CRM Tools Solve the Problem of Agent and Client Retention

Real estate brokerages waste valuable growth opportunities by over-focusing on new client adoption and agent recruitment instead of implementing solutions for the retention of both. Industry research shows that repeat clients spend 67% more than first-time clients, so agent and client turnover reduces a brokerage’s potential return-on-investment (ROI) for marketing and training dollars. The key to capturing these high yield sales is enabling agents to efficiently communicate with clients throughout the sales process and beyond. A Customer Relationship Management (CRM) solution significantly boosts the ability of agents to foster long-term relationships, driving repeat—and more profitable– sales. The potential benefits of [...]

By |2018-05-03T21:23:06-07:00August 31st, 2016|Broker-Agent Information, Clients|0 Comments
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Baird and Warner Dropping Big Bombs

With great interest, WAV Group noticed that Baird and Warner announced in July that they are partnering with BombBomb™ in offering their video solution. Historically, WAV Group has always understood BombBomb as an agent video solution. We believe that Baird and Warner may represent the largest firm to deploy their solution across their enterprise. We caught up with Laura Ellis, President of Residential Sales at Baird and Warner to understand the strategy. For Baird and Warner, many agents in their company had found BombBomb on their own.  This is how the company started to become aware of the service. Overall, [...]

By |2018-05-03T21:23:08-07:00August 16th, 2016|Broker-Agent Information, Main category|0 Comments
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New Real Estate Marketing Solution Delivers Tech Plus Talent

No longer do mid-size brokerages and agent teams have to struggle to deliver a competitive online experience to their customers and create marketing solutions for their agents. Boston Logic has an ace in hole for them–a new hands on support service staffed by top real estate tech pros for the fraction of the cost of a full-time employee. See the full press release below: BOSTON, Mass. (July 19, 2016) – Boston Logic, the technology platform that powers enterprise brokerages nationwide, announced the launch of Ace, a powerful technology solution that ties together a brokerage or team’s website, online lead generation, [...]

By |2018-05-03T21:23:11-07:00July 19th, 2016|Marketing|0 Comments
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CRM Impact on Recruiting and Retaining Agents

WAV Group has deep experience supporting real estate brokers on the selection and adoption of Customer Relationship Management (CRM) for their agents. Sometimes the best business strategy is a simple one. All research points out that successful real estate agents have 500 or more legitimate prospects in their CRM and they actively communicate with those prospects with a customer for life philosophy. Bearing this in mind, a broker or manager can better understand customer value of agent recruiting and retention. If you have been in the industry a long time, you may know the story of Intero Real Estate in [...]

By |2018-05-03T21:23:12-07:00June 27th, 2016|Broker-Agent Information, Clients, Main category|0 Comments
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WAV Group Windermere and Long and Foster Sales Excellence Case Study

[ File # csp3602041, License # 1272585 ]Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)(c) Can Stock Photo Inc. / italianestro The two valves that constitute the heart of consulting are benchmarking and case studies. Benchmarking is measuring an industry norm. Case studies focus on telling the story of new strategies deployed by pioneers for products or tactics. Both provide organizations with insights that sharpen their aim or expand their aspiration. A great example of a benchmark is WAV Group’s report that 4 in 10 real estate professionals have not done a transaction in more [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Broker-Agent Information, Main category|0 Comments
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Agents Love MLS Newsletters

When RE Technology was founded by WAV Group partners in 2010, the goal was to provide an information resource inside the MLS system that would sharpen agent understanding of technology in real estate. We will forever appreciate MRED, MRIS, MLSListings, and MFRMLS for introducing the first 100,000 users to the service. Today, 91 MLSs and over 700,000 users have access to RE Technology as a member benefit. Because technology companies sponsor the service, there is never charge to the MLS or the broker or agent. The concept behind RE Technology is to support MLSs at delivering insightful information about technology [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, Marketing, MLS Insights|1 Comment
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Advertiser’s Nirvana is CRM

If you want to see the marketing department at Lowe’s or Home Depot salivate – tell them you have a data source that will notify them of the Name, phone number, address, and information about the property they just purchased. In fact, you will even be able to tell them the closing date and the move in date. That is the kind of information that is in CRM solutions and until now, that data has not been mined for advertising. Nobody understands this better than Trulia, the company that may have the most highly adopted CRM solution in America. In [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Main category|2 Comments
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Why are MLSs surprised?

WAV Group has been purposefully quiet during the storm of enlightenment whereby the industry pundits that recognize the role of the real estate broker in our industry.  In truth, the leading MLSs in America are perfectly cognizant of the role and needs of brokers in real estate. Frankly, many of The Realty Alliance brokers own MLSs or are standing members of the Board of Directors. Even in the absence of having a broker-owned MLS or having broker led governance in your MLS, there is plenty that you can do that involves the broker in your MLS strategic planning. Every WAV [...]

By |2018-05-03T21:24:24-07:00November 5th, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights, Our Company, Our Services|0 Comments
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Brokers: Total Transparency of Agent Performance & Activity Is Here

Lead management services have been around in some format for years, of course, and many tech companies have been putting a lot of effort into delivering tools that tie the broker, office manager, and team leader.  Agents historically (and still today) are inconsistent at best with responding to online leads (and are usually worse at follow-up). Brokers need to fix this! CRM providers are responding to two trends we see emerging that are changing the landscape of lead management for brokers. The first one is confounding. Agents want syndication and online advertising but only respond to about 1 in 4 [...]

By |2018-05-03T21:24:25-07:00October 11th, 2013|Broker-Agent Information, Main category, Technology Evaluation|4 Comments
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Contact Sync

Over the past few years, we have seen a shift in professional technology solutions for real estate that has been mostly characterized by “the move to mobile.” Generally speaking, applications that do not work on mobile devices, either using a mobile browser or using a mobile app, are being cast aside. But there are secondary realities about the shift that many software companies seem to have neglected, namely, contact record sync. Everyone who has a mobile device understands that contact records that are created on any device need to be synchronized across all devices. Having some contacts in one location [...]

By |2018-05-03T21:24:36-07:00May 9th, 2013|Broker Technology Research, Main category, Technology Evaluation|7 Comments
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