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1 04, 2016

Are Fannie Mae and Freddie Mac Going Away?

By |2018-05-03T21:23:18-07:00April 1st, 2016|Broker Technology Research, Main category|Comments Off on Are Fannie Mae and Freddie Mac Going Away?

A new paper issued by a robust group of government and economic leaders in the real estate economy have outlined a proposal to merge Fannie Mae and Freddie Mac into a new government-owned corporation.  Currently both organizations are government-regulated, but privately owned. According to the paper the goal of the proposal is to overhaul the mortgage lending process to accomplish the following: “This would facilitate a deep, broad and competitive primary and secondary mortgage market; limit the taxpayer’s risk to where it is absolutely necessary; ensure broad access to the system for borrowers in all communities; and ensure a level playing field [...]

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16 03, 2016

LeadingRE, Miami Beach and Marketing Automation

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach recently hosted LeadingRE. It’s always happens during what I like to think of as the real estate brokerage convention season. Keller Williams, with its Family Reunion, preceded it in New Orleans and RE/MAX R4 followed it in Las Vegas. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward thinking, [...]

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16 03, 2016

Daniel Gale Sotheby’s International Turns Buyers Into An Asset

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Clients, Press Releases|Comments Off on Daniel Gale Sotheby’s International Turns Buyers Into An Asset

About the Firm When outlining broker excellence, it is always helpful to begin by painting a picture of the company that is executing an effective strategy. There are many dimensions to operating a successful brokerage. Daniel Gale Sotheby’s International real estate finds its success by serving consumers along the North Shore of Long Island from Manhasset to the North Fork where they operate 25 offices to support about 850 agents. Real Trends ranks the firm 59th in the Nation across all brokerage for volume, and fourth in America among Sotheby’s franchises. They are among the first brokerage firms in the [...]

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24 02, 2016

LeadingRE, Miami Beach and Marketing Automation

By |2018-05-03T21:23:22-07:00February 24th, 2016|Main category|Comments Off on LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach this week is home to LeadingRE. It's happening during what I like to think of as the real estate brokerage convention season. Keller Williams had its Family Reunion last week and RE/MAX R4 follows in Las Vegas, Feb. 29-March 3. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward [...]

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5 02, 2016

Realtor.com Seeks to Win the Super Bowl

By |2018-05-03T21:23:23-07:00February 5th, 2016|Main category|Comments Off on Realtor.com Seeks to Win the Super Bowl

Last January, I visited Mr. Robert Thomson at the News Corp offices in Manhattan to discuss his plans for the Realtor.com. Joining the meeting were two senior leaders of News Corp: his chief of staff and his chief of sales. They laid out their targets for their new company. What follows is our report card for them. Clear Vision #1: News Corp will leverage its media assets including Dow Jones, The Wall Street Journal, Barron’s, MarketWatch, the New York Post, HarperCollins Publishers, and The Sun to drive consumers to Realtor.com. Successful Result: Thomson reports that Realtor.com average monthly unique users [...]

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2 02, 2016

When to Text and When to Email

By |2018-05-03T21:23:24-07:00February 2nd, 2016|Main category|Comments Off on When to Text and When to Email

I have a 13-year-old daughter. Her style of communication is very different than mine. In truth, I spend a lot of time talking to her along with my younger and older staff members about effective communications. I think that business leaders need to have this conversation with their flock to set expectations. Here are some questions to hydrate the conversation. When is it appropriate to pick up the phone? When is it appropriate to send a text message? When is it appropriate to send an eMail? When you look into the palm of your hand, you have a powerful communication [...]

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21 01, 2016

Do you have a PR plan for 2016?

By |2018-05-03T21:23:25-07:00January 21st, 2016|Main category, Marketing, Our Services|Comments Off on Do you have a PR plan for 2016?

Public relations may be one of the most underappreciated and misunderstood tools in the average real estate brokerage’s marketing arsenal. Yet, the more you understand public relations and how it can be fully integrated into your marketing plans and sales activities, the greater your ability will be to make both more effective. As we begin a new year, ask yourself this question: Do you have a PR plan for 2016? What is PR? It’s no wonder most people are confused when trying to describe what PR really is. Trying to find one universal definition is futile: there are dozens. Here [...]

