Broker with 357 Listings Gets No Leads From Trulia Last Week

WAV Group provides brokers with consulting on online marketing. One of our services includes benchmarking the effectiveness of listing syndication strategies. We have been tracking the performance of a real estate broker’s listings dating back to 2006 by publishing channel. As these reports show, Trulia effectiveness has decreased to a remarkable volume of no leads per week on 367 listings. The same report in 2013 showed between 12 and 25 leads per month. It begs the question “If a third party consumer website is not delivering value, should a broker continue to syndicate?” One thing is for sure, we can [...]

By |2018-05-03T21:23:13-07:00June 14th, 2016|Main category, Marketing|0 Comments
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RESO Fielding Survey to Learn how to Make MLS Data Work Better for Brokers

COMPLETE THE SURVEY NOW The Real Estate Standards Organization, RESO, has been hard at work creating consistent data across MLS regions and across the country by creating the RESO Data Dictionary.  To date 1.1 mm agents across the country now have access to RESO Data Dictionary thanks to the hard work of Leading Real Estate Companies of the World, The Realty Alliance, NAR, MLS system providers and MLSs across the country. This normalized data built from years of work with technology leaders from around the industry is being used to fuel Upstream, Broker Public Portal (Homesnap) and the AMP program.  [...]

By |2018-05-03T21:23:13-07:00June 9th, 2016|Broker-Agent Information, Marketing, MLS Insights, Suveys and Research|0 Comments
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Sotto Voce: Broker Recruiting and Retention Lessons from the Streets of Brooklyn

One of my favorite people in real estate is John Reinhardt of Fillmore Real Estate based in Brooklyn, New York. I am not sure why, but everything competitive in the New York City area seems amplified. Like his peers, John is always building his business, one great agent at a time. Among John’s favorite recruiting lessons is the spot. In John’s case, his spot is Peter Luger’s Steakhouse. “It is the one place that agents cannot deny a free meal.” John is a recruiting machine – among the best in the business. The last time I sat down with John, [...]

By |2018-05-03T21:23:15-07:00May 11th, 2016|Broker-Agent Information|0 Comments
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Drip Training

I love a morning call with a report of success. A broker that I am working with moved their chips around the board, renewing a core vendor agreement and adding five new services without any incremental costs. Bust out the champagne, right? Not so fast. The panic moment hits you when you understand that you will be launching five new products. A few of them are background products that support the operation of the brokerage – accounting type stuff. But a few of them are consumer launches and agent launches. Put the champagne away and start to whiteboard out the [...]

By |2018-05-03T21:23:17-07:00April 28th, 2016|Broker-Agent Information, MLS Insights|0 Comments
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Blow Away Your Broker Profit Goals

Top 5 Reasons to Leverage MLS Listing Data in Your Brokerage Today MLS data can make a lot of the systems in a brokerage work more smoothly and can create new ways to serve the needs of your clients while helping your brokerage be more competitive. I have been working a lot recently with brokers who are finding new ways to provide better service to their agents, sellers and home buyers by integrating their systems with MLS data in new and meaningful ways. Here are five benefits of integrating your systems with MLS data and how they can help your [...]

By |2018-05-03T21:23:17-07:00April 20th, 2016|Broker Technology Research, Main category, MLS Insights|0 Comments
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3 Ways for MLSs to Frustrate and Alienate Brokers

SOLDS, VOWS and the RESO Data Dictionary are NOT Optional for MLSs Some MLSs are creating unnecessary and even illegal challenges for their brokers as well as for the technology suppliers that support their brokers, by not complying with NAR rules…some of which that have been in place for YEARS! I hear regularly from brokers and technology vendors that they run into roadblocks all the time when they try to access SOLDs for their IDX feed, a Virtual Office Website (VOW) data feed and most recently, the RESO Data Dictionary dataset. I’m going to start with a little history lesson [...]

