For the past five years or so, WAV Group has been attending the Real Estate and New Technology (RENT) conference in Paris. It is enormously stimulating and absolutely my favorite conference each year. Would you like to join us?
In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. Fox and Roach now provides an interactive experience that not only powers their search engine performance but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.
BoomTown has just announced a new service called “Success Assurance” that combines lead generation with lead qualification and lead nurturing. The end result?
I was excited to see that our friends from The Keyes Company are executing effectively after changing technology platforms. They chose Inside Real Estate’s KV Core platform. Their results were extraordinary.
Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.
How much of your business development strategy is focused on human contact with your friends and past customers? What are you doing to raise your human interaction?
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprises or delights. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y) when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. “Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers [...]
In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud. Franchises and networks like LeadingRE have been providing data services for their brokers over decades. No doubt, the most notorious version is the legacy CREST system at Realogy Holdings Corporation®. Keller Williams® CEO, Gary Keller has kicked off a Billion dollar investment in technology. RE/MAX® is in a process to buy a company or outsource to a vendor. Berkshire Hathaway Home Services® has [...]
This year I am proud to say that through our member satisfaction survey efforts with our MLS partners we have been able to survey over 250,000 real estate agents and brokers. We have learned a lot about where the real perceived value of an MLS is derived. While many respondents are very satisfied with the technologies, training and support offered by their local MLS, few appreciate or even understand the marketing power that a multiple listing service delivers to them. Just think about it, MLSs offer a myriad of ways to help brokers succeed and yet get VERY LITTLE credit [...]
Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That’s what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding [...]
Metro Market Trends, Inc. (MMT), a subsidiary of RealtyWEB.Net, is pleased to announce that Brenda Carnegie has joined the MMT team as a Business Development Consultant. Brenda has served in the real estate industry for over 25 years starting as an MLS Director in Clearwater, Florida. She has held positions with Interealty (now part of CoreLogic), Realist, and Coldwell Banker Residential. Brenda was responsible for managing MLS system installations, sales and member support, as well as developing and implementing Broker-based solutions. Brenda was part of the realtor.com® Industry Relations Team from 2009-2015 as Director of Industry Relations, providing support to Associations/MLSs in [...]
“Always walk through life as if you have something new to learn, and you will.” That quote from Vernon Howard sums up why I love being around students. They are so damn smart, engaging and not as jaded as the rest of us older folks. They are open to new ideas, quick to embrace innovative thinking and fast to adapt and explore new approaches. During their high school years in particular, what emerges from their minds and behaviors is an explosion of growth that is truly intoxicating to watch. I’ve been a direct witness to this as a founding member [...]
