Strategic Planning Archives

What is Your Lead Conversion Strategy?
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What is Your Lead Conversion Strategy?

Main category, Marketing, Strategic Planning

What is Your Lead Conversion Strategy?

This is a guest post sent to us by Carl DeMusz of NORMLS - https://www.linkedin.com/pub/carl-demusz/4/749/249 Real estate markets are cyclical and change with the economy. They tend to be closely linked to employment which is also impacted by the economy. We have often observed times when the housing market can lead the economy out of recession. One thing that helps improve the housing market is a well-informed consumer who realizes that while housing markets are cyclical they always recover. They know that if they buy a home and hold on to it, the value will rise over time simply because people [...]

By THE WAV GROUP|2018-05-03T21:24:04-07:00July 9th, 2014|Main category, Marketing, Strategic Planning|0 Comments

Howard Hanna Promotes 5700 REALTORS on Realtor.com
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Howard Hanna Promotes 5700 REALTORS on Realtor.com

Main category, Marketing, Strategic Planning, Technology Evaluation

Howard Hanna Promotes 5700 REALTORS on Realtor.com

Today’s real estate broker faces some difficult decisions when it comes to online advertising. The choices are often predicated upon what your competition is doing; what sellers demand; traffic and leads generated by your website or franchise website; website owner terms of use; who gets the lead; who pays – agent or broker. It is really quite a mess. It is so bad, that many large firms have walked away from it entirely and leave it up to the agent. Other firms have taken the proverbial bull by the horn and worked hard to market listings online is a very [...]

By Victor Lund|2018-05-03T21:24:04-07:00June 26th, 2014|Main category, Marketing, Strategic Planning, Technology Evaluation|6 Comments

NAR Publishes Paper On Lead Management

The National Association of REALTORS® is not necessarily the first place that REALTORS® would turn to get advise on Internet Lead Management, but they have stepped up to the plate as a resource. Quite nicely I would add. In a paper published this week, Todd Carpenter, Managing Director of the Data Analytics Group at NAR, published a paper titled The Intelligent Internet Lead, Providing Context, Coaching & Confidence to Web Source Leads. Click Here for Download http://crt.blogs.realtor.org/2014/05/27/crt-white-paper-the-intelligent-internet-lead/ WAV Group has performed a lot of research on online marketing, mostly for the purpose of providing MLSs and brokers with good research [...]

By Victor Lund|2018-05-03T21:24:10-07:00May 29th, 2014|Main category, Strategic Planning|0 Comments

The Speed Of Need
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The Speed Of Need

Main category, MLS Insights, Strategic Planning

The Speed Of Need

We know that companies are created when they meet the needs of their customers. But, what we fail to understand is the nature and complexity of Need. Need is a singular thing that is driven by a vast array of attributes. The most common attributes are Price, Functionality, Customer Service, and Relationship. But there is a new attribute of need which I call the Speed of Need. Price is a fundamental attribute of need. Customers must be able to afford a product or service if it is ever going to fulfill the need. Functionality is another fundamental of need. Even [...]

By Victor Lund|2018-05-03T21:24:16-07:00March 10th, 2014|Main category, MLS Insights, Strategic Planning|0 Comments

How to Combat Misinformation About the Real Estate Market

Every day real estate agents and brokers have to battle a consumer who has built their beliefs about trends in the market, from prices to home value, on misinformation. The only way to combat this is to be more vocal with the correct information for today's home buyers. Previously there have not been tools available, but CoreLogic has tied together MLS data with the public record information to create a better forecast of the real estate market. WAV Group founding partner, Victor Lund is set to moderator an upcoming webinar to educate on the topic. This webinar invites Ed Finlan [...]

By Victor Lund|2018-05-03T21:24:19-07:00January 13th, 2014|Main category, Press Releases, Strategic Planning|0 Comments

Your MLS Technology Business Rules – Bet You Don’t Know Them!

