About Victor Lund

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So far Victor Lund has created 1384 blog entries.

Daniel Gale Sotheby’s International Turns Buyers Into An Asset

About the Firm When outlining broker excellence, it is always helpful to begin by painting a picture of the company that is executing an effective strategy. There are many dimensions to operating a successful brokerage. Daniel Gale Sotheby’s International real estate finds its success by serving consumers along the North Shore of Long Island from Manhasset to the North Fork where they operate 25 offices to support about 850 agents. Real Trends ranks the firm 59th in the Nation across all brokerage for volume, and fourth in America among Sotheby’s franchises. They are among the first brokerage firms in the [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Clients, Press Releases|Comments Off on Daniel Gale Sotheby’s International Turns Buyers Into An Asset
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Protect Your Content Now

My 13-year-old daughter provided me with a raw lesson in digital rights management yesterday. It is a pretty simple lesson really – do not let others build their business using your content, at your expense. Background Like every 13 year old, Social Media is a thing. 13 is the minimum age to open an account on Facebook, Twitter, Instagram, Pinterest, Tumblr, Kik, and SnapChat. You need to be 18 for YouTube, but a 13-year-old can sign up with a parent’s permission. For those of you who know me well, you know that my daughter already has a social media following [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Main category, Our Services, Strategic Planning, Twitter for Real Estate|Comments Off on Protect Your Content Now
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IRES® MLS Passes Zillow® In Consumer Engagement

The Internet is the largest free market economy in the world. According to Siri™, 2.954 Billion people use the Internet every month. In the real estate industry, more consumers go to Zillow® than any other single real estate website. But that is changing. Some MLSs like IRES are actually drawing more consumer engagement in their local market and it is making a significant difference to MLS participants. MLSs measure listing engagement with their websites and syndication websites using services like ListHub™ and ListTrac™. These companies either get traffic statistics directly from publishers (like Zillow) or put tracking software on websites that [...]

By |2018-05-03T21:23:21-07:00March 7th, 2016|Broker Technology Research, MLS Insights, Press Releases|Comments Off on IRES® MLS Passes Zillow® In Consumer Engagement
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When Regional MLSs Go Bad

There are unfortunate consequences that face brokerages and agents when the relationships between Association shareholders in a regional MLS go bad. They get caught in the crosshairs as the Association shareholders wage war with each other. In many regional MLSs, the governance, vendor agreements, and data rights were not spelled out well enough to enable the regional break up. As a result, the regional MLS becomes a toxic battle of in fighting between Association shareholders that cripples the MLS from functioning. Governance Writing good governance agreements for the regional corporation is very difficult. The best approach is to craft governance [...]

By |2018-05-03T21:23:21-07:00March 4th, 2016|MLS Insights|Comments Off on When Regional MLSs Go Bad
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Graceful Vendor Termination

System conversions are very difficult in real estate. If there is one eternal truth, agents will absolutely resist change no matter what. Even with MLS system conversions where the death of the application, vital to their business, is eminent; they hang on during the parallel period until the very end. Then there is a flood of complaints about failure to notify them or train them. It’s a way of life that extends beyond the MLS system to the brokerage system. More and more, brokers are providing end-to-end business systems to their agents. Over years, the company trains and supports the [...]

By |2018-05-03T21:23:22-07:00February 29th, 2016|Main category|Comments Off on Graceful Vendor Termination
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Navigating the WAVes of Change in the Real Estate Industry

Back by popular demand!  WAV Group is excited to announce the 2016 WAVes of Change Educational Series.  The first of our four quarterly Webinar Events will be held on Thursday, March 24th. Each webinar follows a large industry conference such as NAR Midyear, CMLS and NAR Annual and is designed to empower Association, MLS and Broker professionals across North America to make well-informed decisions that help propel their organizations forward.  The series is intended to keep your team well-informed, without having to attend multiple events throughout the country. A great strategy to save money while navigating industry changes as well as [...]

