InstaView 3.0 Introduces First Structured Data to Virtual Tours

Independence, Ohio— January 23, 2017. This week InstaView 3.0, the newest release of Property Panorama’s category-leading virtual tour platform, became the first virtual tour to publish Structured Data. Structured Data allows search engines like Google to render Agent Profiles, Office Profiles, Open Houses, and Property Detail summaries within search results, dramatically improving the search optimization of real estate listings. "Structured Data makes it easier to find and deliver information and is driving more consumer engagement with our new InstaView tours. InstaView tours are already receiving six times more unique visitors than any other listing marketing tool," said Property Panorama CEO [...]

By |2018-05-03T21:22:56-07:00January 24th, 2017|Marketing, Virtual Office Website Series|Comments Off on InstaView 3.0 Introduces First Structured Data to Virtual Tours
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Broker Public Portal Inks Deal to Become Homesnap

●     Homesnap will be a national MLS consumer search portal ●     Portal will adhere to Fair Display Guidelines   ROCKVILLE, MD, January 19, 2017 -- Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a mutual partnership with Homesnap providing technology, brand and operational expertise to the new company, rather than composing a vendor agreement. The National Association of REALTORS modified their model MLS policy [...]

By |2018-05-03T21:22:57-07:00January 19th, 2017|Broker Technology Research, MLS Insights, Press Releases|Comments Off on Broker Public Portal Inks Deal to Become Homesnap
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Looking for a Killer CTO position?

We work with tons of brokerages that say they want to look at their business in completely new ways. Companies that have been in the business for a long time though, cannot fundamentally change their approach for fear of losing agents and decreasing their market share. eXp REALTY is different. This company came out of the gate with a fundamentally different business model and an extremely unique approach to sales coaching, training and management. It is the Agent-Owned Cloud Brokerage®. Technology is absolutely at the center point of what makes eXp unique. Their industry exclusive use of a 3D immersive [...]

By |2018-05-03T21:22:57-07:00January 12th, 2017|Recruiting|Comments Off on Looking for a Killer CTO position?
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Centers of Excellence: CEO Cameron Paine Leads Industry Transformation

Establishing Roots in Real Estate After working as the Director of Marketing & Professional Services at the Naples Board of Realtors in Florida, Paine moved on to the head position at the Bonita Springs-Estero Association, which, at the time, was a small association sandwiched between a megaboard in Fort Myers and another in Naples. As a contiguous market, all three were collaborating on building a jointly-owned and controlled MLS called Sunshine MLS. Uniquely, at the time, the project involved writing and producing MLS software. “It was a very educational experience that really prepared me to understand the critical technology pieces [...]

By |2018-05-03T21:22:57-07:00January 11th, 2017|MLS Insights|Comments Off on Centers of Excellence: CEO Cameron Paine Leads Industry Transformation
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NYC Party Next Week – Hamilton

Every year a bunch of us industry road warriors get together while we are in NYC to have an late night off campus party. This year, we will be meeting up at Tonic West. And as usual, John Heithaus has pulled together some of the best NYC musicians who will be playing a few sets of good old rock and roll along with some features from the hit musical Hamilton. Because it is a private underground event, only a few people have tickets. If you want to come reach out to your friends at one of the following companies: Realtor.com, [...]

By |2018-05-03T21:22:57-07:00January 11th, 2017|Main category|Comments Off on NYC Party Next Week – Hamilton
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RESO Standards Adoption Report

The Real Estate Standards Organization (RESO) has driven the most important data solution for real estate brokers over the past year. With support from the National Association of REALTORS®, all NAR® affiliated MLSs (think association-owned) are required to adopt the RESO standard for MLS data. This change compelled CoreLogic®, the nation’s largest MLS provider to make the changes to the MLS data feeds. Zillow Group also jumped into the mix with the acquisition of Bridge Interactive to complement RETSLY. But firms went further, and it‘s good for brokers. Prior to the NAR mandate to adopt RESO data dictionary, every MLS [...]

