Renwick Congdon: A gentle giant passes

Renwick Congdon, founder of Imprev, which he sold to MoxiWorks and Vector Capital in November 2019, shockingly passed away a few days ago at just 60 years old. He was my mentor and forever changed my life. As I posted in a comment on Greg Robertson’s Vendor Alley, Renwick was a gentle giant of the business world, a proud leader in EO, and a serial entrepreneur. He was my mentor, and I was blessed to be a loyal Imprevian, having worked for and with Renwick at Imprev for several years. He was a true thought leader of our industry and [...]

By |2023-01-02T08:55:40-08:00January 2nd, 2023|Communications and PR, PropTech, Real Estate Technology, Technology, Thought Leadership|21 Comments
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Insider’s View: MoxiWorks Acquisition of Imprev

MoxiWorks Acquires Imprev. Both firms are Seattle-area based. Both have hired and developed a team of exceptionally talented, passionate, and loyal employees. These folks are super nice people whom you enjoy being around.

By |2019-11-14T09:36:13-08:00November 12th, 2019|Broker Technology Research, Broker-Agent Information, Business Intelligence|4 Comments
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Real Estate Teams Influence is Powerful, Growing, Studies Shows

REAL Trends, in collaboration with BoomTown, dotloop, and ERA Real Estate, in 2016 to conduct a terrific study of real estate teams. Called The Real Estate Teams Playbook, perhaps real estate’s most comprehensive look at teams, REAL Trends said it surveyed or interviewed thousands of real estate professionals “to understand the foundation and characteristics of today’s most successful teams.”

By |2018-08-20T13:46:32-07:00August 20th, 2018|Uncategorized|4 Comments
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Survey: Industry Leaders Show Record Confidence in 2018 Economy, Housing

An unprecedented 73% of top real estate executives say the U.S. economy will improve or improve significantly. That’s the highest level of confidence real estate leaders have expressed since Imprev started its annual Thought Leader Economy & Housing Outlook Study in 2012. These numbers are simply stunning. Top real estate executives’ confidence in America’s economy has more than doubled since October 2016. Then just 32% said the U.S. economy would improve or improve significantly. The 2016 survey was conducted immediately prior to the U.S. presidential election. The highest confidence level prior to the current study was 54% in 2012. The [...]

By |2018-01-20T12:00:51-08:00January 20th, 2018|Main category|0 Comments
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Imprev Hosts Stellar Learning Labs at Inman Connect SF

One of the greatest innovations that Brad Inman added to Inman Connect in recent years is a hidden treasure that not everyone may be aware of: the Learning Labs. These are held on Wednesday and Thursday afternoons, August 9 and 10, from 2:00 p.m. to 5:00 p.m. Learning Labs have become, in my experience, one of the best places where agents and brokers can learn tangible business practices that can be implemented immediately. A company that perfected the Learning Lab concept out of the gate is Imprev, a pioneering sponsor of the Inman Labs. Imprev, America’s largest real estate marketing [...]

By |2018-05-03T21:22:43-07:00August 2nd, 2017|Main category|0 Comments
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Imprev and Moxi Works Integrate to Power BHGRE Rand Realty New Agent Platform

What happens when three highly respected real estate brands – one that excels in automated marketing services, another that is on fire in providing brokerage services with increased productivity and profitability solutions, and a real estate brokerage that is one of the most admired multi-billion dollar sales operations that operates in some of the most competitive markets on the East Coast – come together?  The egos get checked at the door and the results are innovation and integration, exactly what’s needed to advance a better real estate experience for everyone today. This morning Better Homes and Gardens Rand Realty announced it’s [...]

