MLS Insights Archives

Non Dues Revenue for MLS

WAV Group Webinar Feb 15th at 10:00am PST This WAV Group webinar will focus on a panel discussion about the topic of non-dues revenue. Numerous MLSs around the country have launched or are in the process of launching these programs to provide lower cost business solutions to MLS subscribers. According to the recent CMLS survey - 54% of today's MLSs offer some form of non-dues revenue. "These companies are pushing the boundaries of their non-dues revenue programs," says Marilyn Wilson, WAV Group Partner. Topic: Why MLSs pursue non-dues revenue Different options for generating non-dues revenue How it is positioned to their [...]

By Victor Lund|2018-05-03T21:25:16-07:00February 6th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|1 Comment

LPS sells tax solutions to Lereta

LPS saw the spin off of their Agent-Broker products division in a management led buy out last September. The new company formed is called Real Estate Digital. Today, it was announced that the LPS Tax company was sold to Lereta. This company has nothing to do with the data that is licensed to RPR or MLSs. This is a tax services company totally separate from the Applied Analytics Data Solutions company that licenses public records and serves MLS. These are interesting times. We will keep you posted on what we hear. […]

By Victor Lund|2018-05-03T21:25:16-07:00February 1st, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|1 Comment

Balancing exchange rates in listing syndication

Online listing syndication presents complex strategic challenges to real estate brokerage in America today. The structure of economic trade between real estate brokers and publishers has many variables that are often misunderstood and often hard to measure. At the heart of the conversation is an unresolved understanding of the exchange rate in listing syndication. Even people with business analyst certification may be baffled. Do brokers subsidize the success of publishers by providing listings? Do publishers subsidize brokerages by providing willing homebuyers? Some of the policies by publishers to create revenue have been deemed to be very damaging by some real [...]

By Victor Lund|2018-05-03T21:25:16-07:00January 29th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|6 Comments

ARMLS launches Rent Check with Heat Maps

ARMLS is the Arizona Regional Multiple Listing Service. Centered in the Phoenix metropolitan area, they are the largest MLS in the State of Arizona. They are among the largest MLSs in the United States and leverage MLS data resources in unique ways to deliver value to their subscribers. I recently became aware of RENT Check™. Rent Check is a monthly report that examines the residential single family leasing market. RENT Check also features the RENT Check Quotient™ (RCQ) which compares leasing activity to sales. As a result of our nation’s recession, housing resales have given way to a hot residential [...]

By Victor Lund|2018-05-03T21:25:16-07:00January 21st, 2012|Main category, MLS Insights|Comments Off

Earthcomber sues real estate mobile app developers

Mobile real estate applications are the largest growth area in real estate technology. This is why so many people are attending online school to learn app development. Like anything expanding rapidly, there is big opportunity at stake, and pioneers who filed patents for methods of delivering mobile solutions are working hard to protect their intellectual property. We saw a similar pattern in real estate when mapping was experiencing great growth in real estate. As you may recall, that ended with the National Association of REALTORS® negotiating an industry wide settlement widely known as CIVIX. In that settlement, a combination of Associations, MLSs, and [...]

By Victor Lund|2018-05-03T21:25:16-07:00January 20th, 2012|Broker Technology Research, Main category, MLS Insights|Comments Off

How Listhub’s Real Estate Network Works

It is not uncommon for detailed questions to arise whenever there is major change afoot in the real estate industry regarding data. Listhub’s announcement of the launch of the Real Estate Network precipitated many questions regarding a broker’s ability to manage and control websites that display their data. The Listhub Real Estate Network includes the opportunity for any broker to publish listings on Century 21, Coldwell Banker, RE/MAX, and the Realty Executives websites. WAV Group has researched this topic of the Real Estate Network with executives from Listhub and we have great news to report. They did it right the [...]

