LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach this week is home to LeadingRE. It's happening during what I like to think of as the real estate brokerage convention season. Keller Williams had its Family Reunion last week and RE/MAX R4 follows in Las Vegas, Feb. 29-March 3. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward [...]

By |2018-05-03T21:23:22-07:00February 24th, 2016|Main category|Comments Off on LeadingRE, Miami Beach and Marketing Automation
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Sandicor Chooses CRS Data as their MLS Tax Software Provider

For those who are in the know in the MLS space, you are aware that Sandicor has always been one of the MLSs to watch. Led by Ray Ewing, President and CEO, they are early adopters of exciting new technologies often setting the pace for other MLSs around the country.  Sandicor follows their own path choosing the tools they believe are going to be the best for their members. Today’s announcement that Sandicor has selected CRS Data’s MLS Tax Suite is no exception. When I saw the overhauled interface for the CRS Data system about a year ago, I was blown away.  [...]

By |2018-05-03T21:23:22-07:00February 23rd, 2016|Main category, Our Services, Press Releases|Comments Off on Sandicor Chooses CRS Data as their MLS Tax Software Provider
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Is Growth Possible For You in 2016?

Economists are expecting 5% growth in 2016. Yet many of our clients are setting expectations above 25%. Goal setting is more than just putting numbers on a page and slapping your business in the rear, yelling “go get ‘em” while you stand there in the dust with your hands on your hips hoping for the best. Goal setting is about getting on the horse and leading the charge.   Before you get on that horse, you had better know where you plan to go. In business school, they call this discovery. It is a process for understanding the possibilities for [...]

By |2018-05-03T21:23:22-07:00February 23rd, 2016|Main category|Comments Off on Is Growth Possible For You in 2016?
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Three Drivers of Economic Growth

Sometimes, business owners fail to understand or focus on the basic elements of growing a business. As a consulting firm, we have a distance from the business that allows us to see things that business operators often miss. The funny thing is that we miss them in our own business. I remember talking to my Uncle Albert about this as a kid. He owned a house painting business that was very successful. It afforded him the opportunity to live on Plain Street in Historic Lewiston, NY. It is a charming street of grand, three-story homes with pillared center entrances. Because [...]

By |2018-05-03T21:23:22-07:00February 22nd, 2016|Broker-Agent Information, Clients, Marketing, Strategic Planning|Comments Off on Three Drivers of Economic Growth
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Why Agents Should Never Use Personal eMail

I saw a news article recently about why real estate agents should use their personal email addresses. The article talked about the 10,000 selfish reasons why it benefits the Realtor®. It was a grand display of the underbelly of self-centered real estate professionals. I am here to tell you that using a personal email for real estate business is STUPID and perhaps illegal. The communications between a real estate agent and a consumer are subject to the real estate laws in your state. They are communications that happen under the supervision of the agent’s real estate broker. They are covered [...]

By |2018-05-03T21:23:23-07:00February 19th, 2016|Broker-Agent Information, Main category|1 Comment
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Fox and Roach Broker Site Sets Bar Above Portals

Love them or hate them, property search sites like Zillow® have set the bar very high in terms of the information that is made available to the consumer. I choose Zillow because they have hung their hat on an Automated Valuation Model (AVM) that they call the Zestimate. Real Estate brokers have built their websites off of IDX data. That started to change with the launch of ZipRealty and Redfin, which display web pages for every parcel in America. In this way, they are like the portals. Recently, websites like Howard Hanna have begun to do the same. Joining them is Berkshire [...]

By |2018-05-03T21:23:23-07:00February 18th, 2016|Main category|Comments Off on Fox and Roach Broker Site Sets Bar Above Portals
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Be a Part of the Change!

WAV Group is a part of strategic plans very often for some of the largest MLSs and Associations in our industry. When conducting strategic plans we hear from brokers and board members that their organization is out of touch with today’s reality. So how do you get your board in touch? You can pay thousands of dollars for several of your board members to attend industry events. Many of these events can be very valuable for the content that is presented, the networking, and peer-to-peer learning. The CMLS conference and the AEI conference are two great opportunities for MLSs and Associations to get in [...]

By |2018-05-03T21:23:23-07:00February 18th, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services, Strategic Planning|Comments Off on Be a Part of the Change!
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Union Fees and the National Association of Realtors

There is a lot more at stake at the voting polls this year than who will govern our nation. The President will appoint and the Senate will confirm the replacement of the Supreme Court Justice Scalia. Moreover, Justice Ruth Bader Ginsburg is now 82 and is also quite frail. The candidates will be evaluated by the Department of Justice and they will appear before hearings of the Senate Judiciary Committee. Teachers Union case One of the cases that may be material to real estate is the case of the Teachers Union. In the LA School district, they charge teachers $685 [...]

By |2018-05-03T21:23:23-07:00February 16th, 2016|Main category|4 Comments
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Brokerage Reputation Management Starts With Loving Yourself

Real estate brokers have a difficult time battling the challenges with reputation management. Brokers hire agents. Agents deliver services to the consumer. The consumer judges the brokerage on the service level of its agents. Brokers try to hire well to preserve their reputation. Around and around it goes. Many brokers to do not track their reputation as a Key Performance Indicator (KPI). They track unit volume, agent count, broker dollar, and so many other things. Only a few firms use services like Quality Service Certified or Real Satisfied or Testimonial Tree to measure satisfaction. Those brokerages who are following best [...]

By |2018-05-03T21:23:23-07:00February 15th, 2016|Main category|Comments Off on Brokerage Reputation Management Starts With Loving Yourself
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California Regionals Breaking Ranks

February is the month of love, but in the case of California Regional MLSs, it may be the month of divorce. There are regional MLSs in California that are in the midst of breaking up. On the surface, this looks like an asymmetrical strategy relative to the regionalization monster that is devouring MLSs across the nation. Perhaps below the surface, collapsing an existing regional may be the first step to creating a New World Order. When most regional MLSs were created, Associations of REALTORS® funded the companies. They are for-profit companies on paper, but typically build reserves then run the [...]

By |2018-05-03T21:23:23-07:00February 10th, 2016|Main category|Comments Off on California Regionals Breaking Ranks
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iPad Listing Presentations and Relationships

WAV Group has been working with many companies on listing presentations. They are the Barnum & Bailey Circus of selling real estate. You know the drill, in this ring we have the home tour, in this ring we have comps, and in this ring we have why you should pick me. iPads deliver listing presentations with much higher impact than paper. It’s a great listing tool. There are a few tools that make the iPad sing that I really like. I think that Paperless Agent has put together a great series of education and applications that make the iPad a [...]

By |2018-05-03T21:23:23-07:00February 8th, 2016|Main category|Comments Off on iPad Listing Presentations and Relationships
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Realtor.com Seeks to Win the Super Bowl

Last January, I visited Mr. Robert Thomson at the News Corp offices in Manhattan to discuss his plans for the Realtor.com. Joining the meeting were two senior leaders of News Corp: his chief of staff and his chief of sales. They laid out their targets for their new company. What follows is our report card for them. Clear Vision #1: News Corp will leverage its media assets including Dow Jones, The Wall Street Journal, Barron’s, MarketWatch, the New York Post, HarperCollins Publishers, and The Sun to drive consumers to Realtor.com. Successful Result: Thomson reports that Realtor.com average monthly unique users [...]

By |2018-05-03T21:23:23-07:00February 5th, 2016|Main category|Comments Off on Realtor.com Seeks to Win the Super Bowl
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