Howard Hanna Promotes 5700 REALTORS on Realtor.com

Today’s real estate broker faces some difficult decisions when it comes to online advertising. The choices are often predicated upon what your competition is doing; what sellers demand; traffic and leads generated by your website or franchise website; website owner terms of use; who gets the lead; who pays – agent or broker. It is really quite a mess. It is so bad, that many large firms have walked away from it entirely and leave it up to the agent. Other firms have taken the proverbial bull by the horn and worked hard to market listings online is a very [...]

By |2018-05-03T21:24:04-07:00June 26th, 2014|Main category, Marketing, Strategic Planning, Technology Evaluation|6 Comments
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Top Articles of the Week

 Beating Zillow at Their Own Game What if I told you that just about everything you find unfair about the way Zillow and Trulia display your listings can be changed? Guess what? An insider understanding of how these sites work has allowed thousands of listing agents to get hundreds of dollars worth of free marketing on these sites without paying a dime.   What is Email Drip Marketing? Chinese water torture is a way to drive someone insane by slowly dripping water on the person's forehead. Drop email marketing is a communication strategy that slowly drips email messages to prospects' [...]

By |2018-05-03T21:24:11-07:00May 9th, 2014|Broker Technology Research, Main category, Marketing, Technology Evaluation|0 Comments
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Listen When Smart People Speak

We all have our opinions about things like productivity and social media. Our own experiences with it along with what we hear and see around us make even the casual observer an expert. But there are actually people who study this stuff, and when they talk about their research, it is worth listening to. Heidi Ambles is the Director of Product Management and Social Software at IBM. She thinks highly of social media and is bullish on the benefits of social collaboration in the workplace. Here are a few statistics that Heidi recently shared during a talk that she gave. [...]

By |2018-05-03T21:24:26-07:00September 24th, 2013|Broker Technology Research, Broker-Agent Information, Main category|0 Comments
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Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site.  It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site.  You can check them out here.  From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

By |2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|0 Comments
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The role of Scent Marketing in Real Estate

What does your brand smell like? Perhaps there is no better time than the holiday season to remember that humans have 5 senses (at least) that are used in interacting with all things in the world. As the smell of Christmas trees and holiday cookies linger in our homes and offices, there can be no argument that smell plays a role in marketing. Home Scenting It is not just folklore. Baking cookies and other scent tactics are effective at open houses. Victorian Homes should smell like baking. Ocean front homes should smell like the ocean. Modern city condos should smell [...]

By |2018-05-03T21:25:19-07:00December 27th, 2011|Broker Technology Research, Main category, Marketing|0 Comments
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Come and Get it – FREE promotion of your market performance on MLScloud.com

I was just looking at the MLSCloud.com and noticed a few very interesting things. First, the listings of over 777,000 agents are now being promoted on the site. The site now truly has a meaningful, national footprint. Way to go HAR! I also noticed something else that I thought was a little disappointing however.  Through a terrific partnership with Terradatum’s Clarus MarketMetrics product, MLSCloud.com also provides every market that would like to participate, a FREE market snapshot, yet there are still several markets missing from this analysis. I don’t know why every MLS in the country wouldn’t take advantage of [...]

By |2018-05-03T21:25:42-07:00May 2nd, 2011|Main category|0 Comments
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