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9 04, 2014

Calculating ROI on Syndication to Publishers

By |2018-05-03T21:24:14-07:00April 9th, 2014|Broker-Agent Information, Main category, Our Services|3 Comments

WAV Group provides enterprise brokers with a monitoring service to measure their listing syndication strategy. It is a thorny and emotional topic where risks and rewards are balanced delicately. Undoubtedly, this week brokers who do syndicate to publisher websites are reviewing their reports from last month. Here are a few things you should look at. Listing Views Obviously, you want to know the number of times that your listing was viewed on each publisher website. The easiest way to view listings by the publisher is to look at reports from your listing distributer – like Listhub, Point2, reDataVault, etc. If [...]

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10 10, 2013

Austin Board of REALTORS Bids Syndication Farewell

By |2018-05-03T21:24:25-07:00October 10th, 2013|MLS Insights, Strategic Planning|6 Comments

Sunsetting services are never any fun, especially services that do not cost the membership any money. That is exactly what the Austin Board of REALTORS® is on a path to do this spring. The ABoR directors released a formal statement this week announcing the plan to sunset the Listhub agreement by April 30th, 2014.  The process for researching this difficult decision is nicely outlined http://www.abor.com/syndication. In June 2012, the ACTRIS committee, which is the MLS of the Austin area, created a Syndication Task Force with a diverse representation of members and brokers. They cited some interesting findings. The decision to syndicate [...]

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28 11, 2012

Adding Broker and Agent Branding to Syndication

By |2018-05-03T21:24:47-07:00November 28th, 2012|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Adding Broker and Agent Branding to Syndication

The gray skull of shame is the single most tarnishing factor of an agent’s online reputation. Yet today, more than 30% of listings on leading third party websites are missing photos or display incorrect contact information about the agent. There is absolutely no reason for this to happen. Today, listing syndication service providers and MLSs can fix this with ease. In truth, no change in real estate data is easy. Unless there is profit motivation, change takes place at a very sluggish pace. In order for agent and broker branding to be added to syndication, standards need to be developed. [...]

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25 05, 2012

Edina Realty and Broker Syndication Choices

By |2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Main category, Marketing, Strategic Planning|Comments Off on Edina Realty and Broker Syndication Choices

The news of Edina Realty pulling their listing from Realtor.com have been rippling through the industry since announced. There are probably a small handful of brokers who have done the same, but that is about it. This became newsworthy because Edina Realty is a big broker – really big. Moreover, the parent company, Home Services of America is second only to NRT in terms of being the largest brokerage in America. NRT has about 750 offices and 250,000 sides. Home Services have about 300 offices and does about 125,000 sides. There is a lot at stake for syndication and online [...]

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9 03, 2012

Is the MLS responsible for the Syndication Mess?

By |2018-05-03T21:25:10-07:00March 9th, 2012|Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation|2 Comments

I give a lot of credit to the Council of MLS for their commitment to understanding the issues with listing syndication and formulating an effort to fix it. In the first place, the failure of many MLSs to understand listing syndication has been the cornerstone of the problems that exist today. Here is a little history lesson. In the beginning, only a few brokers with their own IT staff were able to supply a feed of their listings to publishers. When a broker has hundreds of listings or tens of thousands of listings like Howard Hanna, Prudential Fox and Roach and [...]

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13 02, 2012

Howard Hanna Syndication Announcement

By |2018-05-03T21:25:15-07:00February 13th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|8 Comments

Another shoe is going to drop today. Howard Hanna, one of America’s largest brokerages will announce their new listing syndication strategy. This is an important announcement because it brings forth a new chapter to the ongoing saga of finding an online advertising paradigm that balances the broker’s needs with the publisher’s needs, in the best possible way. Howard Hanna has spend the past 15 – 18 months studying. They study their website. They study the website of similar size brokerages. They have studied publisher websites. They became experts. Howard Hanna has been testing. Howard Hanna ran lots of experiments with [...]

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10 02, 2012

Syndication as in insolent teen

By |2018-05-03T21:25:15-07:00February 10th, 2012|Broker Technology Research, Main category, MLS Insights, Strategic Planning|11 Comments

I received a call yesterday from a sage MLS executive. He saw the article in RE Technology about Sandicor adding a new syndication field into their MLS. We had discussed this a few years ago after some broker focus groups. At the time, the brokers did not seem to care too much about syndication, so the idea did not go anywhere. That changed. Adding the field is on the agenda at their next board meeting. He is probably not alone. Aside from that, he shared with me his vision for how syndication is going to play out in the long [...]

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29 01, 2012

Balancing exchange rates in listing syndication

By |2018-05-03T21:25:16-07:00January 29th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|6 Comments

Online listing syndication presents complex strategic challenges to real estate brokerage in America today. The structure of economic trade between real estate brokers and publishers has many variables that are often misunderstood and often hard to measure. At the heart of the conversation is an unresolved understanding of the exchange rate in listing syndication. Even people with business analyst certification may be baffled. Do brokers subsidize the success of publishers by providing listings? Do publishers subsidize brokerages by providing willing homebuyers? Some of the policies by publishers to create revenue have been deemed to be very damaging by some real [...]

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4 10, 2011

CMLS News: Clareity Safe Syndication and RED reDataVault

By |2018-05-03T21:25:26-07:00October 4th, 2011|Main category, MLS Insights|Comments Off on CMLS News: Clareity Safe Syndication and RED reDataVault

Today, October 4th, 2011 two vendors announce separate but complementary solutions leading up to the Council of MLS conference: CMLS. Both companies issued press releases of software that effectively works together to handle data syndication. Safe Syndication is a new product launch and reDataVault is a 2.0 release. Both reDataVault and Safe syndication have similar goals in mind – they both seek to support MLSs in managing data outside the walls of the MLS. reDataVault actually distributes data, Safe Syndication does not..  reDataVault goes a bit further by automating the process of managing RETS/IDX/VOW/DataLicense agreements. Safe Syndication has a document repository, but is not a transaction [...]

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11 08, 2011

Purpose Built Data for Listing Syndication

By |2018-05-03T21:25:32-07:00August 11th, 2011|Broker Technology Research, Main category, MLS Insights, Product Management, Suveys and Research|Comments Off on Purpose Built Data for Listing Syndication

Over the past three years, I have spent time with listing publishers, real estate brokers, MLS executives, and real estate agents collecting information on the strengths and weaknesses of listing syndication. At the core of these conversations was the topic of data quality, terms of use, the value of the listing, the effectiveness of online marketing, and overlapping syndication disorder. Without dissecting each issue, suffice it to suggest that listing syndication is not meeting the needs of todays stakeholders. The systems in place today need to evolve to meet everyone’s needs. This article will suggest that IDX data was not built for [...]

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27 07, 2011

REALOGY to become Syndication Site

By |2018-05-03T21:25:33-07:00July 27th, 2011|Broker Technology Research, Main category, MLS Insights, Strategic Planning|Comments Off on REALOGY to become Syndication Site

At the Inman Data Summit, many of the hot topics concerning MLS and broker data policies were rehashed. Perhaps the most radical statement of the conference came from Bob Bemis, CEO of the Phoenix area MLS (ARMLS) “Scrap all IDX rules and use the Code of Ethics and State Law to guide data policy.” I believe that he gave credit to Marty Frame of RPR for originating the idea. Aside from that rather far fetched thesis, insight was shared by two of the members of the NAR MLS Policy committee on the possible outcome of the Franchise IDX issue. Rather [...]

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