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25 05, 2012

Edina Realty and Broker Syndication Choices

By Victor Lund|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Main category, Marketing, Strategic Planning|Comments Off on Edina Realty and Broker Syndication Choices

The news of Edina Realty pulling their listing from Realtor.com have been rippling through the industry since announced. There are probably a small handful of brokers who have done the same, but that is about it. This became newsworthy because Edina Realty is a big broker – really big. Moreover, the parent company, Home Services of America is second only to NRT in terms of being the largest brokerage in America. NRT has about 750 offices and 250,000 sides. Home Services have about 300 offices and does about 125,000 sides. There is a lot at stake for syndication and online [...]

15 05, 2012

Mobile MLS

By Victor Lund|2018-05-03T21:25:01-07:00May 15th, 2012|Main category, MLS Insights|Comments Off on Mobile MLS

(This article ran previously in the WAV Group Newsletter released on Friday. We received feedback that despite our rant, some MLS iPad apps are quote good. If you would like to nominate an iPad app that is great, leave a comment below. It should, at a minimum, offer add/edit capabilities - adding photos would be a home run) Some MLS providers and Associations have heard just about enough excuses when it comes to mobile. Vendors have been dragging their feet on supporting full mobile MLS, and it is a real problem. Only one MLS vendor with more than a dozen customers [...]

9 05, 2012

Onboard Targets ListHub Reports with New Product

By Victor Lund|2018-05-03T21:25:03-07:00May 9th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|3 Comments

In a press release found below, Onboard announced the launch of Listings 360 insight Advisor. This product is a reporting solution like Listhub Reports, and FREE! However, Listings 360 does not include syndication at this time. The first customer in line to release the product is Chicago multiple listing service provider, Midwest Real Estate Data (MRED). Connecticut MLS (CTMLS) and Metropolitan Regional MLS (MRIS) have also licensed the solution for their subscribers. WAV Group spoke to MRED CEO, Russ Bergeron to understand the strategy behind the launch. Bergeron indicated that MRED likes to offer more than one product option when [...]

8 05, 2012

Trulia becomes more Broker-Centric

By Victor Lund|2018-05-03T21:25:03-07:00May 8th, 2012|Broker-Agent Information, Main category, Marketing|1 Comment

Brokers have been on a rant for the past few years. Online publishers went too far to compel agent and broker advertising on their sites. They pursued rigorous policies that masked the listing agent and listing broker from the consumer. This had three profound effects and led to several types of actions: Removal: In disgust, some brokers retreated from syndication completely (See Edina Realty, Shorewest REALTORS and others) Enhancements: Some brokers went with the flow and enhanced or featured their listings to take over publisher sites in their area (See Howard Hanna and many others). Data Games: Some brokers gave [...]

4 05, 2012

RENTALS! A Market Quickly Slipping Away From REALTORS®
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RENTALS! A Market Quickly Slipping Away From REALTORS®

Broker-Agent Information, Main category, Marketing, Sales Advisory

RENTALS! A Market Quickly Slipping Away From REALTORS®

By Marilyn Wilson|2018-05-03T21:25:04-07:00May 4th, 2012|Broker-Agent Information, Main category, Marketing, Sales Advisory|1 Comment

Every agent I know is looking for new opportunities for generating additional revenue. At the same time I hear again and again that many agents are not interested in working on rental properties because there’s “not enough money in it”. Driven by this ambivalence, many MLSs are ignoring the rental market. This perspective is a HUGE mistake, in my view. Let me share some “fun facts” with you to help you understand why I say that… First: Did you know that experts are now predicting that rental properties will constitute up to 40% of the overall residential real estate market [...]

6 04, 2012

MLS Wins Mobile, or Fails the Agent

By Victor Lund|2018-05-03T21:25:07-07:00April 6th, 2012|Main category, MLS Insights|1 Comment

If you have been to a real estate conference in the past three years, you may have heard a session about mobile technology. Those strange phones that every person in America carries with them everywhere they go is also a computer. Only a few hundred million people know this secret today. MOBILE IS A CORE MLS SERVICE Sorry for shouting and pardon my sarcasm. Today’s MLS providers are failing to support agents (and consumers) with a mobile solution. This is not an opinion. It is a fact. We have surveyed agents everywhere in America, and at best, MLSs get a [...]

