Bigger Conferences Are Not Better

The real estate industry is going strong. It is healthy and vibrant, full of bloom and experiencing exciting change. As agents, brokers, MLSs, franchises and tech firms explore a deeper understanding of the industry’s best practices, they look to conferences to gain insights and meet the people that are powering new ideas. Conferences are good, and we attend a lot of them. Our annual conference tour includes two NAR conventions, two Inman Connects, CMLS, two RESO conferences,T3, RIS Media, and a variety of franchise, state AOR, Leading RE, The Realty Alliance, 1000Watt, Clareity, and large AOR or MLS events. Yup [...]

By |2018-05-03T21:22:52-07:00April 20th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, WAVes of Change|Comments Off on Bigger Conferences Are Not Better
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2017: The “Magnificent 7” Tech Trends to Watch

When Gordon Moore, Founder of Intel, in 1965, observed that the number of transistors per square inch on integrated circuits had doubled every year since its invention, “Moore’s Law” has become the predictor of what’s happening in technology. Granted, in 1975, the “law” was changed to say every two years and since then, modified often to say every 18 months, but the point remains the same – technology in the lab progresses wickedly fast. Today’s Moore’s Law is the moniker to describe changes in more than technology, including social and economic change, changes that technology has helped to speed up. [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Broker Technology Research, Main category|Comments Off on 2017: The “Magnificent 7” Tech Trends to Watch
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The Battle of Consumer Profiles

Long the bible of consumer data in residential real estate, NAR’s venerable Profile of Home Buyers and Sellers now has competition. With the 2016 Profile, which was released on Halloween and is based on a massive survey of both buyers who have participated in recent residential transactions, NAR celebrated 35 years of annual publication.  When the Profile was launched in 1981, Ronald Reagan was inaugurated for his first term, “Raiders of the Lost Ark” opened in theaters and the median value of a home was $55,300.[1] in recent years, the Profile has been the source of information that defines residential real [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Broker Technology Research, Suveys and Research|Comments Off on The Battle of Consumer Profiles
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2016 NAR Annual Moments and Musings

Like many Americans, I was glued to the television on election night, and seeing the Javits Center instantly reminded me of my first NAR Annual Convention. It was in 1986 when the brand new Javits Center opened in Manhattan. I was a young PR Turk fresh into my first full year at Great Western Bank (then Great Western Savings). I went there to plot our long-term trade show strategy. It was also my first NAREE – National Association of Real Estate Editors – meeting, a dinner at a classic NYC steakhouse. That’s especially hard to forget because it’s where the [...]

By |2018-05-03T21:23:02-07:00November 15th, 2016|Broker-Agent Information, Main category|Comments Off on 2016 NAR Annual Moments and Musings
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NAR Annual: Looking for 2017 trends, tech and tactics

This week, Orlando is more than home to Disney World and tens of thousands of happy tourists across the globe: it also will house nearly 20,000 enthusiastic REALTORS®, other industry organizations (RESO Booth #609), MLSs executives and staff, lenders, title firms, closing agents, technology providers of every shape and size, and of course, the Scarf King. Navigating through the maze of more than 400 exhibitors is challenging, but kudos for the NAR for making it highly accessible. The Trade Expo kicks off on Friday afternoon with its Grand Opening at 3:00 pm, running to 6:00 pm. The official hours: Expo Hours [...]

By |2018-05-03T21:23:02-07:00November 2nd, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on NAR Annual: Looking for 2017 trends, tech and tactics
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WAVES OF CHANGE: FINAL DAY FOR SAVINGS – DON’T MISS OUT ON OUR SPECIAL PRICING!

Our WAVes of Change™ Series means we attend the events so you don’t have to. Four times a year we present a live webinar which includes exclusive looks at WAV Group research, emerging technology trends, broker challenges, and policy discussion. Many successful MLSs and Associations already understand the value of this stimulating and cost-effective way to keep their members up to speed on industry initiatives that make an impact. Will YOU benefit? Does this sound like something your Association or MLS could benefit from in 2017? It’s the perfect way to boost your board members education without ever having to [...]

