Be Uncomfortable

It is pretty well known that Google is now Alphabet – a re-imagined company that is comprised of a variety of businesses around the focus of organizing the world’s information to make it universally accessible and useful. Building a new brand on top of Google was an uncomfortable decision, but there is much to be learned from it. The Alphabet Companies (full list here) Google – Search Engine, Android, Gmail, and YouTube Calico – Healthcare company aimed at extending life Verily – Smart contact lenses X Labs – Research and Development Deep Mind – Artificial Intelligence Access – high-speed internet Jigsaw [...]

By |2018-05-03T21:23:17-07:00April 20th, 2016|Broker Technology Research, MLS Insights|0 Comments

A Goal Without a Plan is Just a Wish

A French writer wrote this line – “a goal without a plan is just a wish.” It often pops into my head when I read a trade story about a hot new real estate tech company that upon closer inspection, isn’t a company at all, but an idea in search of a business plan. I also find myself thinking about the same thing when I walk through a conference where startup firms are lined up. I pay a game in my head call “product or product feature.” It seems that so many tech startups in real estate are really just [...]

Fox and Roach Reports Success With Buyside

There are a lot of technology applications that look promising, none more so than the recent launch of their Home Valuation System on foxroach.com powered by Buyside™. Fox and Roach is the largest Berkshire Hathaway Home Services company. Their offices cover many regions including Southeastern Pennsylvania, Southern New Jersey and Delaware. In WAV Group broker website effectiveness studies, BHHS Fox & Roach ranks in the top 10 for the most traffic of any broker in America. Last month, they launched the Home Valuation System, built by Buyside™ that created a landing page for every off- market property and IDX listings [...]

By |2018-05-03T21:23:17-07:00April 20th, 2016|Broker Technology Research, MLS Insights|0 Comments

3 Ways for MLSs to Frustrate and Alienate Brokers

SOLDS, VOWS and the RESO Data Dictionary are NOT Optional for MLSs Some MLSs are creating unnecessary and even illegal challenges for their brokers as well as for the technology suppliers that support their brokers, by not complying with NAR rules…some of which that have been in place for YEARS! I hear regularly from brokers and technology vendors that they run into roadblocks all the time when they try to access SOLDs for their IDX feed, a Virtual Office Website (VOW) data feed and most recently, the RESO Data Dictionary dataset. I’m going to start with a little history lesson [...]

By |2018-05-03T21:23:18-07:00April 20th, 2016|Broker Technology Research, MLS Insights|0 Comments

Are Fannie Mae and Freddie Mac Going Away?

A new paper issued by a robust group of government and economic leaders in the real estate economy have outlined a proposal to merge Fannie Mae and Freddie Mac into a new government-owned corporation.  Currently both organizations are government-regulated, but privately owned. According to the paper the goal of the proposal is to overhaul the mortgage lending process to accomplish the following: “This would facilitate a deep, broad and competitive primary and secondary mortgage market; limit the taxpayer’s risk to where it is absolutely necessary; ensure broad access to the system for borrowers in all communities; and ensure a level playing field [...]

The New Process for RFPs in Real Estate

This change was caused by a quiet revolution. During the Y2K surge that transitioned software from mainframe to browser, there was recognition that the old process of software development was too bureaucratic, slow, and overly regimented. An alternative to traditional project management that emerged in the early 2000s is called Agile software development. They use terms like Scrum, Extreme Programing, Dynamic System Development Method, Feature-Drive Development and many others. The overarching focus of all of these methodologies is to deliver frequent, high quality working software, delivered in “sprints,” which are measured in weeks, not months. The result is continuous improvement. [...]

By |2018-05-03T21:23:19-07:00March 30th, 2016|Broker Technology Research, MLS Insights|0 Comments

Crye-Leike, Realtors® Recognized For Outstanding Website Marketing: Recipient Of Coveted SEO Strategy Award

Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation’s fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms. Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation [...]

By |2018-05-03T21:23:20-07:00March 25th, 2016|Broker Technology Research, Press Releases|0 Comments

Will the Last PC User Please Turn Out the Lights?

Mobile has gone global and everyone from Wired Magazine, Gartner, Forrester Research, and Barron’s is writing about it. The headline is almost always the same – “THE DEATH OF THE PC HAS NOT BEEN GREATLY EXAGGERATED.” The real headline is that PC sales have been negative since 2011 and the 2015 numbers showed the largest drop in sales volume in history. Before you get overwhelmed with the fear of PCs going away, it will take a long time for that to happen. Shipments of new PCs globally is still running at a pace of around 65 million to 70 million [...]

By |2018-05-03T21:23:20-07:00March 25th, 2016|Broker Technology Research, MLS Insights|0 Comments

Northwood Realty Launches Training Website for Their Agents

About Northwood Northwood Realty is among the largest independent real estate companies in America. They cover multiple states and their 38 offices are focused mainly on the densely populated areas of Western Pennsylvania and Eastern Ohio. They are a full service firm with 974 agents, offering residential, finance, relocation, and insurance. Northwood is pioneering a program for agent training that introduces an effective model for other brokers to consider. It’s called Northwood Tech Trainers. About Northwood Trainers Northwood deploys five field trainers to support just under 1000 agents.  The ratio is effectively one trainer to every 200 agents. The field [...]

The Vision of AMP™ Starting to Become a REALITY thanks to Rapattoni!

A couple of years ago, two of our most progressive clients came to RPR with a new vision about how MLS systems could work. They strongly believed that MLS systems should be offered in modules to make it easier and more practical for brokers and agents to be able to choose the MLS interface that works best for them. Tim Dain from the Austin Board of REALTORS® and Walt Baczkowski from the San Francisco Association of REALTORS® both saw the opportunity to de-couple the listing input, search and reporting functions from the database that houses all of the MLS information [...]

Digital Dawn: Amazon is creating the smart house for the rest of us

Late Christmas morning, after the presents were opened, the wrapping discarded and breakfast consumed, my wife sent a text to her real best friend Paige that read, “I have a new best friend!” Paige promptly responded with “Huh?” “Her name is Alexa, as in the new Amazon Echo,” my wife texted back. How lucky am I, as a guy, to have a wife who put at the top of her gift list, a technology item? But more important was her reaction. She genuinely fell in love with Alexa within minutes after turning it on. It was wickedly cool and ridiculously [...]

By |2018-08-14T03:54:30-07:00March 16th, 2016|Broker Technology Research, Main category|0 Comments

LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach recently hosted LeadingRE. It’s always happens during what I like to think of as the real estate brokerage convention season. Keller Williams, with its Family Reunion, preceded it in New Orleans and RE/MAX R4 followed it in Las Vegas. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward thinking, [...]