Real Estate is a fickle industry, cycling back and forth from favoring buyers to favoring sellers. It does not take an economist to develop a strategy for when to advertise for buyers and when not to. Certainly, real estate is in a condition of buyer saturation today. Brokers and agents who are advertising for buyers are mismanaging their advertising spend.
Marilyn Wilson to lead discussion about the power of AI with Homes.com At WAV Group we see SO much technology that it is sometimes hard to get WOWED. Homes.com was successful at getting my attention with the Smart Search they have just launched on their website though. They’re leveraging the power of Artificial Intelligence to revolutionize the way consumers search for real estate. You HAVE to join me on Tuesday, June 26th at 11:00 am Pacific to see what all the fuss is about. I have to say it kind of blew me away when I saw what they were up to.
The Broker Public Portal with Homesnap continues to take the industry by storm. The strategy to pool the listings and resources of MLSs across the country is working! In just over a year after the BPP/Homesnap partnership was announced, there are now 145 MLSs representing 875,000 agents on one marketing platform featuring over 90 million properties, generating thousands of FREE leads every day for agents.
Wow, this is a really fun one! How would you like to run a real estate association and MLS in one of the prettiest ski towns in America, Park City, Utah?
Victor Lund, founding partner of the WAV Group, and I recently returned from the National Association of Real Estate Editors Conference in Hot Vegas. 107 degrees hot. One of the hottest topics was the iBuyer, and Victor headed up a panel that took that topic head-on. Let's say it was one of the livelier sessions of the conference. The one thing I was sure of, Victor made a great impression among reporters based on the feedback he gave me.
This is a whimsical article. Don’t take it to seriously, but take a moment to think about this question with me. My favorite activity on the weekends is to watch a few Ted Talks. This article was inspired by a 9 minute Ted Talk about politicians and democracy, titled What if we replaced politicians with randomly selected people?
WAV Group will be hosting a free informational webinar Monday, July 9th at 10am Pacific. The most rapid growth in real estate brokerage has happened with 100% commission firms, otherwise known as Transaction Fee Brokerages.
WAV Group attended the NAREE conference for the fifth consecutive year. For more than a few of team members like Kevin Hawkins, they have attended nearly every year of their career. Here is the inside word. If you want to be heard, you need to be a newsmaker. The key to getting access to be heard is establishing a relationship with journalists – otherwise, you are a whisper.
WAV Group has known the founders of W+R Studios long before they broke away from eNeighborhoods and founded the company. The partners have invested their lives and careers in developing real estate software that makes a difference. Cloud CMA was their first product, mobile friendly, easy to use, beautiful CMA reports. They launched at a time when building a CMA on your phone or tablet was impossible. They took a mobile first approach and were able to drive market adoption with impressive speed.
In a video announcement released yesterday, Tom Hosack, President and CEO and Broker of Record of Northwood Realty announced the acquisition of Berkshire Hathaway HomeServices The Preferred Realty, creating what may be the largest real estate company in the greater Pittsburgh marketplace. The combined company forecasts more listings, more closings and more sales volume than any other competitor.
CoreLogic’s strategic partnership team has been very busy lately. Last month they introduced a relationship with Homes.com for MLS consumer websites and with Prospects for agent CRM. In an announcement today, they have added Elm Street Technology’s Elevate brokerage solution to the mix of offerings.
At WAV Group, we like to look under the hood at what the top property search sites in America are doing to engage consumers and boost performance. In some cases, we work with the site owner and have access to their analytics (ie Google Analytics or other). In other cases, we use benchmarking tools like Hitwise and ComScore to get a glimpse into what these top performers may be doing. The results are interesting.
