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1 04, 2019

MLS Policy Needs to Support Price Change History and Parcel Data on Broker Websites

By |2019-04-03T07:28:14-07:00April 1st, 2019|MLS Insights|2 Comments

For most people, real estate occupies the greatest percentage of family wealth – far more than investments in stocks or other wealth building accounts. Back in the 40s, my relative’s grandfather and his brother purchased a very modest two-bedroom cinderblock home in a nice neighborhood in St. Petersburg, Florida as a winter getaway. One brother ended up owning the property after his sibling and his wife passed. When the second brother passed, the property was inherited by his daughter, who is now 89 years old. She intends to either leave it to her grandchild or sell it and leave the [...]

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1 04, 2019

Why zavvie’s Offer Optimizer is an iBuyer Game Changer

By |2019-03-30T09:33:03-07:00April 1st, 2019|Press Releases, Technology|Comments Off on Why zavvie’s Offer Optimizer is an iBuyer Game Changer

When Zillow launched Zestimates, no one realized at the time how radical the impact of what they did then would become later. There are a lot of Sunday quarterbacks who would like to re-write history and say they knew it would result in helping to catapult the firm to $7 billion valuation. But no one predicted back then that Zestimates would fuel a phenomenon dubbed “real estate porn” that helped it drive more than 100 million unique visitors to Zillow’s website each month. Recently, another company that starts with a "z" called zavvie has launched what I believe is an [...]

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19 03, 2019

Brokers Need to Weaponize to Combat iBuyer

By |2019-03-30T08:26:18-07:00March 19th, 2019|Broker-Agent Information, Technology|2 Comments

Who is getting to the listing appointment first? Is it a traditional broker the first call for a listing appointment, or do consumers reach out to iBuyer programs like Zillow, Redfin, Keller Williams, Realogy, OpenDoor, Mark Spain, or others first?

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19 03, 2019

This Website is Not Secure!

By |2019-03-30T08:29:49-07:00March 19th, 2019|Technology|2 Comments

Over the last few weeks, we have been researching web traffic for 177 of some of the most productive brokerages in sales volume and sides. While we are still diving deep into the study, there was one stat which gave me grave concern; the number of broker websites which are not secure for a customer to login or to complete a form.

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7 02, 2019

Marilyn Wilson and Others Take on REAL Estate Trends to Watch for in 2019

By |2019-02-07T11:19:39-08:00February 7th, 2019|Broker-Agent Information, MLS Insights|Comments Off on Marilyn Wilson and Others Take on REAL Estate Trends to Watch for in 2019

I am so honored to be included in Texas REALTORS® Magazine article Real Estate Trends to Watch for in 2019. The industry experts quoted here have delivered some great food for thought about the best ways to be successful in 2019 and beyond. Check it out!   By Ward Lowe  February 01, 2019 Real estate is an industry of continual change. Four real estate experts talk about what to expect in the future and how to leverage your marketing, strategy, and technology to achieve more success. NOBU HATA Director of Member Engagement, National Association of REALTORS® REALTORS® and brokerages need to [...]

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29 01, 2019

Consumer Journey is More Like Chutes and Ladders

By |2019-01-29T14:37:25-08:00January 29th, 2019|Broker-Agent Information, Reports|Comments Off on Consumer Journey is More Like Chutes and Ladders

A tremendous amount of energy and money has been invested into moving consumers from a digital experience into an agent relationship. Consumer research performed by the National Association of REALTORS® regularly indicates that consumers start their process of buying or selling online before connecting with a Realtor®. I do not think anyone denies it.

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29 01, 2019

Inside Real Estate Experiences Explosive Growth in 2018

By |2019-01-28T20:02:13-08:00January 29th, 2019|Uncategorized|Comments Off on Inside Real Estate Experiences Explosive Growth in 2018

Inside Real Estate, a leading national developer of enterprise cloud software solutions in real estate today announced that the company has experienced rapid growth in both revenue and customer adoption, garnering 150,000 users to their platform in 2018. With YoY growth at 300+% in both customer base and revenue, Inside Real Estate is one of the fastest growing technology companies in the industry. 

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7 01, 2019

Three Untapped MLS Growth Opportunities?

By |2019-01-08T06:58:56-08:00January 7th, 2019|MLS, MLS Insights|1 Comment

To improve a business, it is common to focus on customer expansion, or delivering a wider array of services that your customers will pay for. For the last three years, Multiple Listing Service has been focused on consolidation (more customers) as a way of improving the MLS. Before that, the focus was on non-dues revenue. Three untapped areas for growth where most MLSs have not been successful are rentals, new home marketing, and commercial real estate. These are enormous categories in the real estate industry that have been asymmetrical because of the MLS core basis of cooperation and offer of compensation.

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18 11, 2018

SERVICE: The Real Secret Weapon to Broker Profitability

By |2018-11-19T12:42:20-08:00November 18th, 2018|Uncategorized|Comments Off on SERVICE: The Real Secret Weapon to Broker Profitability

Our industry loves shiny objects! We’re also looking for the next goose that is going to lay golden eggs at our feet. This year the promise of greatness has been tied to technology investments. From Open Door to Compass to Keller Williams and a whole bunch in-between, brokerages are lining up to claim their rightful place as a technology company. 

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18 11, 2018

Your Brokerage Needs to Improve Your Consumer Responsiveness

By |2018-11-18T19:42:52-08:00November 18th, 2018|Broker-Agent Information|Comments Off on Your Brokerage Needs to Improve Your Consumer Responsiveness

Sometimes Zillow Group does something that aggravates the industry, like displaying agent reviews. Other times Zillow does things that not only aggravate the real estate industry, but they point to profound best practices that are a roadmap to success. When brokers pay attention, they can learn a lot.

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6 11, 2018

Why is Real Estate so Obsessed with Innovation or Disruption?

By |2018-11-06T06:19:04-08:00November 6th, 2018|Uncategorized|Comments Off on Why is Real Estate so Obsessed with Innovation or Disruption?

I was inspired by a Facebook post the other day that asked the question – “Name One Thing That Government Has Made Cheaper and More Efficient.” Ok – it was not really a question. But it was a command that begged a question.

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