Brokers are so far behind the portals
Portals have already built that future. Brokers can too, if they’re willing to rethink what “relationship management” really means in a data-driven world.
MIBOR and Lundy Break New Ground with RealAPI Integration
This announcement is about reclaiming control over the data infrastructure that underpins the real estate industry. RealAPI represents digital sovereignty, a future where MLSs and brokers control how their data is accessed, who uses it, and what value is returned.
The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.
LeadingRE brings AccountTECH into its Solutions Group
With the addition of AccountTECH, LeadingRE firms gain access to a solution that simplifies complexity while opening the door for advanced analytics and AI integrations.
How MLSs Can Deepen Broker Partnerships with Broker-Branded Dashboards
The relationship between brokers and their MLSs has evolved—and so have broker expectations. According to the WAV Group Brokerage Utilization and Access Study Part 2, brokers are no longer just looking to the MLS for listing access. They’re looking for help simplifying the overwhelming tech environment agents operate in every day.
One Brokerage, Ten MLSs, Why not a Multi-MLS centralized Dashboard?
Brokers operating in multiple MLS have an avalanche of complications they have to deal with - Slight market by market variances in Rules and Regs, redundant fees, patchwork quilt of data, Duplicate/triplicate data entry, and market specific tech tools. Operating in multiple MLS increases the complexity of running a brokerage and can take a bit out of the already razor thin broker margins.
Boost Agent Performance with a Dashboard That Enables Regular Sales Coaching
Expanding opportunities for regular sales coaching is one of the most overlooked opportunities in a brokerage today. The WAV Group Broker Technology Utilization and Access Study Part II uncovered that brokers want more than just tools for their agents. They want systems that help their managers coach, motivate, and support agent performance. And right now, they don’t feel they have what they need.
Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working
This isn’t about chasing shiny tech. It’s about profitability, process, and positioning.
The MLS Mission Drift: Why Brokerages Are Calling for a Return to Core Functions
When neutral facilitators become competitive threats, cooperation inevitably gives way to conflict.
One Login, One Place — Why a Centralized Dashboard is the Key to Agent Tech Engagement
If you’ve ever wondered why agents aren’t using the tech tools you’ve worked hard to provide, the answer might be simpler than you think. According to the recent WAV Group Broker Technology Utilization and Access Study Part II, brokers are frustrated by low engagement with their technology platforms. And the reason? Agents are overwhelmed by how hard it is to even find the tools, let alone use them consistently.
What Does It Really Take for a Broker Website to Compete with the Portals? Share Your Perspective
Competing with national portals like Zillow, Realtor.com, and Homes.com is nearly impossible for brokerages. These platforms pour millions into advertising, dominate search engine rankings, and offer engage consumer-test functionality across every market in the country. So where does that leave local and regional brokerages trying to create a website that can compete for attention for real estate consumers? We want to hear from you in the WAV Group Broker Survey.
Are Brokerage Websites More Effective for Franchises or Independents?
As a franchise or independent broker WAV Group would like to get your perspective on these important questions: Do websites still work as a core tool for your brokerage? If so, why. If not, why not?