Phishing: Preventing the Bait and Hook in the Pond of Security for Brokers

Remember a time when a fishing rod, some bait, and a lake was all that was needed for a quiet afternoon of relaxation and fun. Today, we need to deal with a different kind of “phishing”. This phishing has gone wild in the digital world and has become the preferred method by the bad guys in obtaining easy access to your corporate email platform. Access to a wealth of desirable information that includes transactional information, wire-transfer directions, and personal identifiable information (PII) of your Agents, Staff and Customers. The question becomes, “How can I protect my brokerage from becoming a [...]

By |2018-05-03T21:22:39-07:00September 18th, 2017|Broker-Agent Information, Main category, Technology Evaluation|0 Comments
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$25,000 in Cash for Tech Startups via New RESO DataComp

It’s the first RESO DataComp, a data competition sponsored by Realtors Property Resource®. Prizes total $25,000, courtesy of prize sponsors that include FBS, the creators of Flexmls and Stratus Data Systems, Inc. It’s set to begin on September 17, at 12:00 a.m. Pacific Time. It will end with live demonstrations before a distinguished panel of industry judges from 1:00 p.m. to 4:30 p.m. in San Diego on October 17  during the RESO fall conference, October 17-19, being held at the uber-hip Pendry. That’s right, unlike a Hackathon, this data competition will last a month, and unlike many other real estate data events, this one is [...]

By |2018-05-03T21:22:39-07:00September 14th, 2017|Main category, Marketing, MLS Insights, Technology Evaluation|0 Comments
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CoreLogic Innovation Grows User Base To More Than a Million Real Estate Agents

IRVINE, Calif., September 11, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that its focus on innovation in real estate solutions is helping drive its market penetration to record heights. Across all its solutions for residential real estate—which include listing, property information, and brokerage management platforms—CoreLogic now serves more than one million real estate agents throughout the United States and Canada. The most widely used CoreLogic solutions are Matrix™, North America’s leading multiple listing platform with approximately 750,000 users, and Realist®, the real estate industry’s most popular property information and advanced mapping system with more [...]

By |2018-05-03T21:22:40-07:00September 11th, 2017|Main category, Marketing, MLS Insights, Technology Evaluation|0 Comments
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The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds

Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign [...]

By |2018-05-03T21:22:43-07:00August 2nd, 2017|Broker Technology Research, Broker-Agent Information, Clients, Marketing, MLS Insights, Technology Evaluation|0 Comments
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5 Technical Benefits to Upstream

  I think that a lot of people are confused about Upstream. Some people think that it is a consumer-facing site like the Broker Public Portal/Homesnap. Others think that it is some kind of brokerowned MLS. It is none of those things. It is a database for brokers to create, store, and distribute data. For the most part, every large firm and franchise organization is doing this today, but as an industry the process is broken. Every broker who is managing their data is doing it in different ways, and their data is not interoperable with applications without custom integration, data [...]

By |2018-05-03T21:22:47-07:00June 6th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Technology Evaluation|0 Comments
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How Do Top Homes.com and Realtor.com Compare?

Since internet is among the top three most important methods of generating real estate leads and online listing sites rank as one of the most valuable tools, every agent is challenged to leverage these resources for creating, capturing, and closing leads. But, how can agents effectively compare the value propositions of marketing on the most popular real estate sites? An analysis of online marketing solutions from Realtor.com and Homes.com show that their marketing tools stack up pretty solidly when compared side by side, offering a range of options to suit any agent’s CRM strategy, marketing budget, and revenue goals. Both [...]

By |2018-05-03T21:23:06-07:00September 8th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|0 Comments
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BHGRE Metro Brokers Shares Zap Story

WAV Group was very fortunate to spend time with Better Homes and Gardens Real Estate Metro Brokers (Metro Brokers) Chief Operating Officer, Craig McClelland to learn about their role out of the highly touted Zap platform. The Zap platform is the strategic technology brokerage solution developed by ZapLabs (formerly ZipRealty) that is being rolled out to all of the REALOGY® Franchise Group brands, ergo 250,000 real estate professionals. WAV Group was surprised by the Metro Brokers announcement that they were launching Zap this early in the roll out. Metro Brokers is a huge Atlanta, GA brokerage firm with 1930 agents and [...]