By |2018-05-03T21:23:02-07:00October 31st, 2016|WAVes of Change|Comments Off on WAVES OF CHANGE: FINAL DAY FOR SAVINGS – DON’T MISS OUT ON OUR SPECIAL PRICING!
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Down on the Farm with Data

The most famous mash-up of valuation data and marketing applications was Zillow’s “Zestimate,” the centerpiece of Zillow’s national launch in 2006.  Zillow’s PR folks at the time positioned their new tool aggressively.  I was VP of Public Affairs at NAR at the time, and I will never forget the phone calls we received from national reporters suggesting that maybe now consumers would no longer need Realtors to sell their homes because they could find out their home values online. Though the early Zestimates needed further refinement, there’s no doubt that the launch was a tremendous PR success.  Automated valuation models [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on Down on the Farm with Data
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What’s the Real Value of Portal Marketing?

A recent survey of over 120 broker-owners and senior leaders at some of the top real estate firms in the U.S. and Canada revealed an apparent disconnect between revenue goals and business strategies. According to the survey, 85% of brokerages focus their marketing investments on lead generation activities– despite the fact that nearly two-thirds of sales are the result of repeat clients and past client referrals. Clearly, agents and brokers are spending too much time and money marketing on portals when long-view strategies produce a better return-on-investment. While lead generation is an undeniably important tactic for targeting specific market segments, [...]

By |2018-05-03T21:23:05-07:00September 19th, 2016|Broker Technology Research, Broker-Agent Information, Marketing, Product Management|Comments Off on What’s the Real Value of Portal Marketing?
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Intermountain MLS Job Posting

WAV Group is excited to announce a really exciting job opportunity for progressive MLS leaders.  Intermountain MLS, located in Boise, Idaho is looking for a new Chief Executive Officer. I have worked with this organization for awhile now and they are one of the best run MLSs out there.  And for those of you who went to CMLS when it was hosted in Boise, Idaho you know what an AMAZING place it is!  I would love to talk to you to any of you that may be interested in learning more about the position. Also if you would like to [...]

By |2018-05-03T21:23:06-07:00September 14th, 2016|MLS Insights, Recruiting|Comments Off on Intermountain MLS Job Posting
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NAR created a new position to work with CMLS, MLSs, RESO, and associations.

We would like to share that the National Association of REALTORS (NAR) is accepting applications for its newly created Manager, Multiple Listing Service position.We are looking forward to working with this individual and believe this role will help to grow our cooperative relationship, inform policy development, and keep the MLS perspective part of the discussions.Know the perfect candidate? Help identify the individual that will maximize the potential of this position by passing along this information. A complete job description can be found below along with the link to the NAR job portal where candidates can apply.   Position: Manager, Multiple Listing Service Reports To: Vice President, Board [...]

By |2018-05-03T21:23:10-07:00August 1st, 2016|Recruiting|Comments Off on NAR created a new position to work with CMLS, MLSs, RESO, and associations.
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UpstreamRE, NAR, and Real Estate Standards Organization Join xDTM Standard Advisory Board

SAN FRANCISCO, July 28, 2016 /PRNewswire/– Reflecting the strategic and operational importance of eSignature and Digital Transaction Management (DTM) across the real estate, property management and mortgage industries, thought-leaders Alex Lange from UpstreamRE, Bob Goldberg from National Association of REALTORS®, and Jeremy Crawford from the Real Estate Standards Organization (RESO) today added their expertise to the xDTM Standard Association’s advisory board. The xDTM Standard provides in-depth guidelines and best practices that Digital Transaction Management vendors should address to create a trusted online environment for their customers, including data ownership, transparency, security and the ability for data integration across applications. This is [...]

By |2018-05-03T21:23:10-07:00July 29th, 2016|Broker-Agent Information, Main category|Comments Off on UpstreamRE, NAR, and Real Estate Standards Organization Join xDTM Standard Advisory Board
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How Much Does It Cost to Recruit an Agent?

The National Association of REALTORS® hosted a Power Broker Roundtable and their recent topic was about agent recruiting and training. What I really like about the large broker roundtable is that you typically get some relatively pure information. I think that is the case here. The roundtable members for this discussion included representatives from some of the finest brokerage operators in America – Nick D’Ambrosia, Broker of Record, The Long and Foster Companies; Lennox Scott, CEO of John L. Scott Real Estate Seattle; Chad Ochsner, Broker/Owner of RE/MAX Alliance Denver; and Linda Sherrer, President and CEO of BHHS Florida Network. [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker-Agent Information, Marketing|1 Comment
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