If You Do Not Control Your Data, No Broker or MLS Will Have a Chance to Win With AI
The lesson is not about better AI. It is about building the conditions that allow AI to matter.
The lesson is not about better AI. It is about building the conditions that allow AI to matter.
For brokers and MLS CEOs, AI is no longer a novelty. It is infrastructure. And like all infrastructure, it works best when it is shared, intentional, and designed for the people who rely on it every day.
Without modernized data architecture, real estate companies will remain stuck automating tasks instead of transforming outcomes. This will challenge small organizations to remain relevant as large companies with dedicated budgets pull ahead.
AI costs are invisible to consumers but critical at scale. Smart routing across models protects margins and ensures sustainable, high-performance AI operations for MLSs and brokerages.
The Seven Gables AI story is not about chasing innovation for its own sake. It is about operational leverage. Most importantly, treat AI as infrastructure you own, not a subscription you rent.
AI enables the MLS to move beyond being just a data source to become an intelligent system that improves the work of real estate professionals.
The next decade will determine whether MLSs remain the backbone of cooperation, or evolve into data providers to platforms that make their own rules.
A conversation with ICE's Lucie Fortier and Jeff Fullbright reveals how AI is reshaping MLS platforms and what it means for data governance, agent adoption, and competitive positioning.
For international markets, it is not a distant opportunity, it is a new front already opening through the gateways built by globally minded MLSs.
Every wave of technology gives us a chance to rethink how we work. MCP is that wave.
NAR’s policy statement offers caution but avoids clarity. Until the association clearly defines what control means in the age of AI, it risks losing both the tree and the forest.
CoreHome doesn’t try to replace the agent. It amplifies them with better timing, better visibility, and tools that work with the way they already operate.