About Marilyn Wilson

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So far Marilyn Wilson has created 571 blog entries.

Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee

While the expansion news is exciting, the working relationship Hive MLS has created is even more newsworthy. Hive’s model allows an Association to get out from under the burden of the daily management of their MLS operation without losing their local identity in the process. By wholesaling services from Hive, Associations maintain the revenues generated from their MLS operations, but leave the day to day management to the MLS leaders at Hive MLS.

By |2025-10-22T21:59:09-07:00October 22nd, 2025|Associations, MLS, Press Releases|Comments Off on Hive MLS Continues on the Expansion Trail into the Mountains of North Carolina and dips into Tennessee
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ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?

Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans. 

By |2025-10-14T09:53:29-07:00October 14th, 2025|Artificial Intelligence, Broker Information, Technology|Comments Off on ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?
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It’s Time for MLSs to Take Back Control of Their Data

Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.

By |2025-10-13T13:33:10-07:00October 13th, 2025|MLS, MLS Insights|Comments Off on It’s Time for MLSs to Take Back Control of Their Data
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Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success

WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions.

By |2025-09-24T08:22:46-07:00September 24th, 2025|Announcements|Comments Off on Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success
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LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties

Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.

By |2025-09-16T11:28:26-07:00September 16th, 2025|Broker Information, Marketing|Comments Off on LeadingRE Taps Storytelling to Boost Brokerage Brands, Recruit Talent, and Showcase Properties
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AI bots could be the next must-have member benefit for Realtor associations

Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.

By |2025-09-09T19:57:32-07:00September 9th, 2025|Artificial Intelligence, Associations|Comments Off on AI bots could be the next must-have member benefit for Realtor associations
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Is your MLS a separate corporation in name only?

Many MLSs have transitioned from operating as a Committee of their Shareholder Association to a stand-alone legal entity with their own bylaws, board of directors, and financials. On paper, this move allows MLSs to gain autonomy to function as a nimble, technology company while enabling the Association to focus on what it does best - education, advocacy, professional standards and community development. 

By |2025-08-11T10:42:33-07:00August 11th, 2025|Associations, MLS|Comments Off on Is your MLS a separate corporation in name only?
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Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget

It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?

By |2025-08-06T12:21:52-07:00August 6th, 2025|Associations, MLS Insights, Real Estate Technology|Comments Off on Future-Proof or Fall Behind: AI Has to Be in Your 2026 Budget
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Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training

Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”

By |2025-07-31T07:53:05-07:00July 31st, 2025|Broker Information, Real Estate Technology, Research|Comments Off on Why Brokers Need Better Visibility into Tech Engagement to Deliver more Effective Training
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How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards

The relationship between brokers and their MLSs has evolved—and so have broker expectations. According to the WAV Group Brokerage Utilization and Access Study Part 2, brokers are no longer just looking to the MLS for listing access. They’re looking for help simplifying the overwhelming tech environment agents operate in every day.

By |2025-07-29T09:07:35-07:00July 29th, 2025|Broker Technology Research, MLS, Real Estate Technology|Comments Off on How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards
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One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?

Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools.  Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins. 

By |2025-07-22T06:07:10-07:00July 22nd, 2025|Broker Information, Broker Technology Research, MLS Insights, Real Estate Technology|Comments Off on One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?
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Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching

Expanding opportunities for regular sales coaching is one of the most overlooked opportunities in a brokerage today. The WAV Group Broker Technology Utilization and Access Study Part II uncovered that brokers want more than just tools for their agents. They want systems that help their managers coach, motivate, and support agent performance. And right now, they don’t feel they have what they need.

By |2025-07-17T09:07:09-07:00July 17th, 2025|Broker Information, Broker Technology Research, Real Estate Technology|Comments Off on Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching
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