NAR says REALTORS® do 179 different tasks – AI says it can do 110 of them

What if you could harness dozens of hours each month without cutting a single corner in your client service? For real estate professionals, this is fast becoming a new reality as AI transforms the way agents manage their daily workflow. It all starts with one surprising number: 179. AI versus the checklist: What can be automated today NAR’s widely circulated list of 179 tasks that a REALTOR® may perform during a transaction is a powerful reminder of how comprehensive – and often irreplaceable – an agent’s role really is. But when you look at this list through the lens of [...]

By |2025-08-07T08:40:35-07:00August 7th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on NAR says REALTORS® do 179 different tasks – AI says it can do 110 of them

Real estate is suffering from AI misinformation

History repeated itself at Inman Connect San Diego this week. Once again, after sitting through AI session after AI session on the first day, I was struck by how much confusion still exists in the real estate industry. As I experienced in early June after attending NAR Midyear, the AI "experts" on stage gave incomplete, misleading, or simply wrong information. One example just floored me. During an AI panel, a presenter proclaimed that Gemini Pro was better than ChatGPT. In what way? For content creation, hardly. Learning about your voice? No way. For daily use? Are you kidding me? And there [...]

MLS MCP servers are here – see the one David Gumpper built for real estate AI

Ira didn’t mince words. MLSs are at a turning point. “If they don’t provide MCP servers to their participants, brokers and vendors will build their own. And those systems will bypass the MLS entirely.”

By |2025-08-05T07:19:50-07:00July 31st, 2025|Artificial Intelligence, MLS, Real Estate Technology|Comments Off on MLS MCP servers are here – see the one David Gumpper built for real estate AI

AI isn’t your brokerage strategy—it’s your strategic advantage

The fundamentals of brokerage strategy haven't changed, but AI now equips brokers with superpowers—dramatically enhancing efficiency and empowering agents to excel.

By |2025-08-06T11:20:08-07:00July 23rd, 2025|Artificial Intelligence, MLS Insights, Our Services|Comments Off on AI isn’t your brokerage strategy—it’s your strategic advantage

Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working

This isn’t about chasing shiny tech. It’s about profitability, process, and positioning.

By |2025-08-26T05:05:50-07:00July 14th, 2025|Artificial Intelligence, Broker Technology Research, Business Intelligence|Comments Off on Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working

AI Is Rewriting the Rules of Brokerage. Are You Playing in the Right Tier?

If you’re a broker trying to figure out how to actually use AI in a secure, scalable, and business-savvy way, we just published a free whitepaper that cuts through the hype.

By |2025-07-09T15:39:04-07:00July 9th, 2025|Artificial Intelligence, Whitepaper|Comments Off on AI Is Rewriting the Rules of Brokerage. Are You Playing in the Right Tier?

Brokers are building AI machines. Agents are still buying apps.

Imagine an AI that understands not just language but the structure of real estate transactions, compliance rules, timelines, and customer journeys.

By |2025-07-10T06:13:18-07:00July 8th, 2025|Artificial Intelligence, Broker Information, Fluente|Comments Off on Brokers are building AI machines. Agents are still buying apps.

The AI moment gets real: Digging into AI this September

It’s not hype. It’s reality. And WAV Group’s own Kevin Hawkins, a leading real estate AI voice, will be at the helm to lead that conversation.

By |2025-06-26T16:00:05-07:00June 30th, 2025|Artificial Intelligence, Conferences|Comments Off on The AI moment gets real: Digging into AI this September

Real Estate + Mortgage Integration: Why Fluente Is the Missing Link in AI-Driven Cross-Selling

AI will not transform real estate and mortgage independently. It will transform them together—if they share the same data environment.

By |2025-06-26T17:10:29-07:00June 27th, 2025|Artificial Intelligence, Fluente, Mortgage|Comments Off on Real Estate + Mortgage Integration: Why Fluente Is the Missing Link in AI-Driven Cross-Selling

Brokers, stop selling tech puffery. Start delivering real performance.

The best brokers aren’t selling software. They’re selling simplicity. They remove friction. They make technology usable. And they’re the first call when an agent wants to get better.

By |2025-06-25T15:36:58-07:00June 25th, 2025|Artificial Intelligence, Broker Information, Broker Technology Research, WAV Group Research|Comments Off on Brokers, stop selling tech puffery. Start delivering real performance.

NAR Midyear: Political advocacy using AI on your smartphone?

  At this year’s NAR Legislative Meetings, well-known REALTOR®, educator, and author Marki Lemons Ryhal offered a new way to use artificial intelligence as a political advocacy engine. She reframed this unconventional use of AI by giving practical examples for brokers, agents, and association staff to engage with AI in scaling their influence. If you’ve been thinking of AI strictly as a marketing or productivity tool, here’s another reason to think outside the standard AI box. Use your content to drive engagement One strategy is deceptively simple: combine a strong call-to-action with your tone and let AI scale it. She [...]

By |2025-06-02T09:35:53-07:00June 2nd, 2025|Artificial Intelligence, NAR, News|1 Comment

AI is becoming the Rosetta Stone for real estate data and value insights

As a data junkie, I've often wondered why, in a data-rich industry like real estate, do so many decisions still rely on incomplete or inconsistent information? The answer lies not in a lack of data but in our inability to apply the resources necessary to see what the data shows. That’s where artificial intelligence is beginning to usher in a new era of insight. AI’s most transformative role in our industry may not be content creation, automation, or even marketing. It’s interpretation. It’s AI’s ability to extract, clarify, and illuminate the hidden signals in data that the human eye either [...]

By |2025-05-23T12:10:53-07:00May 26th, 2025|Artificial Intelligence, Real Estate Technology|Comments Off on AI is becoming the Rosetta Stone for real estate data and value insights