By |2018-05-03T21:22:53-07:00April 4th, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|0 Comments
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2017 Housing, Economic Outlook from Boots on the Ground

It seems in real estate, the same handful of economists are always making the news about their annual housing predictions. Then mortgage interest rates jump a full percentage point practically overnight, and all of them scurry to readjust their predictions. Starting 2012, in the fall, Imprev real estate’s leading marketing automation firm has conducted a survey of top real estate executives: broker-owners and real estate franchise C-level leaders (CEO, COO, CMO, CTO, etc.), to get their perspective on what they think will happen in the economy in 2017. We keep hearing from the Generals, but if you really want to [...]

By |2018-05-03T21:23:00-07:00December 20th, 2016|Suveys and Research|0 Comments
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Imprev Study Shows Real Estate Leaders’ Outlook for Housing, Economy Softens for 2017

Who really has the pulse of the U.S., World, State and Local Economies? Those with boots on the ground versus those sitting in Ivory Towers, I’d argue. That’s why I look forward to Imprev’s annual study that examines the confidence that the top real estate broker-owners and executive management at franchises have in the housing market next year. There have been 240 responses this year from leaders who run brokerages that together, are responsible for one of every two home sales transactions in the U.S. It’s the most comprehensive study of real estate industry Thought Leaders, and it has shown [...]

By |2018-05-03T21:23:00-07:00December 7th, 2016|Reports, Suveys and Research|0 Comments
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Imprev Study: Upstream garners remarkable support

Going into Real Estate Connect San Francisco, Upstream CEO Alex Lange should be all smiles when he reads the latest Thought Leader Survey – an Upstream-focused study – from real estate marketing automation leader Imprev. The latest Imprev study released today shows that 84% of the more than 300 top real estate execs participating say they “support” Upstream. Alex already had a strong wind of momentum at his back after releasing, to much praise, the new Upstream website. Upstream is also nominated for a 2016 Innovator Award by Connect conference organizer, Inman News. The nomination in itself is a considerable [...]

By |2018-05-03T21:23:10-07:00August 2nd, 2016|Broker Technology Research, Broker-Agent Information, Marketing, Press Releases, Suveys and Research|0 Comments
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Brokers Talk Marketing Webinar Invitation

  WAV Group supports brokerage companies in selecting and implementing marketing automation software. Firms of all sizes need and easy to use, a one stop shop for agents to access all of the marketing tools that power their success.  Last year we worked with Hunt Real Estate and others as they integrated their chosen solution into their broker back office solution.  Dan Mirsky of Hunt Real Estate will be joined by marketing executives from Berkshire Hathaway, Coldwell Banker, and RE/MAX to share their perspectives on the experiences they have had with marketing automation. Joining the call with be automated marketing [...]

By |2018-05-03T21:23:25-07:00January 15th, 2016|Broker-Agent Information, Main category|0 Comments
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Real estate leaders share 2015 outlook on housing, economy

Imprev arguably has come to own the real estate “Thought Leader” space with its bi-annual survey now in its third year, largely because it’s not a self-serving exercise. What we get from their latest Thought Leader Survey is a refreshing, unfiltered view from a broad cross-section of the leadership of America’s real estate brokerage and franchise operations, large and small. Collectively, the real estate execs surveyed represent firms and brands that generate about half of all real estate transactions each year. Individually, there’s solid representation among small and large firms: 15% of the respondents have 50 agents or fewer, 18% [...]

By |2018-05-03T21:23:55-07:00November 6th, 2014|Main category, Reports|0 Comments
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Brokers and Franchise Remove Barriers to Marketing

Marketing is a key component to success in real estate. I hate stating the obvious, but if you don’t start with it, one can hardly understand the reality of the impact that the cost of marketing has on the adoption and utilization of marketing plans by various segments of real estate professionals. Franchise giant RE/MAX announced an agreement with Imprev for marketing solutions. You can see the program in the video below. In the past, the fee for access to these marketing tools was $299 per year. For the sake of argument, let's presume that the pricing is fair. Judging [...]

By |2018-05-03T21:23:57-07:00October 14th, 2014|Broker-Agent Information, Main category, Marketing|0 Comments
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