It’s been a remarkable past few weeks. In September I started my 5th year heading up WAV Group Communications. I can't remember a time in my PR career over the last three decades when I worked so hard but had so much fun. I've enjoyed an exhilarating streak of success for my clients that have made the long hours well-worth those moments of drudge.
Part two of this two-part series continues to explore technology expenses and strategies for budget season. In part one, we discussed the importance to review your technology partner agreements and telecommunication expenses. Part two focuses on finding savings in Cloud Services, the benefits of a hardware refresh program, and to capture Shadow IT costs. So, let’s start.
Doug Seabolt, CEO of Rocket Homes (formerly In-House Realty) has been a busy guy in 2018. His company acquired ForSaleByOwner.com in the spring, and now In-House Realty has rebranded as Rocket Homes to better connect with sister company Quicken Loans – home of Rocket Mortgage. Both Quicken Loans and Rocket Homes are subsidiaries of the fintech giant, Rock Holdings.
NAR hires two heavyweights to take organization to next level! I recently had the pleasure of working with Victoria Gillespie. When I saw NAR’s announcement about her become their new Chief Marketing and Communications Officer I was thrilled! She is the consummate professional and she knows a TON about the effective ways to leverage today’s marketing techniques to help an organization engage with its direct customers and their clients! I’m confident she is going to bring a ton of fresh thinking about the ways to make the REALTOR® brand stronger, while finding ways to deliver content to consumers that will [...]
There have been a ton of exciting mergers lately including the MLSLI/HGMLS merger, but this one brings a whole new twist!
If you are an enterprise broker with strong website traffic and large agent footprint, you may be a candidate for Buyside. Buyside is a seller lead gen tool that can be added to your broker and agent websites. In March of 2017, that is exactly what Berkshire Hathaway HomeServices Arizona/Nevada/California Properties did and the results have been pretty incredible.
This is a big week for merger announcements! MRED, one of the nation’s largest MLSs located in the Chicagoland area just added their 14th Association and 21st county to their MLS marketing network. Bloomington-Normal Association of REALTORS(R) has joined their ranks. I have had the pleasure of working with the MRED team and I can see why Bloomington-Normal chose MRED. They offer a terrific suite of services supported by strong customer service and training. Its a great of MLS leaders and staff that really cares about the success of their customers. Congratulations Bloomington-Normal and MRED! One of nation’s largest [...]
CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced a new agreement to offer BoxMLS to its multiple listing and broker clients. BoxMLS is a new solution that provides an alternative search interface and tools for working with listing data from multiple organizations simultaneously. Under the agreement, CoreLogic is the exclusive reseller of BoxMLS to MatrixTM and InnoVia® clients that are new users of the BoxMLS solution.
MMSI, makers of the Membership Director™ Association Management System, have announced the release of their integrated Single Sign-On (SSO) Service to drive member engagement through Association and MLS Member Portals. To announce the release, they created a case study that reviewed three customers who are experiencing outstanding performance with the platform: Central Jersey MLS, Savannah Area REALTORS®, and Pikes Peak Association of REALTORS®.
There is a silent battle going on in real estate search. As consumers visit multiple websites and have numerous searches saved, the website that delivers the first alert to the consumer gets the click. All subsequent alerts from other sites are rendered as old news: they’re unread and deleted. It’s only natural. Today, WolfNet announced a new service level of managing IDX data optimized for speed called Pipeline.
CoreLogic shared some good news today. Their Trestle data distribution solution that provides MLSs with RESO compliant web API transmission capabilities was upgraded to Platinum-level certification. I am sure that they will be spreading the good news to their customers at the Council of MLS meetings that start in Orlando, FL tomorrow. Some MLSs who were on the fence about signing up for Trestle cited Platinum-level Web API as their demand. Now CoreLogic can hook them up with the highest standard.
I am so excited to share some exciting merger news with you! MLSLI, the largest MLS in New York State has merged with Hudson Gateway MLS becoming one of the largest MLSs in the country with approximately 40,000 members.
