently fielded a global survey. Here’s the list of the Top 100 Most Lived brands. According to Apco’s press release, here’s what it takes to rank as a loved brand: “APCO's proprietary Emotional LinkingSM model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands [...]

By Marilyn Wilson|2018-05-03T21:24:24-07:00November 4th, 2013|Broker-Agent Information, Marketing, MLS Insights|Comments Off

RE Technology Top 5 Articles of the Week

Webinar: Is Your Website Designed to Meet the Needs of Tomorrow's First-Time Homebuyers? With new mortgage regulations on the horizon and a larger pool of first-time homebuyers ready to take action, the needs of the next generation of buyers are changing. Join us for a webinar that will review the growing interest among consumers in homeownership programs and how you can use your website to leverage this market opportunity. Date: Thursday October 24th, 2013 Time: 2 pm Eastern / 1 pm Central / 11 am Pacific 5 Steps to Maximizing Your Marketing Budget The most important number you need to [...]

By Victor Lund|2018-05-03T21:24:25-07:00October 18th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|Comments Off

Brokers: Total Transparency of Agent Performance & Activity Is Here
Gallery
Brokers: Total Transparency of Agent Performance & Activity Is Here

Broker-Agent Information, Main category, Technology Evaluation

Brokers: Total Transparency of Agent Performance & Activity Is Here

Lead management services have been around in some format for years, of course, and many tech companies have been putting a lot of effort into delivering tools that tie the broker, office manager, and team leader. Agents historically (and still today) are inconsistent at best with responding to online leads (and are usually worse at follow-up). Brokers need to fix this! CRM providers are responding to two trends we see emerging that are changing the landscape of lead management for brokers. The first one is confounding. Agents want syndication and online advertising but only respond to about 1 in 4 [...]

By Victor Lund|2018-05-03T21:24:25-07:00October 11th, 2013|Broker-Agent Information, Main category, Technology Evaluation|4 Comments

Listhub Offers New Terms HAR Agreement

Listhub has finally enrolled the Houston Association of REALTORS® in its listings distribution platform by matching the terms of HAR’s unique needs for listing syndication. Historically HAR has entered into direct agreements with major portals. Houston CEO, Bob Hale spoke briefly about the organization’s strategic shift toward Listhub during our discussion at the Council of MLS meetings in Boise, Idaho. “We track everything so our brokers can maximize their success in online marketing,” said Hale. The Houston Association of REALTORS® pioneered the STAR reports that have long provided their members with detailed reports on listings and leads displayed on HAR.com. What was missing was [...]

By Marilyn Wilson|2018-05-03T21:24:25-07:00October 9th, 2013|Broker-Agent Information, Clients, Main category, MLS Insights|Comments Off

Don’t Miss this Webinar on How to Make Your Business Explode with a Lead Generation Program!

Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. WAV Group partner Marilyn Wilson is moderating this RE Technology webinar. This webinar is targeted to real estate brokers. Unfortunately, these sites can provide inaccurate data but time and again consumers head there because it’s the only location that provides them this information. Would you like to learn about an affordable program to attract potential new clients directly to your website, avoiding the [...]

By Marilyn Wilson|2018-05-03T21:24:26-07:00October 4th, 2013|Broker-Agent Information, Clients, Main category, Strategic Planning|1 Comment

ReTechnology.com Top 5 Articles of the Week

Webinar: Make Your Business Explode with a Powerful Lead Generation Program Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. This webinar will help explain how to leverage your agent or broker site to become your local market's go-to listing information portal that provides accurate information for prospective buyers. Learn how to attain qualified leads that will help your business explode this fall! Date: Tuesday October 8th, 2013 Time: 1 pm Eastern / [...]

By Victor Lund|2018-05-03T21:24:26-07:00October 1st, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off

Listen When Smart People Speak
Gallery
Listen When Smart People Speak

Broker Technology Research, Broker-Agent Information, Main category

Listen When Smart People Speak

We all have our opinions about things like productivity and social media. Our own experiences with it along with what we hear and see around us make even the casual observer an expert. But there are actually people who study this stuff, and when they talk about their research, it is worth listening to. Heidi Ambles is the Director of Product Management and Social Software at IBM. She thinks highly of social media and is bullish on the benefits of social collaboration in the workplace. Here are a few statistics that Heidi recently shared during a talk that she gave. [...]

By Victor Lund|2018-05-03T21:24:26-07:00September 24th, 2013|Broker Technology Research, Broker-Agent Information, Main category|Comments Off