Victor Lund, Author at WAV Group Consulting

REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off

MRIS providing aid to Homeless Shelter

I caught this article this morning on the Property Portal Blog. MRIS provides this inspiration to other MLSs around the nation. If there was ever a cause that the MLS and Associations of REALTORS should support - it has got to be helping the homeless. Print this article and bring it to your next board of directors meeting. Get approval to help out your local homeless shelter. Metropolitan Regional Information Systems (MRIS), one of the largest MLS portals in the US serving the Baltimore-Washington Metropolitan Area including Maryland, Washington DC, Northern Virginia, and parts of West Virginia and Pennsylvania, has announced that it has entered into a title [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 19th, 2012|Main category, MLS Insights|Comments Off

Century 21 touches franchises with 2012 plan

Century 21 is cool. And that is a new thing for a 40-year-old real estate brand. I purchased my primary home from a Century 21 agent because of the agent, not because of the brand. However, in the past few years, Century 21 started looking cool. Being a cynic and a skeptic, I did not really believe that they were cool. Sotheby’s is luxury, Coldwell Banker is business, BH&G is lifestyle, ERA is old school, and Century 21 is Middle America. None of those brands are cool. That changed for me today. WAV Group works with lots of brokers. They [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 12th, 2012|Broker Technology Research, Main category, Marketing|1 Comment

Set your plans now for CMLS

This year, the most exciting and fulfilling conference will again be the CMLS by the Council of MLS. It is a conference like no other, dedicated fully to excellence in providing Multiple Listing Services to real estate professionals. This year, the CMLS conference will be in one of America’s greatest cities – Boston! Our hostess for the event will be Kathy Condon and her team at MLS Property Information Network or MLSPIN. Men have hosted the conference the past couple of years and done a respectable job, but we all know that women rock in organizational skills. Thanks to Kathy, [...]

By Victor Lund|2018-05-03T21:25:07-07:00April 8th, 2012|Main category, MLS Insights|Comments Off

MLS Wins Mobile, or Fails the Agent

If you have been to a real estate conference in the past three years, you may have heard a session about mobile technology. Those strange phones that every person in America carries with them everywhere they go is also a computer. Only a few hundred million people know this secret today. MOBILE IS A CORE MLS SERVICE Sorry for shouting and pardon my sarcasm. Today’s MLS providers are failing to support agents (and consumers) with a mobile solution. This is not an opinion. It is a fact. We have surveyed agents everywhere in America, and at best, MLSs get a [...]

By Victor Lund|2018-05-03T21:25:07-07:00April 6th, 2012|Main category, MLS Insights|1 Comment

Award-winning Joomla web site featured by Apple in the new iPad campaign

As you may know, RE Technology is built on an open source content management solution called Joomla. Joomla competes with WordPress and Drupal in this category. Choosing a platform is never an easy task and I am sure that a debate among strong willed patriots from each of the open source camps would end in a draw. You can pick any one of them and have great success. Today, RE Technology has been averaging about 1.7 Million visits a month and we have not had any down time! That is awesome performance, especially contrasted against this site, which is built [...]

By Victor Lund|2018-05-03T21:25:07-07:00April 3rd, 2012|Main category, Marketing|1 Comment

iPad Listing Presentation Apps are hot for 2012

If you appreciate research, you will enjoy some of these statistics. They point to the prioritization of tools that agents and brokers are seeking to improve the effectiveness of their marketing. The survey conducted by Imprev was presented to agents and brokers attending the Leading Real Estate Companies of the World conference. Keynote: They want iPad Listing Presentation Apps. With Apple selling more than 250,000 iPads a week - it is clearly a game changer that professional real estate agents are adopting. RE/MAX in concert with Imprev is the first company to launch a franchise-wide listing presentation tool for the [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research, Technology Evaluation|Comments Off

Victor Lund to speak at Leading RE Conference Monday

WAV Group partner, Victor Lund has been invited to speak at the Leading Real Estate Companies of the World Conference on Monday, March 26th, 2012 in Orlando, FL. 1 PM EST. Leading RE is one of the best organized and most highly respected group of brokers in the United States. They are comprised of real estate brokerages from across the nation who are independent (not a franchise) and each of them qualified for membership by having the highest market share of any independent brokerage in their region. Today’s real estate brokerage is lifting its head once again from the slumber [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off

Associations and MLSs carefully watch Florida Realtors case

The state REALTOR Association of Florida, Florida REALTORS is among the most successful and innovative Associations in America. Real Estate Industry Solutions, a Florida REALTORS wholly owned for-profit company, has launched two products that are nationally recognized for their outstanding success at improving the effectiveness of REALTORS, TechHelpline and MLSAdvantage. Their formssimplicity product is currently embroiled in litigation it brought against their former vendor, Instanet. Instanet launched a website about the case called Transparency Is Good. It is a painful case. Today, Associations and MLSs around the country are keeping a watchful eye on the REIS case. Litigation in business is part of life, [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 16th, 2012|Main category|Comments Off

LPS automates court cases

I guess that if you are a technology company that has been spending a lot of time in court rooms, you may as well make the best of it, and fix the court system while you are there. Just kidding. In all seriousness, LPS and CoreLogic have largely escaped all damages for thier role in supporting the bad decisions of lenders. That is a good thing. But LPS did just land a huge deal in their courthouse management systems. They were awarded the contract for managing documents on 425,000 court cases that roll through the Palm Beach County Clerk & Comptroller’s office each year. [...]

By Victor Lund|2018-05-03T21:25:09-07:00March 15th, 2012|Main category, MLS Insights, Press Releases|Comments Off

Century 21 takes heat for National Advertising Fund

Century 21 is probably a bit hot under the collar in their corporate offices today. Not only are they in the news for the settlement of a lawsuit involving the alleged mis-handling of the franchise advertising fund, but now many franchises across the country are expecting a check that they may not be eligible to receive. According to a story published in Inman News yesterday, Century 21 Real Estate Corp. settled a class-action lawsuit that the franchisor and its parent company misappropriated franchise feeds paid by brokers. It is a common practice for all franchise organizations to create a pool of advertising [...]

By Victor Lund|2018-05-03T21:25:09-07:00March 14th, 2012|Broker-Agent Information, Main category|Comments Off

Best Days to Reach Agents

There is an old pubic relations myth that indicates that the best day for issuing PR is on Tuesday. This opinion is likely formed from the days when media was printed on paper or broadcast on TV. Tuesday is not the top day anymore. For today’s MLS, Association, or any other company that supports real estate agents, communication is very important. The timing of that communication is also very important. Despite the nay-sayers that preach “REALTORS don’t read,” we have learned that they do. They read a lot. In fact, the problem with communicating to real estate professionals may not be [...]

By Victor Lund|2018-05-03T21:25:10-07:00March 13th, 2012|Main category, Marketing, MLS Insights|Comments Off

About Victor Lund