Creating a Broker Technology Plan – Control, Transparency & Profitability (Part 5 of a 5 part series)

Brokers, large and small, face significant challenges they did not face 20 years ago.  Profit margins have eroded and control over their independent contractors has been minimized.   The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced.   Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship.  WAV Group’s new white paper explores the issues behind the broker’s challenge to gain better control and visibility into their companies while re-establishing a [...]

By |2018-05-03T21:25:55-07:00December 20th, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Creating a Broker Technology Plan – Control, Transparency & Profitability (Part 5 of a 5 part series)
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One Broker’s Case Study – Taking Back Control ( part 4 of a 5 part series)

One Broker’s Case Study- Taking Back Control Brokers, large and small, face significant challenges they did not face 20 years ago.  Profit margins have eroded and control over their independent contractors has been minimized.   The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced.   Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship.  WAV Group’s new white paper explores the issues behind the broker’s challenge to gain better control and [...]

By |2018-05-03T21:25:56-07:00November 30th, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on One Broker’s Case Study – Taking Back Control ( part 4 of a 5 part series)
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Move makes a move into Rentals

It is no surprise to anyone in real estate that the rental market has caught fire. Many MLSs are scrambling to expanded offerings to meet the needs of brokers who have focused on growing their property management business to meet demand. “Nobody wants to own a vacant home,” says Amy Gallagher of Century 21 Hometown. “We represent investors in buying rental property, and attract them with our strong property management business - we capture a side or two of the sale, and an ongoing business relationship that lasts years.” One thing that you can always trust consumers to do is vote with [...]

By |2018-05-03T21:25:56-07:00November 23rd, 2010|Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation|Comments Off on Move makes a move into Rentals
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Brokerage Technology – Light at the End of the Tunnel – Part 3 of 5

Part 3 of a 5 part series called Broker Technology, an Industry Missing Backbone By WAV Group Brokers, large and small, face significant challenges they did not face 20 years ago.  Profit margins have eroded and control over their independent contractors has been minimized.   The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced.   Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship.  WAV Group’s new white paper explores the issues behind the broker’s [...]

By |2018-05-03T21:25:57-07:00November 22nd, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Brokerage Technology – Light at the End of the Tunnel – Part 3 of 5
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Sifting Through the Maze of Broker Technology – Part 2 of 5

An Industry Needing Backbone Brokers, large and small, face significant challenges they did not face 20 years ago.  Profit margins have eroded and control over their independent contractors has been minimized.   The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced.   Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship.  WAV Group’s new white paper explores the issues behind the broker’s challenge to gain better control and visibility into their [...]

By |2018-05-03T21:25:57-07:00November 16th, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Sifting Through the Maze of Broker Technology – Part 2 of 5
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No Brokerage Technology Backbone – How we got into this mess!

Brokers large and small, face significant challenges they did not face 20 years ago. Profit margins have eroded and control over their independent contractors has been minimized. The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced. Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship. Most Brokers really do not have a clear view of their operations from front to back today. With increased expenses and aggressive competition [...]

By |2018-05-03T21:25:58-07:00November 11th, 2010|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on No Brokerage Technology Backbone – How we got into this mess!
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New WAV Whitepaper – Brokerage Technology – An Industry Needing Backbone!

Brokerage Real Estate Technology An Industry Needing Backbone Brokers, large and small, face significant challenges they did not face 20 years ago.  Profit margins have eroded and control over their independent contractors has been minimized.   The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced.   Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship.  Our new white paperexplores the issues behind the broker’s challenge to gain better control and visibility [...]

By |2018-05-03T21:25:58-07:00November 3rd, 2010|Broker Technology Research, Broker-Agent Information, Main category, Twitter for Real Estate|Comments Off on New WAV Whitepaper – Brokerage Technology – An Industry Needing Backbone!
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Who cares about the photo on your business card?

There was an intriguing article on Agent Genius today about whether or not to include your photo in your real estate branding. The article generated a lot of good feedback from agents on both sides of the fence. Actually I think is fundamentally the wrong question to ask.  As the former VP Marketing for Fisher-Price, in my opinion, branding has NOTHING to do with whether you include a photo or not. Brands are built on a clear definition of your unique value proposition.  They are also built on DELIVERING against your value proposition consistently and better than anyone else.  Fisher-Price, for [...]

By |2018-05-03T21:25:59-07:00October 7th, 2010|Broker-Agent Information, Main category|Comments Off on Who cares about the photo on your business card?
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Concerned about Lower Real Estate Commission Rates? Try Transaction Management

Today’s real estate consumer communicates very differently with their agent than in past times.  Unlike boomers who like to get to know their agent and work with them in person, Gen Y’s prefer to do most things electronically.  They ask for you to send them an update to a contract via text.   They want you to set them up on auto email from your MLS system to look for listings that match their search criteria. Bottomline, they want to just “get it done". They don’t have the time or interest to really get to know and the true skills you [...]

By |2018-05-03T21:26:01-07:00September 24th, 2010|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Concerned about Lower Real Estate Commission Rates? Try Transaction Management
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The RPR – Data Seeker Update

The RPR Data Seeker Update It has been almost twelve months since the San Diego NAR conference when RPR had their coming out party and began the data wars our industry finds itself in.  Maybe it didn’t actually start the whole issue of using MLS data for non-traditional purposes, but it certainly put it in our mainstream discussions.  It also made the whole concept of using MLS data for purposes other than selling properties a concept that the industry was willing to consider.  This was a big shift and one that hadn’t had much energy since REGIB (Real Estate Business [...]

By |2018-05-03T21:26:02-07:00September 21st, 2010|Broker-Agent Information, Main category, MLS Insights, Our Company|Comments Off on The RPR – Data Seeker Update
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Professional real estate websites are losing the battle for consumers online.

Professional real estate websites are losing the battle for consumers online. Todays real estate consumer has a dizzying array of websites that provide them with access to real estate listings.  There are numerous third party websites like Zillow and Trulia as well as national real estate Franchise sites and local real estate company websites.  Consumers likely assume that all of these sites offer the same quality of information. Unfortunately this isnt the case. This white paper from the WAV Group chronicles research findings on the consumer search experience.  WAV Group has calculated the differences between third party websites, franchise websites, and broker websites [...]

By |2018-05-03T21:26:02-07:00September 20th, 2010|Broker Technology Research, Broker-Agent Information, Main category, Virtual Office Website Series|Comments Off on Professional real estate websites are losing the battle for consumers online.
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Zillow updates faster than Trulia but leaves listing agent behind.

Since the introduction of Virtual Office Websites, I have picked up the habit of scheduling listing alerts. My interest is not only in keeping up with listings of comparable homes that would influence my homes’ value, but also to see how data moves to third party listing websites. Today’s new listing is 755 Via Laguna Vista, San Luis Obispo CA 93405 Copy and paste it into Zillow and Trulia and see what you get. Right now, you will see that the listing is not for sale on Trulia, but they have built a lovely landing page with deep information. Zillow [...]

By |2018-05-03T21:26:02-07:00September 15th, 2010|Broker-Agent Information, Main category|Comments Off on Zillow updates faster than Trulia but leaves listing agent behind.
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