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So far Victor Lund has created 1304 blog entries.

PWR Launches 10K Reports

The Minneapolis Association of REALTORS developed a company called 10K a few years ago. The mission of the company is to offer REALTORS outstanding market analytic reports. They have been canvasing the country offering the product through MLSs and REALTOR Associations. Pacific West Association of REALTORS (PWR) is a large and recent new customer for 10K. WAV Group had a Q&A session with Lalaine Castillo, PWR VP Marketing and Communications to understand the strategy behind their vendor selection. Question:What differentiated 10K from other stats vendors? Answer:10k understands the business of REALTOR associations and our members,  having deployed similar solutions for [...]

By |2018-05-03T21:25:02-07:00May 13th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|Comments Off on PWR Launches 10K Reports
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Syndicator Trademarks MLS Brand

Point2 announced the granting of a US Trademark for "MLS Certified™". This comes at a rather interesting time. The Council of MLS is in the midst of doing some branding of its own, but has not announced or launched the program yet. It is on the agenda for the meetings next week in Washington DC. At the last Council of MLS meeting on this topic last year, there were numerous ideas discussed about branding MLS data. Homes.com offered their ideas, Point2 offered theirs, and Trulia offered theirs. They were all very interesting, but none captured the enthusiasm of the CMLS members. [...]

By |2018-05-03T21:25:02-07:00May 11th, 2012|Main category, MLS Insights|Comments Off on Syndicator Trademarks MLS Brand
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RPR “Best Practices” Case Studies – Keys To Adoption

Every MLS and Broker in the country knows how difficult it is to successfully roll out new products to REALTORS®.  There are so many technology options out there and it’s so difficult to get a busy agent’s attention. It’s even more difficult to convince them to try out a new service that may help project a more professional image when they are in the throes of trying to conduct business. WAV Group has watched Realtor Property Resource® (RPR®) with interest as more and more MLSs and Associations have signed up for this service. From its early beginnings, the product has [...]

By |2018-09-10T13:31:01-07:00May 11th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off on RPR “Best Practices” Case Studies – Keys To Adoption
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Onboard Targets ListHub Reports with New Product

In a press release found below, Onboard announced the launch of Listings 360 insight Advisor. This product is a reporting solution like Listhub Reports, and FREE!  However, Listings 360 does not include syndication at this time. The first customer in line to release the product is Chicago multiple listing service provider, Midwest Real Estate Data (MRED). Connecticut MLS (CTMLS) and Metropolitan Regional MLS (MRIS) have also licensed the solution for their subscribers. WAV Group spoke to MRED CEO, Russ Bergeron to understand the strategy behind the launch. Bergeron indicated that MRED likes to offer more than one product option when [...]

By |2018-05-03T21:25:03-07:00May 9th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|3 Comments
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Trulia becomes more Broker-Centric

Brokers have been on a rant for the past few years. Online publishers went too far to compel agent and broker advertising on their sites. They pursued rigorous policies that masked the listing agent and listing broker from the consumer. This had three profound effects and led to several types of actions: Removal: In disgust, some brokers retreated from syndication completely (See Edina Realty, Shorewest REALTORS and others) Enhancements: Some brokers went with the flow and enhanced or featured their listings to take over publisher sites in their area (See Howard Hanna and many others). Data Games: Some brokers gave [...]

By |2018-05-03T21:25:03-07:00May 8th, 2012|Broker-Agent Information, Main category, Marketing|1 Comment
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Move Announces 2x More Revenue than Zillow

Today, there are two front-runners in online property search – Zillow and Move. They are both public companies. Falling in line behind them are two private companies, Homes.com and Trulia. Here is how the revenue stacks up on the public companies. Move, Inc., Operators of Realtor.com who is in partnership with AOL Real Estate and MSN real estate for publishing broker listings reported revenue of $47.7 million today. Move did not report any earnings or losses. Seattle Upstart Zillow has been on a run, increasing traffic to levels comparable with Move and purchasing companies. They reported revenue of $22.8M and [...]

By |2018-05-03T21:25:04-07:00May 4th, 2012|Broker Technology Research, Main category, Marketing, Press Releases|Comments Off on Move Announces 2x More Revenue than Zillow
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CRMLS Partners With Homes.com for Full Offering

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, [...]

By |2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Press Releases, Strategic Planning|Comments Off on CRMLS Partners With Homes.com for Full Offering
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Two Brokers Go YouTube on Syndicaiton

Listing Syndication has become one of the more polarizing business topics in the real estate industry. Everyone seems to have a view, and many groups are trying to figure out how to fix it. There is no doubt that some companies are benefiting from syndication, but most find only little or moderate success. We seem to be hitting an inflection point with syndication where a lot of change is about to happen - slowly I suspect - like all real estate trends. The Council of MLS published two surveys this week - one for consumers and another for professionals. They are [...]

By |2018-05-03T21:25:04-07:00May 3rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Sales Advisory, Strategic Planning, Suveys and Research|4 Comments
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Explaining an MLS App Store

I am not sure if anyone is allowed to use Apple's famous App Store name, but lets suffice it to say that the term App Store is familiar to most - so lets use that anyway. The key components of an App Store are Instant delivery, Platform Specific, eCommerce enabled. This is really important to understand because FBS truly is launching the first real MLS App Store. This is different from the RE Technology Success Store, which we call an App Store, but it is really an eCommerce solution. Let me explain: Instant Installation The key component of [...]

By |2018-05-03T21:25:05-07:00May 1st, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Technology Evaluation|8 Comments
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Top Articles from Last Week on RE Technology

RE Technology is now providing communication support to more than 70 MLSs. The site allows the MLS and Association to deliver engaging technology learning for their members. If you have not considered offering RE Technology in your market, give us a call or lets schedule a meeting at Mid-Year. It is easy to launch and is completely free. If you do not already have an account, we would be happy to create a complimentary account for you. Just email melissa@retechnology.com TOP 5 AGENT & BROKER ARTICLES OF THE WEEK! RE Technology wants to supports our MLS partners by highlighting articles [...]

By |2018-05-03T21:25:05-07:00April 27th, 2012|Broker-Agent Information, Main category, MLS Insights|Comments Off on Top Articles from Last Week on RE Technology
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Listhub launches new dashboard

Years ago, before ListHub, Point2, and Postlets, – if a broker wanted to publish listings to a third party consumer facing website, they would need to hand enter the listing or manufacture a data feed. ListHub was among the pioneering companies that helped brokers solve this problem. Today, in most MLS markets around the nation, ListHub offers a free service to brokers that will send broker listings to hundreds of websites. Today, ListHub released an upgrade to this system that offers more brokers options and flexibly in choosing their publisher partners. For MLSs, ListHub now allows you to share your opinion about each [...]

By |2018-05-03T21:25:05-07:00April 25th, 2012|Broker Technology Research, Main category|2 Comments
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CoreLogic Executive Seain Conover provides insight

WAV Group partner Victor Lund interviewed CoreLogic® executive Seain Conover to learn his view of the MLS software business. Mr. Conover founded, and along with his dedicated partner, built up an MLS software development company called Tarasoft®. Last year, Tarasoft® was acquired by CoreLogic®. MatrixTM, Tarasoft’s flagship MLS platform brand continues to be offered globally. Why did you sell Tarasoft® to CoreLogic®? It is always fun to get the conversation started with a challenging question. If you know Seain, you know that he is a fairly reserved person with a kind heart, great work ethic and a big smile. He [...]

By |2018-05-03T21:25:06-07:00April 24th, 2012|Main category, MLS Insights|Comments Off on CoreLogic Executive Seain Conover provides insight
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