By |2018-05-03T21:23:22-07:00February 26th, 2016|Main category|Comments Off on Navigating the WAVes of Change in the Real Estate Industry
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HomeSpotter Revolutionizes MLS Mobile Access

If you have a newer iPhone, you have embraced fingerprint access. You put your finger on the home button which reads your print and opens your phone—or your bank account, or any other app that leverages fingerprint access versus password access. Depending on your MLS, typing in your username and password multiple times a day can be painful, especially on a mobile device. With HomeSpotter, it is just a touch away. HomeSpotter is a mobile MLS application. It provides the benefits of accessing the MLS through a mobile app rather than mobile web. An app provides formatting benefits that mobile [...]

By |2018-05-03T21:23:22-07:00February 24th, 2016|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|2 Comments
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Sandicor Chooses CRS Data as their MLS Tax Software Provider

For those who are in the know in the MLS space, you are aware that Sandicor has always been one of the MLSs to watch. Led by Ray Ewing, President and CEO, they are early adopters of exciting new technologies often setting the pace for other MLSs around the country.  Sandicor follows their own path choosing the tools they believe are going to be the best for their members. Today’s announcement that Sandicor has selected CRS Data’s MLS Tax Suite is no exception. When I saw the overhauled interface for the CRS Data system about a year ago, I was blown away.  [...]

By |2018-05-03T21:23:22-07:00February 23rd, 2016|Main category, Our Services, Press Releases|Comments Off on Sandicor Chooses CRS Data as their MLS Tax Software Provider
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Is Growth Possible For You in 2016?

Economists are expecting 5% growth in 2016. Yet many of our clients are setting expectations above 25%. Goal setting is more than just putting numbers on a page and slapping your business in the rear, yelling “go get ‘em” while you stand there in the dust with your hands on your hips hoping for the best. Goal setting is about getting on the horse and leading the charge.   Before you get on that horse, you had better know where you plan to go. In business school, they call this discovery. It is a process for understanding the possibilities for [...]

By |2018-05-03T21:23:22-07:00February 23rd, 2016|Main category|Comments Off on Is Growth Possible For You in 2016?
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Three Drivers of Economic Growth

Sometimes, business owners fail to understand or focus on the basic elements of growing a business. As a consulting firm, we have a distance from the business that allows us to see things that business operators often miss. The funny thing is that we miss them in our own business. I remember talking to my Uncle Albert about this as a kid. He owned a house painting business that was very successful. It afforded him the opportunity to live on Plain Street in Historic Lewiston, NY. It is a charming street of grand, three-story homes with pillared center entrances. Because [...]

By |2018-05-03T21:23:22-07:00February 22nd, 2016|Broker-Agent Information, Clients, Marketing, Strategic Planning|Comments Off on Three Drivers of Economic Growth
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Why Agents Should Never Use Personal eMail

I saw a news article recently about why real estate agents should use their personal email addresses. The article talked about the 10,000 selfish reasons why it benefits the Realtor®. It was a grand display of the underbelly of self-centered real estate professionals. I am here to tell you that using a personal email for real estate business is STUPID and perhaps illegal. The communications between a real estate agent and a consumer are subject to the real estate laws in your state. They are communications that happen under the supervision of the agent’s real estate broker. They are covered [...]

By |2018-05-03T21:23:23-07:00February 19th, 2016|Broker-Agent Information, Main category|1 Comment
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Fox and Roach Broker Site Sets Bar Above Portals

Love them or hate them, property search sites like Zillow® have set the bar very high in terms of the information that is made available to the consumer. I choose Zillow because they have hung their hat on an Automated Valuation Model (AVM) that they call the Zestimate. Real Estate brokers have built their websites off of IDX data. That started to change with the launch of ZipRealty and Redfin, which display web pages for every parcel in America. In this way, they are like the portals. Recently, websites like Howard Hanna have begun to do the same. Joining them is Berkshire [...]

By |2018-05-03T21:23:23-07:00February 18th, 2016|Main category|Comments Off on Fox and Roach Broker Site Sets Bar Above Portals
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