3 Ways for MLSs to Frustrate and Alienate Brokers

SOLDS, VOWS and the RESO Data Dictionary are NOT Optional for MLSs Some MLSs are creating unnecessary and even illegal challenges for their brokers as well as for the technology suppliers that support their brokers, by not complying with NAR rules…some of which that have been in place for YEARS! I hear regularly from brokers and technology vendors that they run into roadblocks all the time when they try to access SOLDs for their IDX feed, a Virtual Office Website (VOW) data feed and most recently, the RESO Data Dictionary dataset. I’m going to start with a little history lesson [...]

By |2018-05-03T21:23:18-07:00April 20th, 2016|Broker Technology Research, MLS Insights|Comments Off on 3 Ways for MLSs to Frustrate and Alienate Brokers
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Are Fannie Mae and Freddie Mac Going Away?

A new paper issued by a robust group of government and economic leaders in the real estate economy have outlined a proposal to merge Fannie Mae and Freddie Mac into a new government-owned corporation.  Currently both organizations are government-regulated, but privately owned. According to the paper the goal of the proposal is to overhaul the mortgage lending process to accomplish the following: “This would facilitate a deep, broad and competitive primary and secondary mortgage market; limit the taxpayer’s risk to where it is absolutely necessary; ensure broad access to the system for borrowers in all communities; and ensure a level playing field [...]

By |2018-05-03T21:23:18-07:00April 1st, 2016|Broker Technology Research, Main category|Comments Off on Are Fannie Mae and Freddie Mac Going Away?
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The New Process for RFPs in Real Estate

This change was caused by a quiet revolution. During the Y2K surge that transitioned software from mainframe to browser, there was recognition that the old process of software development was too bureaucratic, slow, and overly regimented. An alternative to traditional project management that emerged in the early 2000s is called Agile software development. They use terms like Scrum, Extreme Programing, Dynamic System Development Method, Feature-Drive Development and many others. The overarching focus of all of these methodologies is to deliver frequent, high quality working software, delivered in “sprints,” which are measured in weeks, not months. The result is continuous improvement. [...]

By |2018-05-03T21:23:19-07:00March 30th, 2016|Broker Technology Research, MLS Insights|Comments Off on The New Process for RFPs in Real Estate
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Crye-Leike, Realtors® Recognized For Outstanding Website Marketing: Recipient Of Coveted SEO Strategy Award

Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation’s fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms. Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation [...]

By |2018-05-03T21:23:20-07:00March 25th, 2016|Broker Technology Research, Press Releases|Comments Off on Crye-Leike, Realtors® Recognized For Outstanding Website Marketing: Recipient Of Coveted SEO Strategy Award
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Will the Last PC User Please Turn Out the Lights?

Mobile has gone global and everyone from Wired Magazine, Gartner, Forrester Research, and Barron’s is writing about it. The headline is almost always the same – “THE DEATH OF THE PC HAS NOT BEEN GREATLY EXAGGERATED.” The real headline is that PC sales have been negative since 2011 and the 2015 numbers showed the largest drop in sales volume in history. Before you get overwhelmed with the fear of PCs going away, it will take a long time for that to happen. Shipments of new PCs globally is still running at a pace of around 65 million to 70 million [...]

By |2018-05-03T21:23:20-07:00March 25th, 2016|Broker Technology Research, MLS Insights|Comments Off on Will the Last PC User Please Turn Out the Lights?
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Northwood Realty Launches Training Website for Their Agents

About Northwood Northwood Realty is among the largest independent real estate companies in America. They cover multiple states and their 38 offices are focused mainly on the densely populated areas of Western Pennsylvania and Eastern Ohio. They are a full service firm with 974 agents, offering residential, finance, relocation, and insurance. Northwood is pioneering a program for agent training that introduces an effective model for other brokers to consider. It’s called Northwood Tech Trainers. About Northwood Trainers Northwood deploys five field trainers to support just under 1000 agents.  The ratio is effectively one trainer to every 200 agents. The field [...]

