Coldwell Banker Chooses Imprev

Today's real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader's partner for their marketing [...]

By |2018-05-03T21:23:58-07:00September 29th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Press Releases|1 Comment
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Midyear Broker Website Benchmarks

WAV Group just completed providing our broker clients with a review of their Google Analytics for September. Something rather remarkable happened this month that has confirmed a strategy that we have long suspected, but have not had enough data to confirm. Virtual Tour Videos Drive More Traffic Than Listing Syndication on Broker Websites. Quite a number of WAV Group broker clients have been publishing automated virtual tours to YouTube for a few years now. They are using vendors like Property Panorama, RealBiz, Virtual Tour Café, Imprev, VHT or some other solution. We do not endorse any product over another but [...]

By |2018-05-03T21:23:59-07:00September 11th, 2014|Main category, Marketing, Technology Evaluation|1 Comment
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Imprev Roars with Mobile Marketing for Agents

Imprev has long been a behind the scenes type of company. Historically they partner with Giant franchises, Giant Brokers ,or Giant technology companies to deliver fully integrated and smart marketing solutions that agents access through their back office intranet. Imprev's solution includes a full suite of print marketing like flyers and postcards; and a full digital marketing suite which includes digital flyers, online campaigns, listing presentations, virtual property tours, and lots of other features. Recently, they have been in the industry eye for the release of their new system (developed with help from 1000WattConsulting) and plunging headlong into mobile. Today, Imprev gives agents [...]

By |2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Main category, Marketing|1 Comment
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RE/MAX Expands Marketing Technology Platform: New Integrated Solutions Deliver a “Digital Upgrade” to the RE/MAX Design Center

January 16, 2013 (New York, NY)– RE/MAX agents will be getting a “digital upgrade” to their Design Center with the ability to create mobile-ready Single Property Websites, YouTube enabled videos, and dozens of professionally written marketing campaigns for email, print and mail, and social media. This new suite of products, which will be available to over 70,000 RE/MAX agents in the U.S. and Canada beginning in January, delivers advanced mobile-enabled technology and engaging consumer content to help agents sell more homes and develop their personal brands. RE/MAX agents can use the new automated marketing campaigns to target first-time homebuyers, move- [...]

By |2018-05-03T21:24:42-07:00January 30th, 2013|Broker-Agent Information, Main category, Press Releases|Comments Off on RE/MAX Expands Marketing Technology Platform: New Integrated Solutions Deliver a “Digital Upgrade” to the RE/MAX Design Center
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MLSs and the Marketing Center

MLSs have long been a marketing center in some small way. Agents working with buyers and sellers create reports that are organized to provide listing information to clients. The reports are very useful, but aside from the ability to insert a broker logo, agent photo, and contact information, the design of these reports often falls short of achieving the goal of a well-branded and unique marketing piece. Some MLSs have begun to partner with providers to enhance or augment this MLS system functionality, and offer marketing systems that have full feature functionality. MRIS, Metrolist Colorado, MLSListings, MLSLI, and a handful [...]

By |2018-05-03T21:25:02-07:00May 14th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights|Comments Off on MLSs and the Marketing Center
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iPad Listing Presentation Apps are hot for 2012

If you appreciate research, you will enjoy some of these statistics. They point to the prioritization of tools that agents and brokers are seeking to improve the effectiveness of their marketing. The survey conducted by Imprev was presented to agents and brokers attending the Leading Real Estate Companies of the World conference. Keynote: They want iPad Listing Presentation Apps. With Apple selling more than 250,000 iPads a week - it is clearly a game changer that professional real estate agents are adopting. RE/MAX in concert with Imprev is the first company to launch a franchise-wide listing presentation tool for the [...]

By |2018-05-03T21:25:08-07:00March 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research, Technology Evaluation|Comments Off on iPad Listing Presentation Apps are hot for 2012
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