Marketing Automation Can Be a Huge Risk

This week I have gotten four open house notifications from a Realtor®. She is a friend of mine that has served in various capacities on the Board of Directors for an MLS 2,000 miles away from where I live. She sends me a monthly snapshot of what is happening in the housing market in her area, along with a note when she lists a new property. That is all good. But recently she caused me to hit the unsubscribe button by spamming me with an open house notification when I was clearly not a candidate to attend or buy. Marketing [...]

By |2018-05-03T21:23:14-07:00May 27th, 2016|Marketing|0 Comments
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Google Creator Day

When some of our readers heard that my daughter Alexandra AKA Sparkles Lund was invited to attend Google Creator Day, they were genuinely interested in hearing about what she learned at this exciting event. She has written a blog post for her own blog, SparklesLund.com and I thought I would share it with you because there is some very interesting information about ways to build the size and engagement of a YouTube channel. Please follow her on Facebook, instagram, Twitter and subscribe to her YouTube channel, Enjoy!  As you may know, I have been really publishing a lot of videos on YouTube [...]

By |2018-05-03T21:23:18-07:00March 31st, 2016|Main category, Marketing, Twitter for Real Estate|0 Comments
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Brokers Talk Marketing Webinar Invitation

  WAV Group supports brokerage companies in selecting and implementing marketing automation software. Firms of all sizes need and easy to use, a one stop shop for agents to access all of the marketing tools that power their success.  Last year we worked with Hunt Real Estate and others as they integrated their chosen solution into their broker back office solution.  Dan Mirsky of Hunt Real Estate will be joined by marketing executives from Berkshire Hathaway, Coldwell Banker, and RE/MAX to share their perspectives on the experiences they have had with marketing automation. Joining the call with be automated marketing [...]

By |2018-05-03T21:23:25-07:00January 15th, 2016|Broker-Agent Information, Main category|0 Comments
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Is there a hidden downside to lead generation?

Real estate lead generation research tells us only about 1 or 2 percent of all purchased online leads become transactions. Another way to say that is 98 out of 100 times, an agent fails to turn a lead into a client, or 98 times out of 100, they are being rejected. Yet, the conventional wisdom in real estate is that you only need to turn one lead into a transaction to pay for all the leads you’ve purchased this year many times over. But is there a problem with this logic? Is it looking at only one side of the [...]

By |2018-05-03T21:23:27-07:00December 16th, 2015|Broker-Agent Information, Main category|1 Comment
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Millennials, Shmillennials: Why aren’t we marketing to the over 50 crowd?

Advertising contrarian Bob Hoffman gave a talk at Matt Beall's Hawaii Life Real Estate Brokers' Worthshop 5 conference last week, which is a wake up call to real estate agents and brokers everywhere. Why are we spending so much time, energy and money marketing to 18-34 year olds when the greatest, wealthiest, most powerful spending group in the world in nearly every major product category is 50+ years old? Remarkably, Bob helps us answer that question and a more important one: How should we be marketing to the over 50 crowd? Full disclosure up front: The majority of the marketing [...]

By |2018-05-03T21:23:28-07:00December 16th, 2015|Main category|1 Comment
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5 Hot Trends in 2016 to Look for at NAR

This year’s REALTORS® Convention & Expo in San Diego traces its origins to the first Chicago meeting of the National Association of Real Estate Exchanges held May 12-14, 1908. One hundred and seven years later, some 20,000 real estate professionals will visit the San Diego Convention center where more than 400 organizations will display their offerings and pitch their products. 2016 promises to be a pivotal year of rapid adoption of sweeping innovations and the emergence of new powerhouses in the residential real estate matrix. Here are five hot trends to look for and listen at the workshops to learn [...]

By |2018-05-03T21:23:29-07:00November 11th, 2015|Main category, Marketing|0 Comments
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Time to Market

Shaping an idea or a strategy takes time. More importantly, it takes a well-structured catalyst that “just makes sense.” WAV Group has had the opportunity to work with some pretty fantastic visionaries on the future of real estate – powerful market makers that rethink things many times to carefully construct strategies for the greater good. The outreach with peers and competitors only drives the momentum and refines the structure. It is impressive and inspired. But these things take time to develop correctly. Upstream and the Broker Public Portal are the outcroppings of this industry-wide thinking. We are blessed to be [...]

By |2018-05-03T21:23:44-07:00May 22nd, 2015|Broker-Agent Information, Main category, Marketing, MLS Insights|0 Comments
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Social Media or mass media?

Social media campaigns seems to be getting the bulk of attention in marketing and communication budgets these days, but I would argue that mass media still packs a far more potent punch when you are trying to build a brand or generate top of mind awareness among a mass audience. Skeptical? Let’s look at some numbers. Super bowl advertisers paid as much as $4.5 million for a 30 second spot this year – a new record – to reach 114 million viewers. That’s just over 4 cents a viewer. In 1993, advertisers paid $850,000 to reach 90 million viewers, just [...]

By |2018-05-03T21:23:49-07:00February 25th, 2015|Main category, Marketing|0 Comments
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Millennial Marketing Madness

The fervor about marketing to Millennials peaked for me during the National Association of REALTORS® Convention in New Orleans last week. Surely you’ve seen some of the recent headlines: “Millennials could hold the key to housing recovery,” “Millennials need to be wooed,” “Insights about Millennials’ path to homeownership,” etc. One of the seminars at NAR had this in its title:” “Generating Referrals from Millennial Home Buyers.” Say what? Try this headline: Millennials are broke. Yes, Millennials (a.k.a. Generation Y), those who ages range from about 19 to 38, may comprise the largest segment of the U.S. population at 86 million [...]

By |2018-05-03T21:23:55-07:00November 14th, 2014|Main category, Marketing|1 Comment
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Waves of Change Are Coming…Are you Ready?

We all know that the floor is shifting in the real estate industry. There’s a general discomfort among brokers and Associations that the world as we know it could go away soon. So what can you do to prepare?   Are you staying close to the new players entering the real estate space? Are you listening closely to what today’s real estate customers are demanding and many times NOT getting from their agent?  Are you proactively talking about the ways that the industry is changing and how it is affecting your local real estate marketplace? Here’s what can happen when an [...]

By |2018-05-03T21:23:56-07:00October 31st, 2014|Main category, Marketing, MLS Insights, Our Services, Strategic Planning|0 Comments
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Brokers Out-Marketing Competitors

I attended Luxury Connect last week in Beverly Hills. If you are not familiar with the event, it was expertly delivered by the team from Inman News that is host to the Real Estate Connect conferences held annually in New York City and San Francisco. I don’t think that anyone really appreciates how difficult it is to put on a great event. This group does it with ease and grace even when pitted against seemingly insurmountable challenges. There was so much fanfare about this event, it is speculated that the original property selected for the event was sold! A week [...]

By |2018-05-03T21:23:56-07:00October 29th, 2014|Broker Technology Research, Main category, Marketing|0 Comments
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Brokers and Franchise Remove Barriers to Marketing

Marketing is a key component to success in real estate. I hate stating the obvious, but if you don’t start with it, one can hardly understand the reality of the impact that the cost of marketing has on the adoption and utilization of marketing plans by various segments of real estate professionals. Franchise giant RE/MAX announced an agreement with Imprev for marketing solutions. You can see the program in the video below. In the past, the fee for access to these marketing tools was $299 per year. For the sake of argument, let's presume that the pricing is fair. Judging [...]

By |2018-05-03T21:23:57-07:00October 14th, 2014|Broker-Agent Information, Main category, Marketing|0 Comments
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