MLS Insights Archives

Why Brokers Get Upset With Their MLS

Some of our time at WAV Group involves supporting brokers and their technology vendors at problem solving. Yesterday we encountered an issue with the data feed to a vendor. The vendor claimed that everything was working. The broker knew this was not the case. So we got on a call and did a screen share to match the listings in their system to the listings in the MLS. The marketing staff member for the broker is not a savvy expert of using the MLS. But the broker does pay associate fees every month so she has access and she goes [...]

By Victor Lund|2018-05-03T21:24:18-07:00January 22nd, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|1 Comment

Agent Responsiveness Study Reveals Critical Flaws in Real Estate Lead Response

A new whitepaper reveals that failure to respond to leads in a timely manner is a major problem for many real estate professionals. The whitepaper is the result of the collaboration between partners at leading consulting firm WAV Group and Weichert Lead Network, the Internet lead generation arm of Weichert, Realtors. What they uncovered was remarkable and could help real estate professionals achieve new levels of service and prosperity. Download the complete report here. In the whitepaper, WAV Group details lead responsiveness results from a sample of 384 different brokers across 11 states. Researchers posed as consumers and inquired about [...]

By Victor Lund|2025-03-04T13:42:57-08:00January 13th, 2014|Broker Technology Research, Main category, MLS Insights, Our Services, Reports|9 Comments

Your MLS Technology Business Rules – Bet You Don’t Know Them!

I have worked with hundreds of MLSs around the world and been personally involved in over 100 installations and/or conversions and one thing I have discovered over the years is a little-known fact. MLSs don’t know the business rules that are built into their MLS systems to control their data, member access and overall permissions and MLS vendors have never created a way for you to see them! When you consider the complexity of our MLS systems today this is both understandable on one level and really inexcusable on another. Unfortunately, this lack of knowledge usually comes to light when [...]

By THE WAV GROUP|2018-05-03T21:24:19-07:00January 12th, 2014|Main category, MLS Insights, Our Company, Our Services, Strategic Planning|Comments Off

Swanepoel Publishes Power 200 List of RE Executives

Stefan Swanepoel is best known for his engaging conference lectures and the running line of Swanepoel Trends Reports that has published since 2006. This year, Swanepoel partnered with Rob Hahn, Chris Nichols, Kelly Mitchell, Michael McClure, Susan Browne, Michael Krisa, and Shannon Musgrove to produce a new publication called the Swanepoel Power 200, The most Powerful People In Residential Real Estate in 2013. These types of lists were made famous by Forbes Magazine, the publisher who releases 52 Top lists a year, including Rich Lists, Top Companies, People, Investing, Places, Sports, Technology, and Education. I spoke with Swanepoel for a [...]

By Victor Lund|2018-08-20T06:12:08-07:00January 9th, 2014|Main category, MLS Insights, Press Releases|Comments Off

MRIS Tackles Coming Soon Listings

MRIS is among the few multiple listing services in the country that manage their own listing input system. Keystone, developed, owned and operated by MRIS, gives MRIS the ability to respond directly to subscriber needs for innovative listing management tools. Often, third party vendors have a difficult time responding to local market needs, in particular when it comes to listing input solutions. Based on market research, MRIS has been, and continues to, progressively update and enhance Keystone using a phased approach. Keystone provides an easy to use intuitive user experience to input and maintain listing data and facilitates the easy [...]

By Victor Lund|2018-05-03T21:24:19-07:00January 6th, 2014|Broker Technology Research, Main category, MLS Insights|Comments Off

NAR REach Program Accepting New Applicants

Here is a note from Constance Freedman, Managing Director of NAR's venture capital arm, Second Century Ventures. If you have a business that would benefit from NAR support, be sure to submit your application. It is an online process at www.narreach.com On 01/06/14 12:42 PM, Constance Freedman wrote: -------------------- Friends, Applications for NAR’s 2014 REach™ class are now open - please help us spread the word! REach™ is a strategic accelerator launched last year in conjunction with the National Association of Realtors® to help great technology companies gain access to the $1 trillion real estate industry. The opportunity for companies to [...]

By Victor Lund|2018-05-03T21:24:20-07:00January 6th, 2014|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off

Brokers Should Audit Their MLS

2014 may well be the year of the broker, or as they are referred to in MLS speak, the year of the Participant. If your MLS has adopted the National Association of REALTORS® template for MLS Rules and Regulations, you will find that brokers are Participants and agents are Subscribers. As a Participant in the MLS, brokers accept full responsibility to adhere to MLS rules and regulations. The MLS does a pretty good job of enforcing those rules. But who among you is making sure that the MLS is not running afoul? WAV Group MLS clients are traditionally the largest [...]

By Victor Lund|2018-05-03T21:24:20-07:00December 30th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning, Technology Evaluation|Comments Off

Will 2014 Be a Break Out Year

For the last half of a decade, the real estate industry has taken blow after blow. Through grace, we have recovered as an industry and that has a profound impact on homeowners and REALTORS® alike. The number of families losing their home to foreclosure has reset to reasonable levels. WAV Group facilitated nearly two-dozen strategic plans for some of our industry’s most significant market makers. In many cases, boards of directors are thinking pretty big. They are taking on difficult policy issues including syndication, data licensing, and data management. If these organizations accomplish half of what they have set as [...]

By Victor Lund|2018-05-03T21:24:20-07:00December 23rd, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|Comments Off

Broker Intellectual Property At Risk

Many real estate brokers are being asked to sign new MLS Participant Agreements. The cause for a new agreement is based upon the MLSs efforts to support real estate brokers to protect their intellectual property. This is a very important initiative that every broker should take very seriously. Every broker should also consult with their attorney to discuss ramifications and meet with the MLS in a forum to discuss the best path. There are a couple cases before state supreme courts (MD and MN) that are ruling on the ability for the MLS to defend the intellectual property rights when [...]

By Victor Lund|2018-05-03T21:24:20-07:00December 20th, 2013|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off

Build Broker Support of your MLS Consumer Website with this FREE tool!

Build Broker Support of your MLS Consumer Website with this FREE tool! MLS Consumer Facing websites collectively deliver millions of leads and thousands of inquiries for their subscribers every year. In every market that I have evaluated the MLS delivers 2 to 3 times the number of inquiries that any other leading third party site does including Zillow and Trulia. Sadly, most brokers and agents are not aware of this amazing value they receive from their MLSs. I solidly believe that if MLSs did a better job of communicating the amazing marketing value of these sites, brokers of all sizes [...]

By Marilyn Wilson|2018-05-03T21:24:21-07:00December 19th, 2013|Broker Technology Research, MLS Insights, Technology Evaluation|Comments Off

How Great Companies React To Feedback

AgentMatch from realtor.com was a solution that was tested in two real estate markets – Boulder, CO and Las Vegas, TX. The pilot program was developed as a service to connect consumers with agents based on performance, interests and recommendation data. Putting aside the debate about the strengths or weaknesses of this form of rating an agent, there is plenty to learn from how it was rolled out, how feedback was generated, and how the company reacted to the feedback. Pre-roll Out Decisions With any new service, the first question should be opt-in or opt-out. WAV Group has always recommended [...]

By Victor Lund|2018-05-03T21:24:22-07:00December 13th, 2013|Broker-Agent Information, Main category, MLS Insights|Comments Off