Industry Veteran Glenn Christoph to Exit IMLS at End of 2025
Congrats to Glenn and his family for his transition! We’re excited to see what other ways you are going to contribute to the industry!
Congrats to Glenn and his family for his transition! We’re excited to see what other ways you are going to contribute to the industry!
While the expansion news is exciting, the working relationship Hive MLS has created is even more newsworthy. Hive’s model allows an Association to get out from under the burden of the daily management of their MLS operation without losing their local identity in the process. By wholesaling services from Hive, Associations maintain the revenues generated from their MLS operations, but leave the day to day management to the MLS leaders at Hive MLS.
Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans.
Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.
WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions.
Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.
Realtor associations across the country are facing sharper questions about their value proposition. Dues are rising, member counts are under pressure, and agents are weighing every dollar against the tangible benefits they receive. Advocacy, education, and networking remain important, but they don’t always feel immediate or indispensable to the average practitioner.
Many MLSs have transitioned from operating as a Committee of their Shareholder Association to a stand-alone legal entity with their own bylaws, board of directors, and financials. On paper, this move allows MLSs to gain autonomy to function as a nimble, technology company while enabling the Association to focus on what it does best - education, advocacy, professional standards and community development.
It’s Time to Rethink Everything You Do Through the Lens of AI Before you finalize your 2026 budget, you need to dedicate some time and resources so that you will have resources to take a hard look at every service, technology, training program, support channel, and event you offer. Ask yourself: Can this be enhanced, streamlined, or scaled using AI?
Technology is one of the largest expense items on a broker’s P&L. CRM systems, marketing automation, lead nurturing tools, CMA platforms, websites and social media services are just a few of the technologies brokers offer today. They feel like they have to offer a robust suite of tools to compete effectively today. But ask most brokers how many of their agents are using those tools consistently, and the answer is usually, “I’m not sure.”
The relationship between brokers and their MLSs has evolved—and so have broker expectations. According to the WAV Group Brokerage Utilization and Access Study Part 2, brokers are no longer just looking to the MLS for listing access. They’re looking for help simplifying the overwhelming tech environment agents operate in every day.
Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools. Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins.