Protect Your Content Now

My 13-year-old daughter provided me with a raw lesson in digital rights management yesterday. It is a pretty simple lesson really – do not let others build their business using your content, at your expense. Background Like every 13 year old, Social Media is a thing. 13 is the minimum age to open an account on Facebook, Twitter, Instagram, Pinterest, Tumblr, Kik, and SnapChat. You need to be 18 for YouTube, but a 13-year-old can sign up with a parent’s permission. For those of you who know me well, you know that my daughter already has a social media following [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Main category, Our Services, Strategic Planning, Twitter for Real Estate|Comments Off on Protect Your Content Now
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Reducing Agent Attrition – Marketing to your Agents

Brokers across America do a great job of promoting their listings to potential home buyers and sellers with attractive flyers, online promotions, open houses, and effective website promotion, not to mention MLS promotion. Most brokers have a well-oiled system for building attractive marketing materials to sell their listings quickly. In my view, there’s a hole in the focus of marketing departments. Very few of the brokerages that we work focus on promoting their OWN brand and service offerings to their OWN agents. Brokers like to complain about the lack of adoption of tools and technologies. They wistfully talk about the [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker-Agent Information, Marketing|Comments Off on Reducing Agent Attrition – Marketing to your Agents
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I Didn’t Hire FOUR Listing Agents!

There’s nothing like becoming an ACTUAL customer of a product to give you a different perspective. I have looked at Zillow and other third party sites a gazillion times in my career as a consultant, but it took actually selling a home to really open my eyes. We held onto our home in Buffalo, New York for a long time after moving to California. This year we finally decided to sell it. Once the home was live on third party sites, I became very interested in the agents who were featured on the property. I called each one to experience [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker-Agent Information|Comments Off on I Didn’t Hire FOUR Listing Agents!
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IRES® MLS Passes Zillow® In Consumer Engagement

The Internet is the largest free market economy in the world. According to Siri™, 2.954 Billion people use the Internet every month. In the real estate industry, more consumers go to Zillow® than any other single real estate website. But that is changing. Some MLSs like IRES are actually drawing more consumer engagement in their local market and it is making a significant difference to MLS participants. MLSs measure listing engagement with their websites and syndication websites using services like ListHub™ and ListTrac™. These companies either get traffic statistics directly from publishers (like Zillow) or put tracking software on websites that [...]

By |2018-05-03T21:23:21-07:00March 7th, 2016|Broker Technology Research, MLS Insights, Press Releases|Comments Off on IRES® MLS Passes Zillow® In Consumer Engagement
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When Regional MLSs Go Bad

There are unfortunate consequences that face brokerages and agents when the relationships between Association shareholders in a regional MLS go bad. They get caught in the crosshairs as the Association shareholders wage war with each other. In many regional MLSs, the governance, vendor agreements, and data rights were not spelled out well enough to enable the regional break up. As a result, the regional MLS becomes a toxic battle of in fighting between Association shareholders that cripples the MLS from functioning. Governance Writing good governance agreements for the regional corporation is very difficult. The best approach is to craft governance [...]

By |2018-05-03T21:23:21-07:00March 4th, 2016|MLS Insights|Comments Off on When Regional MLSs Go Bad
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Florida Realtors® Tech Helpline Records 20% Growth in 50 Days

It's one thing for a new tech Startup to grow rapidly, and quite another for a tech service that has been around for 15 years to grow 20 percent in just 50 days. But that's exactly the incredible accomplishment that Florida Realtors® has registered: 9 new state and local associations and nearly 90,000 new members in 50 days. Tricia Stamper, who manages Form Simplicity and Tech Helpline, and her team at Florida Realtors have done just that. They're also growing Form Simplicity, their transaction management software firm by targeting Real Estate Brokerages with a highly affordable "white label" service so brokers can [...]

By |2018-05-03T21:23:22-07:00March 2nd, 2016|Broker-Agent Information, Main category, Press Releases|Comments Off on Florida Realtors® Tech Helpline Records 20% Growth in 50 Days
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Graceful Vendor Termination

System conversions are very difficult in real estate. If there is one eternal truth, agents will absolutely resist change no matter what. Even with MLS system conversions where the death of the application, vital to their business, is eminent; they hang on during the parallel period until the very end. Then there is a flood of complaints about failure to notify them or train them. It’s a way of life that extends beyond the MLS system to the brokerage system. More and more, brokers are providing end-to-end business systems to their agents. Over years, the company trains and supports the [...]

By |2018-05-03T21:23:22-07:00February 29th, 2016|Main category|Comments Off on Graceful Vendor Termination
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Navigating the WAVes of Change in the Real Estate Industry

Back by popular demand!  WAV Group is excited to announce the 2016 WAVes of Change Educational Series.  The first of our four quarterly Webinar Events will be held on Thursday, March 24th. Each webinar follows a large industry conference such as NAR Midyear, CMLS and NAR Annual and is designed to empower Association, MLS and Broker professionals across North America to make well-informed decisions that help propel their organizations forward.  The series is intended to keep your team well-informed, without having to attend multiple events throughout the country. A great strategy to save money while navigating industry changes as well as [...]

By |2018-05-03T21:23:22-07:00February 26th, 2016|Main category|Comments Off on Navigating the WAVes of Change in the Real Estate Industry
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HomeSpotter Revolutionizes MLS Mobile Access

If you have a newer iPhone, you have embraced fingerprint access. You put your finger on the home button which reads your print and opens your phone—or your bank account, or any other app that leverages fingerprint access versus password access. Depending on your MLS, typing in your username and password multiple times a day can be painful, especially on a mobile device. With HomeSpotter, it is just a touch away. HomeSpotter is a mobile MLS application. It provides the benefits of accessing the MLS through a mobile app rather than mobile web. An app provides formatting benefits that mobile [...]

By |2018-05-03T21:23:22-07:00February 24th, 2016|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|2 Comments
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LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach this week is home to LeadingRE. It's happening during what I like to think of as the real estate brokerage convention season. Keller Williams had its Family Reunion last week and RE/MAX R4 follows in Las Vegas, Feb. 29-March 3. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward [...]

By |2018-05-03T21:23:22-07:00February 24th, 2016|Main category|Comments Off on LeadingRE, Miami Beach and Marketing Automation
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Sandicor Chooses CRS Data as their MLS Tax Software Provider

For those who are in the know in the MLS space, you are aware that Sandicor has always been one of the MLSs to watch. Led by Ray Ewing, President and CEO, they are early adopters of exciting new technologies often setting the pace for other MLSs around the country.  Sandicor follows their own path choosing the tools they believe are going to be the best for their members. Today’s announcement that Sandicor has selected CRS Data’s MLS Tax Suite is no exception. When I saw the overhauled interface for the CRS Data system about a year ago, I was blown away.  [...]

By |2018-05-03T21:23:22-07:00February 23rd, 2016|Main category, Our Services, Press Releases|Comments Off on Sandicor Chooses CRS Data as their MLS Tax Software Provider
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Is Growth Possible For You in 2016?

Economists are expecting 5% growth in 2016. Yet many of our clients are setting expectations above 25%. Goal setting is more than just putting numbers on a page and slapping your business in the rear, yelling “go get ‘em” while you stand there in the dust with your hands on your hips hoping for the best. Goal setting is about getting on the horse and leading the charge.   Before you get on that horse, you had better know where you plan to go. In business school, they call this discovery. It is a process for understanding the possibilities for [...]

By |2018-05-03T21:23:22-07:00February 23rd, 2016|Main category|Comments Off on Is Growth Possible For You in 2016?
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