By |2018-05-03T21:22:57-07:00January 11th, 2017|Broker-Agent Information, MLS Insights|Comments Off on RESO Standards Adoption Report
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Brokers Need To Fix Their YouTube Channel

WAV Group has studied the effectiveness of video marketing for brokers over number of years. By and large, firms are not seeing the level of engagement on video marketing that justifies the trouble or expense. Having a video on YouTube with 2 or 3 views is not a conveyance of success. The promises of video marketing are pretty significant. By using video, a property is marketed more dynamically than photo and text marketing. Videos are processed by the brain 60,000 times faster than text. Simply stated, it’s a better consumer experience. Prima facie – people enjoy a video television experience [...]

By |2018-05-03T21:22:57-07:00January 11th, 2017|Broker-Agent Information|Comments Off on Brokers Need To Fix Their YouTube Channel
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About MLS Client Portals

This afternoon I was able to enjoy a delightful conversation between two very bright, very experienced real estate CEOs – Greg Robertson of W&R Studios – makers of CloudCMA and CloudStreams, and Michael Wurzer, CEO FBS Data Systems, makers of FlexMLS (America’s second largest MLS vendor). The discussion centered on speed, design, delivery, among other things. It all went down on Twitter. If you love real estate technology - @gregrobertson and @mwurzer are must follows. Bigger Considerations? Stakeholders in the MLS client portal services are a combination of broker interests, agent interests, and by extension a consumer interest. I wonder [...]

By |2018-05-03T21:22:57-07:00January 10th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Twitter for Real Estate|Comments Off on About MLS Client Portals
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2017 Inman Influencers List, SP200 Honors WAV Group Clients and Leaders

The impact of the annual reveal of both the Inman Influencer List and the Swanepoel Power 200 is like a social media cannon shot: you can hear the buzz everywhere. The fact that this year, these leadership lists were released nearly simultaneously makes the buzz near deafening. The rush you get seeing your name on either – and in some cases, both – of these prestigious lists never gets old. And nor does the surprise of discovering those who are “missing” – exceptionally worthy influencers and incredibly powerful leaders who didn’t make either list. For many, it must be a [...]

By |2018-05-03T21:22:57-07:00January 6th, 2017|Main category, Suveys and Research|Comments Off on 2017 Inman Influencers List, SP200 Honors WAV Group Clients and Leaders
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Should Brokers Do REALTOR Background Checks

Too often, brokers and managers get caught up in recruiting goals that they skip some basic best practices – Background Checks, Customer Satisfaction Checks, etc. Perhaps agents should be checking out the backgrounds of their broker too. Before the New Year, Todd Kohlhepp, a real estate broker was linked to 7 murders and a kidnapping. Todd was the broker in charge of TKA Real Estate. Inman news reported that the guy had spent 14 years in jail for kidnapping a 14-year-old girl. Of course – his agent ratings on popular listing syndication websites gave glowing reviews. (The agent has been [...]

By |2018-05-03T21:22:58-07:00January 4th, 2017|Broker Technology Research, Main category|Comments Off on Should Brokers Do REALTOR Background Checks
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How Will You Expand in 2017?

Businesses have a simple strategy – MORE! If you are brokerage, you want more revenue. To get more revenue you need more transactions. If you want more transactions, you need more productivity per agent, or more agents. If you are an MLS or a technology company, you want more subscribers. More, More, More. The problem with more is that it typically does not involve listening to your current customers. In real estate, that means listening to customers. WAV Group is always astounded at the lack of focus groups and customer surveys in our industry. To our knowledge, we are the [...]

By |2018-05-03T21:22:59-07:00January 3rd, 2017|Main category|Comments Off on How Will You Expand in 2017?
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Companies Are Not Designed to Merge

WAV Group has participated and observed the mass amounts of merger activity that has hit a high pitch in 2016. It is happening at all levels of our industry – agents merging into teams, brokers merging into mega brokers, Association of REALTORS® mergers, and MLS mergers. Based upon our work schedule for Q1 of 2017, this trend does not seem to have any ebb in sight. WAV Group will facilitate more M&A activity in Q1 than any other quarter in our firm’s history. Company founders and Boards of Directors are often not open-minded about mergers. The first reaction to a [...]

By |2018-05-03T21:22:59-07:00January 3rd, 2017|Main category|Comments Off on Companies Are Not Designed to Merge
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