I have worked with hundreds of MLSs around the world and been personally involved in over 100 installations and/or conversions and one thing I have discovered over the years is a little-known fact. MLSs don’t know the business rules that are built into their MLS systems to control their data, member access and overall permissions and MLS vendors have never created a way for you to see them! When you consider the complexity of our MLS systems today this is both understandable on one level and really inexcusable on another. Unfortunately, this lack of knowledge usually comes to light when [...]

By THE WAV GROUP|2018-05-03T21:24:19-07:00January 12th, 2014|Main category, MLS Insights, Our Company, Our Services, Strategic Planning|0 Comments

Howard Hanna and William E Wood Join Together

In a press release today, Howard Hanna and William E Wood have reached an agreement whereby Howard Hanna has purchased William E Wood. The Hanna family of companies now reaches from Michigan through Ohio, down through Pennsylvania extending into Virginia and the Carolinas. Following their successful acquisitions of the past with Smythe Cramer, Realty One, Edward Surovell Realtors and others. They do not have any plans to make changes at William E. Wood. The executive team will remain in place along with the brand. William E Wood is a great company and the Hanna's intended to work hard to keep [...]

By Victor Lund|2018-05-03T21:24:19-07:00January 9th, 2014|Broker Technology Research, Main category, Press Releases, Strategic Planning|0 Comments

Brokers Should Audit Their MLS

2014 may well be the year of the broker, or as they are referred to in MLS speak, the year of the Participant. If your MLS has adopted the National Association of REALTORS® template for MLS Rules and Regulations, you will find that brokers are Participants and agents are Subscribers. As a Participant in the MLS, brokers accept full responsibility to adhere to MLS rules and regulations. The MLS does a pretty good job of enforcing those rules. But who among you is making sure that the MLS is not running afoul? WAV Group MLS clients are traditionally the largest [...]

By Victor Lund|2018-05-03T21:24:20-07:00December 30th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning, Technology Evaluation|0 Comments

Will 2014 Be a Break Out Year
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Will 2014 Be a Break Out Year

Broker Technology Research, Main category, MLS Insights, Strategic Planning

Will 2014 Be a Break Out Year

For the last half of a decade, the real estate industry has taken blow after blow. Through grace, we have recovered as an industry and that has a profound impact on homeowners and REALTORS® alike. The number of families losing their home to foreclosure has reset to reasonable levels. WAV Group facilitated nearly two-dozen strategic plans for some of our industry’s most significant market makers. In many cases, boards of directors are thinking pretty big. They are taking on difficult policy issues including syndication, data licensing, and data management. If these organizations accomplish half of what they have set as [...]

By Victor Lund|2018-05-03T21:24:20-07:00December 23rd, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|0 Comments

Support MLS Domains Association

WAV Group would like to share an update that was released today from the MLS Domains Association. If you are not familiar with the initiative, it is a collaboration of companies that seek to buy the domain extension of DotMLS. ICANN, which is the international group that determines domain extensions is in the business of licensing domains to legitimate parties. Determining what a Legitimate Party is can be quite a cumbersome (and expensive) task. .Com, .Biz, .Gov, and all of the county domains like.CA.IT and the like have already been issued. ICANN became widely known when they issued.XXX. ICANN is [...]

By Victor Lund|2018-05-03T21:24:23-07:00December 10th, 2013|Main category, MLS Insights, Press Releases, Strategic Planning|2 Comments

Austin Board of REALTORS Bids Syndication Farewell

Sunsetting services are never any fun, especially services that do not cost the membership any money. That is exactly what the Austin Board of REALTORS® is on a path to do this spring. The ABoR directors released a formal statement this week announcing the plan to sunset the Listhub agreement by April 30th, 2014. The process for researching this difficult decision is nicely outlined http://www.abor.com/syndication. In June 2012, the ACTRIS committee, which is the MLS of the Austin area, created a Syndication Task Force with a diverse representation of members and brokers. They cited some interesting findings. The decision to syndicate [...]

By Victor Lund|2018-05-03T21:24:25-07:00October 10th, 2013|MLS Insights, Strategic Planning|6 Comments