Major Changes In Real Estate

Behold, changes are taking place in real estate. We are seeing significant efforts like Project Upstream, RPR AMP, Broker Public Portal, Fair Display Guidelines, and RESO mandates that are shaping the future of our industry. It makes you wonder what is driving this explosive cocktail of industry wide initiatives. At the heart of many of these developments are brokers. When they survey the world around them, they rue the existence of poor data management and profit taking by others. Poor Data Management I believe that it was MRIS CEO, David Charron who coined the term Overlapping Market Disorder. He was [...]

By |2018-05-03T21:23:46-07:00April 28th, 2015|Broker-Agent Information, Main category, MLS Insights, Our Services|Comments Off on Major Changes In Real Estate

Coming Soon Listings Revisited

Last summer, the issue of Coming Soon listings hit a peek of interest among the nation’s MLSs. As our industry is naturally prone to do, the issue was well vetted for more than a year thanks in part to the efforts of Mountain View, CA based MLS Listings CEO James Harrison and his Chairman Robert Bailey. It was discussed at every MLS conference and forum and MLSs created a new status to handle Coming Soon listings. Leading MLSs understood the need for this field and brokers learned about the inherent concerns of this listing type. Today, most of the leading [...]

By |2018-05-03T21:23:46-07:00April 23rd, 2015|Main category, MLS Insights, Our Services|Comments Off on Coming Soon Listings Revisited

Enabling an Ecosystem of Innovation for Real Estate

The MLS technology model has been relatively flat-footed for some time now. Many MLSs offer one MLS system, one Public Records system and other services like showing appointment software, document management, and they call it a day. In Part IV of his blog series last Thursday, Bob Bemis outlined a vision of a brand new way for MLS platforms to operate. A new program called AMP™ or Advanced Multi-List Platform™ that would leverage RPR is a very interesting and even scary concept to some. In its simplest definition, AMP would be the “back end” of an MLS. It would provide [...]

Listing Syndication now Part of Broker Office Policy Manuals in Colorado

Loveland, CO — April 8, 2015 — Colorado Real Estate Commission Position 21 (CP-21) was officially revised this week to include Listing Syndication within office policy manuals. CP-21 is a long standing position statement that covers a variety of topics suggested for real estate office policy manuals such as handling earnest money, contract review and, as of April 7th, listing syndication. Timing is perfect considering the recent changes between listing syndication giant, Listhub, and consumer portals, Zillow and Trulia. As of April 7th, Listhub and Zillow Group ended their contract with one another, leaving brokers and agents wondering how their [...]

By |2018-05-03T21:23:47-07:00April 7th, 2015|Broker-Agent Information, Main category, MLS Insights|Comments Off on Listing Syndication now Part of Broker Office Policy Manuals in Colorado

Association MLS Service Provider Controversy

WAV Group is a leading provider of satisfaction research to a large number of MLSs in the United States and Canada. This type of research is often performed annually by mid-sized MLSs and quarterly by large MLSs. Our satisfaction research is unique in that we support MLSs to benchmark off of their prior performance along with benchmarks against their peer group. WAV Group does not ever share another MLS’s data with any other MLS. But we do extract observations about what strategies are most effective at improving satisfaction in areas where MLSs are weak. As we have voiced on many [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Marketing, MLS Insights, Our Services, Strategic Planning|Comments Off on Association MLS Service Provider Controversy

The Powerful Magic of Telling Your Story via Video

Sometimes your children really can teach you meaningful things about how to be more successful in your life. In our case the lesson of the power of telling your story via video came from our daughter Alexandra AKA “Sparkles” Lund. As many of you know “Sparkles” is engaged in the entertainment industry in Los Angeles. About four months ago, she set out on a path to build her following among casting directors, agents, choreographers and producers. She deployed three powerful tools. First, she blogs regularly so her voice is being heard. Second, she creates “vlogs” or video stories talking about [...]

By |2018-05-03T21:23:48-07:00March 26th, 2015|Main category, Marketing, MLS Insights|1 Comment

Struggling with your Direct Feeds?

Direct to portals, syndication platforms, virtual tour companies, online marketing products…the options for brokers to distribute listings seem endless. They all offer varying features, benefits and service levels, making it hard to determine what will give their businesses a competitive edge. Many brokers are at the mercy of agents using services that distribute listings without their knowledge; creating inaccuracies and liabilities, and eroding their brands. MLSs are in the unique position to offer brokers unmatched listing distribution services through strong data licensing agreements. A key benefit that only MLSs can offer is faster listing updates. When listings are not delivered [...]

By |2018-05-03T21:23:48-07:00March 17th, 2015|MLS Insights, Strategic Planning, Technology Evaluation|Comments Off on Struggling with your Direct Feeds?

Five Ways to Make a Thoughtful Decision about Direct Feeds

I had the honor of working with the Greater Albuquerque Association of REALTORS® today. They hosted a Town Hall asking for input on whether or not their brokers would like them to negotiate a Direct Feed from the Zillow Group on their behalf.  Michael Bustamante did a great job of framing the issues that need to be discussed and ultimately decided upon. While the issue is anything, but clear cut, there were interesting questions posed that may be helpful for you to use in your market as you try to think your way through your market’s decision about direct feeds. [...]

By |2018-05-03T21:23:49-07:00March 16th, 2015|Main category, MLS Insights, Strategic Planning|4 Comments

Direct Feeds to Zillow Group

MLS RETS servers are designed to deliver IDX, VOW, and Full Data feeds to brokers and their vendors. With few exceptions, they were not purpose built for sending listing syndication feeds to publishers. Syndication feeds are the domain of Listhub. With Listhub’s support of Zillow Group’s websites going away, you must act now to determine what your plans are. MLS RETS Servers are emerging with new features that blend in Syndication support for Direct Feeds to Publishers like the Zillow Group. The defining difference between Listhub and direct feeds may be complex or simple. The complex path is considered by [...]

By |2018-05-03T21:23:49-07:00March 7th, 2015|Main category, MLS Insights, Strategic Planning|3 Comments

Revised IDX Rules are Looming for MLSs – New Solution Announced to Help MLSs be Compliant

As you probably know by now, the rules governing IDX were revised at the NAR Meetings in November last year.  Click here to view the details of the approved changes. One of the big changes requires that every MLS provide a Web API by June 30th, 2016 to make it much easier for brokers to allow third party companies to leverage MLS data for tools used by brokers. For the non-techies among us, let me answer the first question….What the heck is an API and why should I care? According to NAR…. API, short for Application Program Interface, describes a [...]

By |2018-05-03T21:23:49-07:00February 25th, 2015|Main category, MLS Insights, Reports|1 Comment

Association/MLS Leadership Doesn’t Always Allow for a Consensus

Association and MLS leaders have it tough today.  The best leaders are staying on top of the latest trends, considering how emerging ideas affect their subscribers and proactively making changes to keep their organizations relevant.  Sounds like the kind of leader we all want to be right? So if this is what all leaders strive for, why is it so hard to create sustainable change? I have recently run across a few examples where the Board of Directors believed they knew the path that was best for their constituents yet they were not able to implement the path that made [...]

National Broker Portal Launches Website

The national broker portal project continues to gain momentum as brokers and MLSs agree to participate in the formation of the company to explore the launch of a national MLS consumer facing website with broker governance. Although only a month into the funding period, the group is well on its way to raising the $250,000. After the holiday, the Council of MLSs hosted two online webinars on the topic. The Realty Alliance and The Leading Real Estate Companies of the World also hosted two webinars. This activity was followed by the delivery of information at the CEO Summit as part of [...]