Drip Training

I love a morning call with a report of success. A broker that I am working with moved their chips around the board, renewing a core vendor agreement and adding five new services without any incremental costs. Bust out the champagne, right? Not so fast. The panic moment hits you when you understand that you will be launching five new products. A few of them are background products that support the operation of the brokerage – accounting type stuff. But a few of them are consumer launches and agent launches. Put the champagne away and start to whiteboard out the [...]

By |2018-05-03T21:23:17-07:00April 28th, 2016|Broker-Agent Information, MLS Insights|Comments Off on Drip Training
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7 Surprising Facts from NAR’s Newest Research on Buyers and Sellers

Each year, the National Association of REALTORS releases a study of homebuyers and sellers, which is my favorite REALTOR research publication. The NAR Research Group publishes publishes excellent research  -- including its superb daily Economists' Outlook -- but this one is especially chocked full of golden statistical nuggets, which is ideal for a data junkie like me. These are the kinds of facts I love to pull from research because these data points are what help tell a story, and that’s a great way to earn the attention of a reporter who covers our industry. Here are seven facts from [...]

By |2018-05-03T21:23:28-07:00November 11th, 2015|Broker-Agent Information, Main category|2 Comments
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5 Hot Trends in 2016 to Look for at NAR

This year’s REALTORS® Convention & Expo in San Diego traces its origins to the first Chicago meeting of the National Association of Real Estate Exchanges held May 12-14, 1908. One hundred and seven years later, some 20,000 real estate professionals will visit the San Diego Convention center where more than 400 organizations will display their offerings and pitch their products. 2016 promises to be a pivotal year of rapid adoption of sweeping innovations and the emergence of new powerhouses in the residential real estate matrix. Here are five hot trends to look for and listen at the workshops to learn [...]

By |2018-05-03T21:23:29-07:00November 11th, 2015|Main category, Marketing|Comments Off on 5 Hot Trends in 2016 to Look for at NAR
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Preparing for Success in the Coming Year

As we approach the end of another exciting year in real estate, now is a great time to sit back and reflect on the best ways to help prepare your members and organization for success next year. We have talked many times over the years about the importance of staying in touch with what is happening in the industry today. Here’s what can happen when an organization is out of touch: They can delay decisions because they seem difficult or controversial causing the organization to fall behind or lose its competitive advantage. Instead of responding to the waves of change, [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Main category, Our Services|Comments Off on Preparing for Success in the Coming Year
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NAR REACH Panel Slings 8 New Products at REALTORS®

The NAR Reach program is interesting. It establishes a gateway where companies who wish to express their products and services to the REALTOR® family pay fees and often equity to the National Association of REALTORS®. Access Avenue is a loan finder product that is primarily aimed at helping Realtors introduce loan products to the investor community. As I went through the presentation, the first place I got stuck was the statement “Competitive rates as low as 7.99%.” The product shops property loans to institutional investors rather than traditional mortgage banks. I think that the product would be superior if it [...]

By |2018-05-03T21:23:35-07:00September 29th, 2015|Main category|Comments Off on NAR REACH Panel Slings 8 New Products at REALTORS®
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Respond to the Threats That may Kill Off Your Business

NAR has launched a new program called the D.A.N.G.E.R. report. The goal of the interactive program is to help every brokerage, MLS and Association think through some fundamental threats and changes that may be coming to our industry.  The program is well put together and brings up some significant issues that may change the game of real estate forever. WAV Group has a suggested path for Brokers, Associations and MLSs to follow to get the most out of this important NAR program. Have your leaders read the entire Danger Survey for all segments of real estate - First and foremost, make [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Main category, Our Services|1 Comment
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Who Will Install The Giant Rats of Real Estate?