By |2018-05-03T21:23:18-07:00April 20th, 2016|Broker Technology Research, MLS Insights|0 Comments
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The New Process for RFPs in Real Estate

This change was caused by a quiet revolution. During the Y2K surge that transitioned software from mainframe to browser, there was recognition that the old process of software development was too bureaucratic, slow, and overly regimented. An alternative to traditional project management that emerged in the early 2000s is called Agile software development. They use terms like Scrum, Extreme Programing, Dynamic System Development Method, Feature-Drive Development and many others. The overarching focus of all of these methodologies is to deliver frequent, high quality working software, delivered in “sprints,” which are measured in weeks, not months. The result is continuous improvement. [...]

By |2018-05-03T21:23:19-07:00March 30th, 2016|Broker Technology Research, MLS Insights|0 Comments
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Northwood Realty Launches Training Website for Their Agents

About Northwood Northwood Realty is among the largest independent real estate companies in America. They cover multiple states and their 38 offices are focused mainly on the densely populated areas of Western Pennsylvania and Eastern Ohio. They are a full service firm with 974 agents, offering residential, finance, relocation, and insurance. Northwood is pioneering a program for agent training that introduces an effective model for other brokers to consider. It’s called Northwood Tech Trainers. About Northwood Trainers Northwood deploys five field trainers to support just under 1000 agents.  The ratio is effectively one trainer to every 200 agents. The field [...]

By |2018-05-03T21:23:20-07:00March 24th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|0 Comments
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Brokers Talk Marketing Webinar Invitation

  WAV Group supports brokerage companies in selecting and implementing marketing automation software. Firms of all sizes need and easy to use, a one stop shop for agents to access all of the marketing tools that power their success.  Last year we worked with Hunt Real Estate and others as they integrated their chosen solution into their broker back office solution.  Dan Mirsky of Hunt Real Estate will be joined by marketing executives from Berkshire Hathaway, Coldwell Banker, and RE/MAX to share their perspectives on the experiences they have had with marketing automation. Joining the call with be automated marketing [...]

By |2018-05-03T21:23:25-07:00January 15th, 2016|Broker-Agent Information, Main category|0 Comments
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An Exciting Opportunity Awaits

WAV Group is working with a company in the southeastern United States  to find a skilled Senior Technology Director to join their team. The company is a large broker  committed to offering amazing service. The businesses are driven by a dynamic leader whose vision permeates each business unit. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made the company the area’s #1 service-oriented real estate firm, year after year. FUNCTION/ROLE: The company enjoys an extremely strong brand that has established a reputation for delivering solid, and thoughtful integrated technology solutions for its [...]

By |2018-05-03T21:23:25-07:00January 14th, 2016|Main category, Our Services, Recruiting|0 Comments
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Recruiting or Retention of Agents

In a recent meeting I attended of broker owners, there was a questions posed: What’s more important in your business – Recruiting or Retention of agents? There seemed to be an overwhelming lean toward recruiting and it is hard for me to understand why. When we look at operational effectiveness in a brokerage, we look at things like brand, leadership, and culture. Brand is measured by the opinion of agents and customers. Leadership is measured by the popularity of executives among staff, managers, and agents. Culture is the happiness measurement of executives, staff, managers, and agents. The common goal of [...]

By |2018-05-03T21:23:45-07:00April 30th, 2015|Broker-Agent Information, Main category, Marketing|1 Comment
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Real estate leaders share 2015 outlook on housing, economy

Imprev arguably has come to own the real estate “Thought Leader” space with its bi-annual survey now in its third year, largely because it’s not a self-serving exercise. What we get from their latest Thought Leader Survey is a refreshing, unfiltered view from a broad cross-section of the leadership of America’s real estate brokerage and franchise operations, large and small. Collectively, the real estate execs surveyed represent firms and brands that generate about half of all real estate transactions each year. Individually, there’s solid representation among small and large firms: 15% of the respondents have 50 agents or fewer, 18% [...]

By |2018-05-03T21:23:55-07:00November 6th, 2014|Main category, Reports|0 Comments
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