By Victor Lund|2018-05-03T21:25:17-07:00January 17th, 2012|Broker Technology Research, Main category, MLS Insights, Strategic Planning, Technology Evaluation|5 Comments

What real estate can learn from Zappos cyber attack

Zappos, a division of Amazon focused on online shoe sales announced that their customer database of 24 million customer records was hacked over the weekend. Fortunately, the credit card database was not accessed. This is a huge problem for Zappos. They will now need to go through a process of getting all 24 million customers to update their password, and notify each user that their username and password have been stolen. The implications of this hacker stealing this information is far reaching. Many consumers use a familiar username and password for accessing commonly used websites. If you have ever set [...]

By Victor Lund|2018-05-03T21:25:17-07:00January 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|2 Comments

Real Estate Digital to build new MLSLI Consumer Website

Although Real Estate Digital is a new brand in the real estate industry, the management and owners of the company are industry vetrans whose consumer website prowess dates back to the first consumer property search solutions. Real Estate Digital was formed when former LPS company executives formed the new company with assets acquired from LPS early in the fourth quarter of 2011. Since Real Estate Digital began standing on its own, they have shown a remarkable, albeit somewhat predictable ability to transition customers over to the new company and continue the growth of the products under their new brand (THINK [...]

By Victor Lund|2018-05-03T21:25:17-07:00January 11th, 2012|Main category, MLS Insights, Press Releases, Strategic Planning|1 Comment

MOVE launches the Real Estate Network for Franchises

Franchise Networks have taken the first step to declare their independence from the MLS rules and regulations, and third party listing websites. Today MOVE, operators of REALTOR.com and the Listhub listing syndication network, announced that they have created a data sharing solution called the Real Estate Network. Participant in the network include the two largest REALOGY networks of Century 21 and Coldwell Banker along with Realty Executives and RE/MAX. Under the terms of the agreement, the four participating Franchise Organizations will reciprocate in a listing data share of property listings for public display each other’s franchise websites. New Century 21 [...]

By Victor Lund|2018-05-03T21:25:17-07:00January 11th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Strategic Planning|10 Comments

New Study Measures Consumer Interest in MLS, Reinforces Efforts to Obtain .MLS Top-level Domain

The WAV Group has published results of research that demonstrates the high value consumers place on the term “MLS”. The research, commissioned by the MLS Domains Association, includes surveys of consumers using MLS public websites and of a representative sample of consumers who have purchased or sold real estate in the last twelve months. It supports three key conclusions: For consumers, an MLS represents property search, home valuations and “the good stuff”, as one respondent described it—the term “MLS” equates to high quality, educational, objective information about property; A majority of consumers prefer MLS sites as sources of real estate [...]

By Marilyn Wilson|2018-05-03T21:25:18-07:00January 10th, 2012|Main category, MLS Insights, Press Releases, Reports, Suveys and Research|1 Comment

Trend MLS launches Find from MOVE

It has been about a year now, and Move has successfully launched the Find product into many of the nations’ leading MLSs. In score with this roll out, today Find launched in Trend MLS, serving 15 counties in southern Pennsylvania, New Jersey, and Delaware is the latest MLS to launch the product. You may know that Trend MLS is what industry insiders call a “home grown” system – meaning that they are responsible for programming the MLS software. Owning the code and having programmers on staff means that tighter and more elegant implementations of third party products are possible within the [...]

By Victor Lund|2018-05-03T21:25:18-07:00January 10th, 2012|Main category, MLS Insights|Comments Off

Why Dominant MLSs are Vulnerable
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Why Dominant MLSs are Vulnerable

Main category, MLS Insights, Technology Evaluation

Why Dominant MLSs are Vulnerable

Today, there are numerous MLSs that have become dominant companies relative to their smaller competitors. In the world of survival of the fittest, one would assume that the large and strong eat the small and weak. But this is not necessarily true. For the purposes of this writing – I am using the term MLS to refer to MLS vendors and Regional MLSs. Most MLSs in the United States grew through merger and acquisition than through organic growth. As these companies began to reach dominant scale, they realized that they could provide agents and brokers quality MLS services more efficiently. [...]

By Victor Lund|2018-05-03T21:25:18-07:00January 9th, 2012|Main category, MLS Insights, Technology Evaluation|1 Comment