If you visit New York City regularly, you will sometimes encounter a giant inflatable rat on the sidewalk outside businesses experiencing union disputes. Organized labor has also joined in the fight against companies like Airbnb and Uber. Ken Jenny of Trancen often remarks that: “with Airbnb, you have one of the largest hotel companies in the world who does not own a single hotel room. With Uber, you have the largest taxi cab company in the world who does not own a single taxi.” I would add that Facebook has become the largest publisher in the world and they do [...]

By |2018-05-03T21:23:39-07:00July 10th, 2015|Main category|1 Comment
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What ever happened to Trade Show Etiquette?

It could be just me. I may have attended too many trade shows. Yet somehow I believe Emily Post would have been appalled if she walked the exhibits at NAR Midyear. To add a little context, I have attended, exhibited, sponsored and run trade shows. In fact, I’m afraid to count the number of miles I have walked on trade show floors, having attended many NAR-FAR-CAR annuals, NAR Midyears, HomeBuilders/IBS, PCBCs, COMDEX, CES, IBC and others. I have also been the lead for many firms exhibiting at these same shows, and have found myself staffing exhibits, including too many hours [...]

By |2018-05-03T21:23:44-07:00May 22nd, 2015|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services|14 Comments
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No HATERS in Real Estate Please!

After just coming back from the NAR Mid-Year meetings I harken back to one of our greatest spiritual leaders of all time – The Dalai Lama. He has an amazing quote that I feel bears repeating – “We can let the circumstances of our lives harden us so that we become increasing resentful and afraid, or we can let them soften us and make us kinder. You have always the choice.” For those of you that are following the latest real estate news, NAR Mid-Year was a very exciting meeting. There were great strides taken with the Broker Public Portal [...]

By |2018-05-03T21:23:44-07:00May 22nd, 2015|Main category, MLS Insights|7 Comments
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Brokers & MLSs: Collaboration vs. Confrontation

The real estate industry come a long way from the fall of 2013, when The Realty Alliance’s Craig Cheatham warned a crowd of MLS executives attending CMLS in Boise, “You’ve got 10 days.” That moment in time – described by blogger Notorious Rob as “the most interesting 30 minutes in the history of real estate conferences” -- poignantly captured the mood of real estate brokerages towards the MLS industry. Fast-forward to NAR Midyear 2015, and confrontation has clearly turned into collaboration. This week, RESO or Real Estate Standards Organization, heralded the great strides the organization has made in fostering participation [...]

By |2018-05-03T21:23:44-07:00May 14th, 2015|Broker-Agent Information, Main category, MLS Insights|Comments Off on Brokers & MLSs: Collaboration vs. Confrontation
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Midyear Recap: CMLS Brings It to the Table

CMLS is an acronym for the Council of MLS. It is an organization that allows MLSs to share best practices in their pursuit of delighting the brokers and agents that subscribe to MLS services. A few years ago, they began the successful practice of having a primer conference the Tuesday before the NAR Midyear Legislative meetings. This year’s meetings were held at the City Club of Washington D.C. with 130 in attendance. Diamond sponsors for the event included MLS vendors Black Knight Financial and CoreLogic. They were joined by Homes.com, realtor.com, Zillow.com, and Trulia.com, all of whom overtly recognize and [...]

By |2018-05-03T21:23:45-07:00May 12th, 2015|Broker-Agent Information, Main category, MLS Insights|Comments Off on Midyear Recap: CMLS Brings It to the Table
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Major Changes In Real Estate

Behold, changes are taking place in real estate. We are seeing significant efforts like Project Upstream, RPR AMP, Broker Public Portal, Fair Display Guidelines, and RESO mandates that are shaping the future of our industry. It makes you wonder what is driving this explosive cocktail of industry wide initiatives. At the heart of many of these developments are brokers. When they survey the world around them, they rue the existence of poor data management and profit taking by others. Poor Data Management I believe that it was MRIS CEO, David Charron who coined the term Overlapping Market Disorder. He was [...]

By |2018-05-03T21:23:46-07:00April 28th, 2015|Broker-Agent Information, Main category, MLS Insights, Our Services|Comments Off on Major Changes In Real Estate
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