By |2018-05-03T21:23:06-07:00September 6th, 2016|Broker Technology Research, Technology Evaluation|0 Comments
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Northwood Realty Launches Training Website for Their Agents

About Northwood Northwood Realty is among the largest independent real estate companies in America. They cover multiple states and their 38 offices are focused mainly on the densely populated areas of Western Pennsylvania and Eastern Ohio. They are a full service firm with 974 agents, offering residential, finance, relocation, and insurance. Northwood is pioneering a program for agent training that introduces an effective model for other brokers to consider. It’s called Northwood Tech Trainers. About Northwood Trainers Northwood deploys five field trainers to support just under 1000 agents.  The ratio is effectively one trainer to every 200 agents. The field [...]

By |2018-05-03T21:23:20-07:00March 24th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|0 Comments
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What Brokers Can Learn From KOA

KOA means Kampgrounds of America. I did not know that. They are the largest franchisor of campgrounds in the world. For years, many of their campgrounds advertised themselves as the 'Best KOA in America.' Sound familiar? Real estate brokers and agents constantly promote themselves as the #1 this or that. But what is really important to the consumer? Bill Hendricks, CEO of KOA spoke in San Luis Obispo, RE Technology's hometown, this week. He is an executive in residence at Cal Poly, our local university. He took the bold move of asking consumers to rate their campgrounds. He delivered the [...]

By |2018-05-03T21:23:44-07:00May 15th, 2015|Broker-Agent Information, Main category, Technology Evaluation|0 Comments
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Size Matters

Bigger is better. At least that's what Apple discovered when it unveiled larger iPhones. The sales numbers stunned everyone: 74.5 million iPhones in the first quarter of release. That’s more than 34,000 phones an hour, 24 hours a day, 7 days a week. Even Tim Cook was taken aback, telling analysts the “Demand for iPhone was staggering,” adding, “This volume is hard to comprehend.” Every major smartphone vendor has discovered that when it comes to consumer preferences, they are turning to larger screens. The bigger story But what is happening here goes beyond record sales numbers for Apple, Samsung, Google, [...]

By |2018-05-03T21:23:46-07:00April 23rd, 2015|Main category, Marketing, Our Services, Strategic Planning, Technology Evaluation|0 Comments
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Fox and Roach Internal Marketing Excellence

Fox and Roach is among the largest real estate brokerages in America. They recently published an internal communications piece that is a great case study for how brokers stay connected to their agents using video, and move the needle on adoption of brokerage services. Watch this short 2 minute video https://youtu.be/cy_UUGiKcao Why I like it. First, its short. To many people try to say too much. Make your video quick, clear, and drive action. Second – its familiar – Fox and Roach does a great job of promoting people across the organization – staff, team leaders, top agents. Message – [...]

By |2018-05-03T21:23:47-07:00March 30th, 2015|Broker-Agent Information, Main category, Marketing, Our Services, Technology Evaluation|1 Comment
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Struggling with your Direct Feeds?

Direct to portals, syndication platforms, virtual tour companies, online marketing products…the options for brokers to distribute listings seem endless. They all offer varying features, benefits and service levels, making it hard to determine what will give their businesses a competitive edge. Many brokers are at the mercy of agents using services that distribute listings without their knowledge; creating inaccuracies and liabilities, and eroding their brands. MLSs are in the unique position to offer brokers unmatched listing distribution services through strong data licensing agreements. A key benefit that only MLSs can offer is faster listing updates. When listings are not delivered [...]

By |2018-05-03T21:23:48-07:00March 17th, 2015|MLS Insights, Strategic Planning, Technology Evaluation|0 Comments
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