Technology Evaluation Archives

Trulia Weekly Update Is Released
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Trulia Weekly Update Is Released

Main category, Technology Evaluation

Trulia Weekly Update Is Released

I don’t really know if this is just something that Trulia is testing or if this is something that they rolled out system-wide, but I received a lovely real estate update this morning It is not a heavy piece, but it certainly popped into my inbox 18 New Listings, 2 open houses, 9 price reductions, download the mobile app, home value lead capture and median sales price. Aside from my first impression of the execution being very positive, it made me wonder…… Where else would this type of daily email be a practical way to touch professionals or consumers? For [...]

By Victor Lund|2018-05-03T21:23:58-07:00September 24th, 2014|Main category, Technology Evaluation|Comments Off

SourceMLS launches as the seal of approval and accuracy
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SourceMLS launches as the seal of approval and accuracy

Main category, MLS Insights, Technology Evaluation

SourceMLS launches as the seal of approval and accuracy

The sourceMLS™ initiative is set to launch next week at the Council of MLS meetings in Huntington Beach, CA and I am excited! If you are displaying a listing from the MLS, you can display the sourceMLS Logo. It’s that simple. Think of it as the Good Housekeeping Seal of Approval. This is a no-frills way for every listing agent, every listing broker, and every MLS to finally identify the value of a listing to the consumer. There is not a day that goes by when a consumer is not bilked by dozens of inaccurate, incomplete, expired, or just flat [...]

By Victor Lund|2018-08-12T08:45:19-07:00September 19th, 2014|Main category, MLS Insights, Technology Evaluation|2 Comments

Midyear Broker Website Benchmarks
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Midyear Broker Website Benchmarks

Main category, Marketing, Technology Evaluation

Midyear Broker Website Benchmarks

WAV Group just completed providing our broker clients with a review of their Google Analytics for September. Something rather remarkable happened this month that has confirmed a strategy that we have long suspected, but have not had enough data to confirm. Virtual Tour Videos Drive More Traffic Than Listing Syndication on Broker Websites. Quite a number of WAV Group broker clients have been publishing automated virtual tours to YouTube for a few years now. They are using vendors like Property Panorama, RealBiz, Virtual Tour Café, Imprev, VHT or some other solution. We do not endorse any product over another but [...]

By Victor Lund|2018-05-03T21:23:59-07:00September 11th, 2014|Main category, Marketing, Technology Evaluation|1 Comment

Another Broker-Governed MLS Gets RESO Certification
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Another Broker-Governed MLS Gets RESO Certification

Main category, MLS Insights, Strategic Planning, Technology Evaluation

Another Broker-Governed MLS Gets RESO Certification

Perhaps its just because, or happenstance, or not. But MLSListings, based in the heart of the Silicon Valley in California, is the second MLS in the nation to join MRIS in RESO Server Certification. Like MRIS, MLSListings is a broker governed MLS. In truth, the title of the article was drafted to get you to read this article. The fact is that MRIS and MLSListings, along with many of the COVE Group MLSs repeatedly lead the industry in adopting best practices. Its in their DNA. And yes, Anne Bailey does a great job facilitating the COVE group and both of [...]

By Victor Lund|2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, MLS Insights, Strategic Planning, Technology Evaluation|Comments Off

Who Syndicated My Listings?
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Who Syndicated My Listings?

Broker-Agent Information, Main category, MLS Insights, Technology Evaluation

Who Syndicated My Listings?

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This is an important component of our service that you may not be aware of. Gallagher’s firm participates in three primary MLSs along the central coast of California and is also [...]

By Victor Lund|2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|Comments Off

Goomzee Growth
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Goomzee Growth

Marketing, MLS Insights, Technology Evaluation

Goomzee Growth

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I am not sure what is press worthy of a renewal – but that is another story for another day. Goomzee announced this week the addition of a bunch of new MLS [...]

By Victor Lund|2018-05-03T21:24:02-07:00July 24th, 2014|Marketing, MLS Insights, Technology Evaluation|Comments Off

Marketing Trauma
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Marketing Trauma

Main category, Marketing, Technology Evaluation

Marketing Trauma

REALOGY has made a big deal of the new 3-D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look at homes on the internet which offered three distinctive methods of viewing images – Photos, 3D Tours, Video Tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance – we divide prioritization into three categories – Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. [...]

By Victor Lund|2018-05-03T21:24:03-07:00July 15th, 2014|Main category, Marketing, Technology Evaluation|Comments Off

WAVinar eMails
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WAVinar eMails

Broker-Agent Information, Main category, Our Services, Technology Evaluation

WAVinar eMails

WAVinar Invitation Our industry is moving really quickly these days. There are so many challenges facing MLSs today threatening the viability of the entire industry! Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of the trends so they can make proactive decisions to keep their organizations relevant. That’s why the WAV Group created its new WAVinar series. The WAVinar is designed to provide [...]

By Marilyn Wilson|2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Our Services, Technology Evaluation|Comments Off

Howard Hanna Promotes 5700 REALTORS on Realtor.com
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Howard Hanna Promotes 5700 REALTORS on Realtor.com

Main category, Marketing, Strategic Planning, Technology Evaluation

Howard Hanna Promotes 5700 REALTORS on Realtor.com

Today’s real estate broker faces some difficult decisions when it comes to online advertising. The choices are often predicated upon what your competition is doing; what sellers demand; traffic and leads generated by your website or franchise website; website owner terms of use; who gets the lead; who pays – agent or broker. It is really quite a mess. It is so bad, that many large firms have walked away from it entirely and leave it up to the agent. Other firms have taken the proverbial bull by the horn and worked hard to market listings online is a very [...]

By Victor Lund|2018-05-03T21:24:04-07:00June 26th, 2014|Main category, Marketing, Strategic Planning, Technology Evaluation|6 Comments

Technology Self Audit For Real Estate Companies

If you are a mega broker, with thousands of agents, you will have an IT department that watches over your software and technology infrastructure. If you are a small or medium size broker, that chore usually falls to you, much like it does for us, in our consulting company. We watch real estate technology on a daily basis and advise some of the best technology companies in the business on how to improve their product’s user interface, how to put together marketing and communication plans and many other services, and even for us, this is a daunting task. Every time [...]

By WAV Group|2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off

A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers. They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By Marilyn Wilson|2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off