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20 01, 2012

Earthcomber sues real estate mobile app developers

By Victor Lund|2018-05-03T21:25:16-07:00January 20th, 2012|Broker Technology Research, Main category, MLS Insights|Comments Off on Earthcomber sues real estate mobile app developers

Mobile real estate applications are the largest growth area in real estate technology. This is why so many people are attending online school to learn app development. Like anything expanding rapidly, there is big opportunity at stake, and pioneers who filed patents for methods of delivering mobile solutions are working hard to protect their intellectual property. We saw a similar pattern in real estate when mapping was experiencing great growth in real estate. As you may recall, that ended with the National Association of REALTORS® negotiating an industry wide settlement widely known as CIVIX. In that settlement, a combination of Associations, MLSs, and [...]

17 01, 2012

How Listhub’s Real Estate Network Works

By Victor Lund|2018-05-03T21:25:17-07:00January 17th, 2012|Broker Technology Research, Main category, MLS Insights, Strategic Planning, Technology Evaluation|5 Comments

It is not uncommon for detailed questions to arise whenever there is major change afoot in the real estate industry regarding data. Listhub’s announcement of the launch of the Real Estate Network precipitated many questions regarding a broker’s ability to manage and control websites that display their data. The Listhub Real Estate Network includes the opportunity for any broker to publish listings on Century 21, Coldwell Banker, RE/MAX, and the Realty Executives websites. WAV Group has researched this topic of the Real Estate Network with executives from Listhub and we have great news to report. They did it right the [...]

11 01, 2012

MOVE launches the Real Estate Network for Franchises

By Victor Lund|2018-05-03T21:25:17-07:00January 11th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Strategic Planning|10 Comments

Franchise Networks have taken the first step to declare their independence from the MLS rules and regulations, and third party listing websites. Today MOVE, operators of REALTOR.com and the Listhub listing syndication network, announced that they have created a data sharing solution called the Real Estate Network. Participant in the network include the two largest REALOGY networks of Century 21 and Coldwell Banker along with Realty Executives and RE/MAX. Under the terms of the agreement, the four participating Franchise Organizations will reciprocate in a listing data share of property listings for public display each other’s franchise websites. New Century 21 [...]

20 12, 2011

Inman ICNY Conference Preview

By Victor Lund|2018-05-03T21:25:20-07:00December 20th, 2011|Main category|Comments Off on Inman ICNY Conference Preview

Inman News has been gracious enough to extend a $450 discount to their New York conference coming up in three weeks. If you have not already purchased your conference pass, you can buy one on this special webpage for $650. The conference is January 11th-13th, 2012 at the Marriott Marquis Times Square. WAV Group will be arriving on the 10th. They had a schedule change and Brad Inman and other keynotes are speaking on the morning of the first day of the conference. Here are some other sessions I am excited about Bill Lublin – Whose Brand am I building? [...]

14 12, 2011

My Brief Nostalgia on Inman Conferences

By Victor Lund|2018-05-03T21:25:20-07:00December 14th, 2011|Main category|Comments Off on My Brief Nostalgia on Inman Conferences

As a consultant in the real estate technology industry, we go to a lot of conferences each year. The time leading up to a conference is always very busy for us. We leverage conferences to meet perspective clients, and deliver work to our existing clients. The effectiveness of having 8 to 10 “in-person” meetings per day is über-efficient. Conferences are the great gathering places of the industry. I was trying to think back to my first Inman Conference – it must have been sometime in the 2002 – 2004 era. Barry Diller was buying companies like crazy and selling leads [...]

13 12, 2011

Impacts of browser Geolocation technology on real estate

By Victor Lund|2018-05-03T21:25:20-07:00December 13th, 2011|Broker Technology Research, Main category, Marketing|Comments Off on Impacts of browser Geolocation technology on real estate

Real Estate brokers invest a lot of time and money into maintaining and sustaining a strong relocation business. Franchise Organizations and broker networks like Leading Real Estate Companies of the World connect brokers across the country. Advances in technology have enabled location aware Internet browsers. This allows technologists to create predictable outcomes on user visits. If you are a broker in Ohio, and a consumer visits your website from California – you can say “We welcome Californians! Leading websites like Trulia, Zillow, Realtor.com, Homes.com and Homefinder do this effectively. Why don’t broker websites do the same? Browser auto-detect allows website [...]

