What is the role of the MLS to run consumer facing, lead generating real estate websites? This has been a question that the industry has struggled with since the beginning of the internet search era. For many years, many brokers were not in support of MLS consumer websites because they felt they were competitive with their own online efforts. The classic mantra was “don’t level the playing field.”
Just knowing how to use the technology is not enough to cement agent adoption of the tool. They need to understand the bottom line: How is this technology going to make me more money? If they don’t see and experience the benefits of the tool early on, then it really does not matter how easy it is to use or how efficiently they interact with it.
RealMLS in Jacksonville, Florida has diversified its revenue generation opportunities by operating a Market Stats division that serves not only residential real estate, but the entire real estate ecosystem. They have leveraged their MLS data expertise into an entirely new business. Today, the company is announcing their new General Manager to run their Metro Market Trends division, Jennifer Tossavainen.
If I told you I could run a 40-yard dash in only 20 seconds, you might think that is amazing, unless you knew that professional athletes run it in more like 4 seconds. The point is that simply measuring your performance without a standard can warp your perspective. But what is the standard that you SHOULD use to measure your aptitude?
There are three key challenges facing MLSs today that all organizations must address, regardless of their size or geographic boundaries. The first is market complexity. Just ask any brokerage that has tried to integrate a new MLS data feed into their existing tech stack. When data fields and policies don’t line up exactly, that can create a bottleneck in the flow of data.
Clootrack surveyed over 102 customer experience experts in a recent study that looked at the importance of the customer experience as a key differentiator for successful businesses. The second biggest challenge these experts pointed to, for organizations improving the customer experience, was this idea of a customer-first mindset.
WAV Group co-founder, Victor Lund, will be traveling to the Bahamas to present on the topic of web3 in real estate. Future City 2022 is hosted by leading real estate publisher TheRealDeal. Future City 2022 is an exclusive retreat for C-suite executives, principals and partners who are learning of all the ways how PropTech is revolutionizing development, management, construction, design, marketing and finance.
If you want to improve your MLS customer’s experience, one of the first critical steps is mapping out the entire customer journey. From awareness, to purchase, to onboarding to active involvement, there are dozens, if not hundreds, of customer touchpoints that influence the customer experience and your customer’s perception of your organization.
MLSPIN, one of the largest and best run MLSs in the country made the smart step to hire a broker executive to take the reins from Kathy Condin after her celebrated 44 year career! With Erminio Grasso’s depth of experience running highly successful brokerages, he brings a whole new dimension to MLS leadership.
Managing Partners Marilyn Wilson and Victor Lund are joined by WAV Group Communications President, Kevin Hawkins and PR and Communication Strategist, Myra Jolivet in this year’s exclusive group of industry leaders who have made newsworthy contributions to the real estate industry.
Training is a key contact point for MLSs to encourage participation from their subscriber base. We find that one of the largest hurdles to technology adoption is understanding how that technology works and connects to their day-to-day activities as an agent.
At WAV Group, we have been helping MLSs and associations measure their success and helping them find the areas to improve. These years of experience of hundreds of surveys has led to the creation of the first Customer Experience Index (CXI) for the real estate industry.