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12 01, 2016

The 7 Keys to A Successful MLS Conversion

By |2018-05-03T21:23:25-07:00January 12th, 2016|Main category, MLS Insights|Comments Off on The 7 Keys to A Successful MLS Conversion

If my history recollection serves me, Vancouver is where Canada’s first real estate board was formed in 1888. The current Real Estate Board of Greater Vancouver (REBGV) has been in continuous operation since 1919. They are also members of a leading regional MLS that encompasses the Fraser Valley Real Estate Board as a partner and the Chilliwack and District Real Estate Board and the British Columbia Northern Real Estate Board as customers. Together they transitioned 16,000 Realtors to Black Knight’s Paragon system. Many industry insiders are touting it as the smoothest conversion in history. WAV Group connected with Eileen Day, [...]

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21 12, 2015

MRED President/CEO Rebecca Jensen Honored with WCR Chicago’s Elevate Award

By |2018-05-03T21:23:26-07:00December 21st, 2015|Main category, Press Releases|Comments Off on MRED President/CEO Rebecca Jensen Honored with WCR Chicago’s Elevate Award

LISLE, Ill., Dec. 17, 2015 (GLOBE NEWSWIRE) --Midwest Real Estate Data (MRED), Chicagoland's multiple listing service (MLS), announced that its President/Chief Executive Officer Rebecca Jensenhas been awarded the Women's Council of Realtors® (WCR) Chicago's Elevate Award, which recognizes an individual or company that promotes and supports the advancement of women in real estate. WCR Chicago chose to recognize Ms. Jensen for her great accomplishments in the MLS industry and the wonderful example she has set for women in real estate. Ms. Jensen arrived at MRED on March 2, 2015. She has worked in the MLS industry since 1998, and for [...]

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16 12, 2015

Is there a hidden downside to lead generation?

By |2018-05-03T21:23:27-07:00December 16th, 2015|Broker-Agent Information, Main category|1 Comment

Real estate lead generation research tells us only about 1 or 2 percent of all purchased online leads become transactions. Another way to say that is 98 out of 100 times, an agent fails to turn a lead into a client, or 98 times out of 100, they are being rejected. Yet, the conventional wisdom in real estate is that you only need to turn one lead into a transaction to pay for all the leads you’ve purchased this year many times over. But is there a problem with this logic? Is it looking at only one side of the [...]

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8 12, 2015

Job Posting: Director of MLS for New Orleans Metropolitan Association of REALTORS

By |2018-05-03T21:23:28-07:00December 8th, 2015|Main category|Comments Off on Job Posting: Director of MLS for New Orleans Metropolitan Association of REALTORS

POSITION TITLE: Director of MLS REPORTS TO: Chief Executive Officer LOCATION: New Orleans, Louisiana ORGANIZATIONAL DESCRIPTION: New Orleans Metropolitan Association of REALTORS®, Inc. is seeking a new MLS and IT Director to run their MLS operations for their wholly owned subsidiary, Gulf South Real Estate Information Network, Inc. The Gulf South Real Estate Information Network Inc., New Orleans, LA., is seeking an MLS Director to lead its 5600 member Multiple Listing Service, GSREIN. The company is looking for someone to administer and direct the activities, operations and staff of the Multiple Listing Service of the Association and oversees its IT [...]

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11 11, 2015

7 Surprising Facts from NAR’s Newest Research on Buyers and Sellers

By |2018-05-03T21:23:28-07:00November 11th, 2015|Broker-Agent Information, Main category|2 Comments

Each year, the National Association of REALTORS releases a study of homebuyers and sellers, which is my favorite REALTOR research publication. The NAR Research Group publishes publishes excellent research  -- including its superb daily Economists' Outlook -- but this one is especially chocked full of golden statistical nuggets, which is ideal for a data junkie like me. These are the kinds of facts I love to pull from research because these data points are what help tell a story, and that’s a great way to earn the attention of a reporter who covers our industry. Here are seven facts from [...]

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