By |2018-05-03T21:23:20-07:00March 24th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|Comments Off on Northwood Realty Launches Training Website for Their Agents
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The Vision of AMP™ Starting to Become a REALITY thanks to Rapattoni!

A couple of years ago, two of our most progressive clients came to RPR with a new vision about how MLS systems could work. They strongly believed that MLS systems should be offered in modules to make it easier and more practical for brokers and agents to be able to choose the MLS interface that works best for them. Tim Dain from the Austin Board of REALTORS® and Walt Baczkowski from the San Francisco Association of REALTORS® both saw the opportunity to de-couple the listing input, search and reporting functions from the database that houses all of the MLS information [...]

By |2018-05-03T21:23:20-07:00March 24th, 2016|Broker Technology Research, MLS Insights, Press Releases|Comments Off on The Vision of AMP™ Starting to Become a REALITY thanks to Rapattoni!
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Digital Dawn: Amazon is creating the smart house for the rest of us

Late Christmas morning, after the presents were opened, the wrapping discarded and breakfast consumed, my wife sent a text to her real best friend Paige that read, “I have a new best friend!” Paige promptly responded with “Huh?” “Her name is Alexa, as in the new Amazon Echo,” my wife texted back. How lucky am I, as a guy, to have a wife who put at the top of her gift list, a technology item? But more important was her reaction. She genuinely fell in love with Alexa within minutes after turning it on. It was wickedly cool and ridiculously [...]

By |2018-08-14T03:54:30-07:00March 16th, 2016|Broker Technology Research, Main category|Comments Off on Digital Dawn: Amazon is creating the smart house for the rest of us
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LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach recently hosted LeadingRE. It’s always happens during what I like to think of as the real estate brokerage convention season. Keller Williams, with its Family Reunion, preceded it in New Orleans and RE/MAX R4 followed it in Las Vegas. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward thinking, [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on LeadingRE, Miami Beach and Marketing Automation
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Daniel Gale Sotheby’s International Turns Buyers Into An Asset

About the Firm When outlining broker excellence, it is always helpful to begin by painting a picture of the company that is executing an effective strategy. There are many dimensions to operating a successful brokerage. Daniel Gale Sotheby’s International real estate finds its success by serving consumers along the North Shore of Long Island from Manhasset to the North Fork where they operate 25 offices to support about 850 agents. Real Trends ranks the firm 59th in the Nation across all brokerage for volume, and fourth in America among Sotheby’s franchises. They are among the first brokerage firms in the [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Clients, Press Releases|Comments Off on Daniel Gale Sotheby’s International Turns Buyers Into An Asset
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IRES® MLS Passes Zillow® In Consumer Engagement

The Internet is the largest free market economy in the world. According to Siri™, 2.954 Billion people use the Internet every month. In the real estate industry, more consumers go to Zillow® than any other single real estate website. But that is changing. Some MLSs like IRES are actually drawing more consumer engagement in their local market and it is making a significant difference to MLS participants. MLSs measure listing engagement with their websites and syndication websites using services like ListHub™ and ListTrac™. These companies either get traffic statistics directly from publishers (like Zillow) or put tracking software on websites that [...]

By |2018-05-03T21:23:21-07:00March 7th, 2016|Broker Technology Research, MLS Insights, Press Releases|Comments Off on IRES® MLS Passes Zillow® In Consumer Engagement
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HomeSpotter Revolutionizes MLS Mobile Access

If you have a newer iPhone, you have embraced fingerprint access. You put your finger on the home button which reads your print and opens your phone—or your bank account, or any other app that leverages fingerprint access versus password access. Depending on your MLS, typing in your username and password multiple times a day can be painful, especially on a mobile device. With HomeSpotter, it is just a touch away. HomeSpotter is a mobile MLS application. It provides the benefits of accessing the MLS through a mobile app rather than mobile web. An app provides formatting benefits that mobile [...]

By |2018-05-03T21:23:22-07:00February 24th, 2016|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|2 Comments
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