12 12, 2011

Mobile Passes Print in Consumer Engagement

By Victor Lund|2018-05-03T21:25:20-07:00December 12th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Marketing|2 Comments

WAV Group joined the parade of consults declaring the death of print media in late 2006. Inman News confirmed its death during their conference in San Francisco in 2007 (one of my favorite events of all time). Believe it or not, print actually made a bit of a comeback in 2010. Nevertheless, the Internet is the place that consumers increasingly spend their media time. The new news is that people are actually spending more time on their mobile phones today than they are spending interacting with print media. According to eMarketer, time spent on mobile devices is now an average [...]

29 11, 2011

Increasing the relevance of MLS organizations – How about expanding the scope of data offered?

By Marilyn Wilson|2021-06-22T13:22:18-07:00November 29th, 2011|Main category, MLS Insights|4 Comments

MLSs are under siege right now. Since they control the most consistent and profitable cash flow source in the industry, they are very attractive targets. They need to continue to innovate to increase their value and relevance since many are chipping away at their positions right now. It’s clear from the work we’ve done with MLSs. Data quality and comprehensiveness is the core value proposition common to all MLSs. No other organization has figured out a way to deliver the breadth and depth of quality real estate information that MLSs offer today. Even well financed venture-backed start-ups have not figured [...]

22 11, 2011

Great Vendors Embrace Rules

By Victor Lund|2018-05-03T21:25:22-07:00November 22nd, 2011|Broker Technology Research, Main category, Marketing, MLS Insights, Product Management, Strategic Planning, Technology Evaluation|Comments Off on Great Vendors Embrace Rules

There has been a lot of conversational concern about companies that enter into new verticals of data management and service offerings. Four such instances were announced this year. REALTORS® Property Resource contracts with LPS for data services and LPS subcontracts to Real Estate Digital. Zillow purchased an IDX vendor, Diverse Solutions. MOVE purchased Threewide, the providers of the popular Listhub syndication service. CoreLogic launched a new appraisal tool leveraging MLS data. In every case, the vendor has been virtuous and adhered to contracts and data use rules. In each of these cases, many feared that data could be misused or [...]

21 11, 2011

Putting the teeth back into the REALTOR® Brand
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Putting the teeth back into the REALTOR® Brand

Main category, MLS Insights

Putting the teeth back into the REALTOR® Brand

By Marilyn Wilson|2018-05-03T21:25:22-07:00November 21st, 2011|Main category, MLS Insights|3 Comments

Real estate agents in our industry spend millions of dollars as a group annually to become a REALTOR® and to stay a member of the REALTOR® family. As someone who cut their teeth working with some of the most highly trusted brands in the world like Fisher-Price, Sesame Street and others, I have a few observations of the real estate industry’s branding efforts. First, when I ask most REALTORS® what makes them different than non-REALTORS® they say “the code of ethics”. While I appreciate the fact that those that live to the letter of the code of ethics may treat [...]

31 10, 2011

A proposal to work together and create a national MLS Consumer site
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A proposal to work together and create a national MLS Consumer site

Main category

A proposal to work together and create a national MLS Consumer site

By WAV Group|2018-05-03T21:25:25-07:00October 31st, 2011|Main category|3 Comments

We recently received an interesting white paper/article from the CEO of the CTMLS, Cameron Paine, on the rationale for creating a national MLS consumer website. Cameron raises some very interesting ideas in his paper which you can read in its entirety on this post. This article highlights something WAV Group brings up at every strategic planning meeting and every conference we attend…we spend too much time in our industry working against each rather than cooperating. Separate agendas are being pushed at every level from national to state to local. There is an urgent need for our industry to work together [...]

28 10, 2011

Change hurts

By Victor Lund|2018-05-03T21:25:25-07:00October 28th, 2011|Main category|Comments Off on Change hurts

Perhaps there is a new chief executive, a new business strategy, an MLS conversion, a new product launch, a merger, a new data share, or a dramatically altered competitive landscape, in the real estate world, big change means big risk. In other words, company performance may rise like a rocket or fall like a rock. The only thing it’s not likely to do is stay the same. Change may be inevitable, but big change is scary, nevertheless. And how you deal with it plays a big role in the outcome. In just the past few weeks, we’ve seen big change in the works [...]

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