9 03, 2012

Is the MLS responsible for the Syndication Mess?
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Is the MLS responsible for the Syndication Mess?

Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation

Is the MLS responsible for the Syndication Mess?

By Marilyn Wilson|2018-05-03T21:25:10-07:00March 9th, 2012|Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation|2 Comments

I give a lot of credit to the Council of MLS for their commitment to understanding the issues with listing syndication and formulating an effort to fix it. In the first place, the failure of many MLSs to understand listing syndication has been the cornerstone of the problems that exist today. Here is a little history lesson. In the beginning, only a few brokers with their own IT staff were able to supply a feed of their listings to publishers. When a broker has hundreds of listings or tens of thousands of listings like Howard Hanna, Prudential Fox and Roach and [...]

6 03, 2012

NAR and Ann Bailey saved us with CIVIXX

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on NAR and Ann Bailey saved us with CIVIXX

Real Estate agents, brokers and MLSs have plenty to complain about today. Real Estate is in a challenging cycle representing a blend of customary challenges with economic cycles that are beyond our control. When the National Association of REALTORS announced the CIVIXX settlement at Convention for the healthy sum of $7.5 Million to settle the patent lawsuit, the industry was a bit surprised. Many thanks to the nation’s league of MLSs who participated in funding the $7.5M bounty. Most MLSs also received significant contributions from their MLS vendors like LPS, Corelogic, FBS, Rapattoni and others. We all owe gratitude to [...]

13 02, 2012

Howard Hanna Syndication Announcement

By Victor Lund|2018-05-03T21:25:15-07:00February 13th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|8 Comments

Another shoe is going to drop today. Howard Hanna, one of America’s largest brokerages will announce their new listing syndication strategy. This is an important announcement because it brings forth a new chapter to the ongoing saga of finding an online advertising paradigm that balances the broker’s needs with the publisher’s needs, in the best possible way. Howard Hanna has spend the past 15 – 18 months studying. They study their website. They study the website of similar size brokerages. They have studied publisher websites. They became experts. Howard Hanna has been testing. Howard Hanna ran lots of experiments with [...]

6 02, 2012

Integrating MLS tools into Agent Browsers

By Victor Lund|2018-05-03T21:25:15-07:00February 6th, 2012|Main category, MLS Insights, Product Management, Strategic Planning, Technology Evaluation|4 Comments

Until today, MLSs have been walled Internet gardens. The MLS is accessed through the browser, but is entirely separated from the rest of the open Internet. iMapp just released an innovation that may begin a trend to change all of that. With iMapp, real estate agents with accounts may install a search plugin into their browser. This plugin puts a layer of MLS tax data on top of any website. With the search plugin, agents can look up tax on any property address found on any website – this includes the MLS, Agent and Broker Property Search Websites, Consumer property [...]

29 01, 2012

Balancing exchange rates in listing syndication

By Victor Lund|2018-05-03T21:25:16-07:00January 29th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|6 Comments

Online listing syndication presents complex strategic challenges to real estate brokerage in America today. The structure of economic trade between real estate brokers and publishers has many variables that are often misunderstood and often hard to measure. At the heart of the conversation is an unresolved understanding of the exchange rate in listing syndication. Even people with business analyst certification may be baffled. Do brokers subsidize the success of publishers by providing listings? Do publishers subsidize brokerages by providing willing homebuyers? Some of the policies by publishers to create revenue have been deemed to be very damaging by some real [...]

23 01, 2012

The New World of Predictive Data in Real Estate – An Opportunity for MLS

By WAV Group|2018-05-03T21:25:16-07:00January 23rd, 2012|Main category|4 Comments

Real estate professionals today, for the most part, advise clients on both buy and sell decisions with data that is, in many ways, inaccurate. It is inaccurate because sales data is the result of offers that were made and accepted months earlier. Things change quickly in our business, or at least they can. We need to know what is happening today yet our basic MLS data model can only tell us historic sales information and current listing information. Today, neither of these data sets necessarily reflect what is actually happening in our market in terms of buyer activity and interest. [...]

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