About Marilyn Wilson

This author has not yet filled in any details.
So far Marilyn Wilson has created 546 blog entries.

New WAV Group study highlights significant brokerage interest in centralized information centers.

Over 70% of brokerages offer at least 4 technologies and 45% offer 7 or more technologies. 7 or more log-ins on seven different websites make it nearly impossible for an agent to remember where to find all of the tools. Without a centralized view and nothing getting pushed to agents regularly to remind them to attend training, try a new product or learn a new feature, brokerage technologies are under utilized. 

Why are CEOs still asking permission to buy toilet paper?

Nearly 40% of associations require a second board approval for expenses that have already been approved in the budget. In small and mid-sized organizations, this extra layer of scrutiny can stall initiatives for weeks or even months. In one case, a copier contract cost the association 8% more because it took four months to get final approval. That’s not sound oversight – that’s expensive inefficiency.

OneKey MLS and Ocusell partner to deliver streamlined listing tools

Every agent wants a faster and better way to enter listings accurately and ways to maximize the engagement and marketability of their listings. Agents are busy and do not always take the time to be sure they have done everything to put the property’s best foot forward. In their haste to get the listing live, they sometimes makes mistakes which reduces the quality of the data for the MLS database. 

By |2025-04-16T07:53:44-07:00April 16th, 2025|MLS, MLS Insights, Real Estate Technology|Comments Off on OneKey MLS and Ocusell partner to deliver streamlined listing tools

WARDEX joins New Mexico in giving consumers what they love: Floor Plans

A second consumer-centric MLS has joined New Mexico MLS in requiring floor plans for all of their listings. 

By |2025-04-15T07:58:23-07:00April 15th, 2025|MLS, MLS Insights|Comments Off on WARDEX joins New Mexico in giving consumers what they love: Floor Plans

Does an Open MLS Really Lead to Association Membership Loss?

A decline in Association membership is one of the main fears about opening up MLSs to licensees that are not members of the National Association of REALTORS®. There are MLSs representing hundreds of thousands of agents that have been offering Open MLS subscriptions since the 90’s. 

By |2025-04-14T12:03:56-07:00April 14th, 2025|Associations, MLS, MLS Insights|Comments Off on Does an Open MLS Really Lead to Association Membership Loss?

How would you decide to sell your MLS?

While understanding your organization's value is essential, making a well thought out decision to sell is far more complex. The smartest MLS leaders are preparing now—before an unsolicited offer lands on their desk.

By |2025-04-11T07:03:29-07:00April 10th, 2025|Associations, M&A, MLS, MLS Insights|Comments Off on How would you decide to sell your MLS?

Why every MLS should know what it’s worth

Valuations aren’t just for businesses preparing to sell. They’re a strategic tool to help MLSs make informed decisions, plan ahead, and uncover areas where they can grow stronger. Whether you’re considering a change or just trying to run smarter, knowing your value is essential.

By |2025-03-27T09:25:06-07:00March 27th, 2025|Associations, MLS, MLS Insights|Comments Off on Why every MLS should know what it’s worth

How Much Revenue Can Your MLS Derive from an Open MLS?

The conversation around an Open MLS model is gaining traction, particularly among real estate professionals who hold active licenses but are not members of local, state, or national REALTOR® associations. These licensee-only practitioners represent a largely untapped market for MLS growth. By quantifying this opportunity, MLSs can make informed business decisions about adopting an Open MLS strategy.

By |2025-04-14T11:23:24-07:00March 25th, 2025|Associations, MLS, MLS Insights|Comments Off on How Much Revenue Can Your MLS Derive from an Open MLS?

Marilyn Wilson to Speak at The BEATS Conference: Elevating Real Estate Education Through Collaboration

One of the best places to learn from fellow educators and education consultants is to attend The Bringing Educators & Associations Together for Success (BEATS) Conference. The BESTS conference is the premier event of the year for Real Estate Education Directors, Event Planners, and Speakers. Designed to foster collaboration, innovation, and professional growth, 

By |2025-03-25T09:05:43-07:00March 24th, 2025|Associations, MLS, MLS Insights|Comments Off on Marilyn Wilson to Speak at The BEATS Conference: Elevating Real Estate Education Through Collaboration

AI that Seems Like you are Really Talking to a Human

We all know that AI is moving faster than light. At WAV Group we look at new AI solutions all the time. The demo I have attached for you though is next level, though. 

By |2025-03-21T08:22:42-07:00March 20th, 2025|Artificial Intelligence, PropTech, Real Estate Technology, Technology Evaluation|Comments Off on AI that Seems Like you are Really Talking to a Human

Is NAR Membership Declining Because of Open MLS?

NAR membership trends have historically followed the economy and the strength of the overall real estate market. As shown in the attached chart, NAR experienced significant membership growth following the market crash of 2008 to 2010 and continued on that growth trajectory until recently when the real estate market slowed significantly because of high interest rates and more limited buyer demand. While there have been minor decreases in membership since 2023, we hypothesize that these declines are more likely due to limited market opportunities and retirements rather than the rise of Open MLS subscription offerings. 

By |2025-04-14T11:23:42-07:00March 18th, 2025|Associations, MLS, MLS Insights|Comments Off on Is NAR Membership Declining Because of Open MLS?

Why Can’t Brokers Who Recruit Subscribers AND Fuel MLS Data Get Rewarded for Their Hard Work?

For decades, real estate associations have traditionally owned and operated MLSs, providing brokers with access to property data while generating revenue from subscription fees. However, a growing movement is challenging the status quo, advocating for brokers—who supply both the data and the subscriber base that powers MLSs—to have a greater stake in ownership and profitability.

By |2025-03-17T05:59:06-07:00March 17th, 2025|Associations, MLS, MLS Insights, Press Releases|Comments Off on Why Can’t Brokers Who Recruit Subscribers AND Fuel MLS Data Get Rewarded for Their Hard Work?