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7 03, 2016

IRES® MLS Passes Zillow® In Consumer Engagement

By |2018-05-03T21:23:21-07:00March 7th, 2016|Broker Technology Research, MLS Insights, Press Releases|Comments Off on IRES® MLS Passes Zillow® In Consumer Engagement

The Internet is the largest free market economy in the world. According to Siri™, 2.954 Billion people use the Internet every month. In the real estate industry, more consumers go to Zillow® than any other single real estate website. But that is changing. Some MLSs like IRES are actually drawing more consumer engagement in their local market and it is making a significant difference to MLS participants. MLSs measure listing engagement with their websites and syndication websites using services like ListHub™ and ListTrac™. These companies either get traffic statistics directly from publishers (like Zillow) or put tracking software on websites that [...]

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20 11, 2015

Syndicate like you Facebook

By |2018-05-03T21:23:28-07:00November 20th, 2015|Main category, Marketing|Comments Off on Syndicate like you Facebook

By now, everyone has experienced social media. The pinnacle of social media is Facebook. One of the early criticisms of social media marketing is that it is essentially spamming your friends. Posting the same thing every day is not going to make it more interesting. There is a lesson to think about here...let's switch sites. Every month, MLS systems are estimated to send out 200 million emails to consumers notifying them of new and updated listings. I think most people refer to them as auto-alerts or auto-notifications. That number of 200 million grows larger when you include the number of [...]

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2 11, 2015

Online Marketing is for Sellers, Recruiting, and Retention

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category, Marketing, Our Services|Comments Off on Online Marketing is for Sellers, Recruiting, and Retention

It's November, the beginning of budgeting and planning for a successful 2016. WAV Group studies the online effectiveness of many of today’s leading brokers and provides audits and advisory services on optimizing these programs. The true measure of online effectiveness is closing a transaction. Unfortunately, we have observed that closing a transaction is coincidental to online marketing and not a direct correlation. The relationship between an agent and a consumer is akin to dating. Both parties must be attracted to one another. There needs to be a connection and the development of things like trust and confidence. It’s a dating [...]

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6 10, 2015

Brokers need full data transparency and unified standards, not self reporting

By |2018-05-03T21:23:34-07:00October 6th, 2015|Broker Technology Research, Main category|Comments Off on Brokers need full data transparency and unified standards, not self reporting

The room was filled with brokers, eager to hear how the real estate industry is beginning to make great strides in wrangling Big Data to the benefits of everyone: Brokers, agents and consumers. The three panelists on stage represented a broad spectrum of the industry: Rainy Hake, a well respected brokerage leader who oversees the Technology, Marketing, Training and Strategy departments for Alain Pinel Realtors; Trent Gardner, the CEO of ListTrac, known as the “Google Analytics for Listings;” and Jeremy Crawford, the dynamic MLS leader who heads up RESO (Real Estate Standards Organization) and the chief evangelist for the Data [...]

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28 09, 2015

Partners Trust Joins The Enterprise Network

By |2018-05-03T21:23:35-07:00September 28th, 2015|Main category, Our Services, Press Releases|Comments Off on Partners Trust Joins The Enterprise Network

Recently, Partners Trust launched a new fully mobile responsive site designed to dynamically change for over 250 different screen sizes. Along with the “mobile first” web site, they launched new mobile apps for android and iOS. The design was done by 1000watt Consulting in collaboration with Partners Trust and the proprietary technology is provided by Booj.  Booj (Be Original or Jealous) is the platform that powers The Enterprise Network. Booj is an interesting technology provider because they deliver a very good and well-supported solution that is exclusive to a single brokerage in a market place. I got to meet the [...]

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17 09, 2015

REcolorado Joins Homes.com’s® MLS Partnership Program

By |2018-05-03T21:23:35-07:00September 17th, 2015|Main category, Press Releases|Comments Off on REcolorado Joins Homes.com’s® MLS Partnership Program

Norfolk, Virginia (September 16, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has announced the addition of REcolorado to its MLS Partnership Program. The new partnership will offer REcolorado’s 18,000 real estate professionals free exposure for their 9,500 active listings by gaining access to Homes.com’s audience of more than 13 million monthly transaction-ready consumers. REcolorado brokers can now offer their agents direct access to syndicate their listings on Homes.com, ensuring those listings are advertised accurately and updated regularly. Consumers visiting Homes.com will benefit from the improved quantity and quality of available listings in Colorado, [...]

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21 07, 2015

Homes.com and RE/MAX, LLC Expand Technology Agreement

By |2018-05-03T21:23:38-07:00July 21st, 2015|Main category, Press Releases|Comments Off on Homes.com and RE/MAX, LLC Expand Technology Agreement

Norfolk, Virginia (July 21, 2015) – Homes.com and RE/MAX, LLC (NYSE: RMAX) are renewing and expanding their long-standing technology and advertising agreement. RE/MAX has selected Homes.com to power the remax.com website and the RE/MAX suite of mobile applications through 2017, extending the relationship that began in 2005. “We’re thrilled that RE/MAX has once again selected Homes.com to power the most important elements of their online marketing efforts,” said David Mele, president of Homes.com. “We offer RE/MAX and its Affiliates a unique approach, combining our innovative technology services with our vast consumer reach. Together, we are leveraging the audiences of Homes.com [...]

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8 07, 2015

CoreLogic to Launch Trestle for RESO Compliance and Data Distribution

By |2018-05-03T21:23:39-07:00July 8th, 2015|Main category|1 Comment

MLSs and their vendors are staring down the barrel of the NAR requirement to become compliant with the RESO RETS Standard. Only 4 MLSs are currently certified, 764 to go. It’s really a double barrel, as MLSs are also adjusting to Listhub’s loss of syndication service to some leading portals. MLS vendors like Corelogic, FlexMLS, Rapattoni, Black Knight Financial, and the others are head-down developing solutions and launch plans to help their clients meet the December 31st, 2015 deadline - looming a short 6 months away. The deadline has created an eerie silence that makes me wonder how many MLSs [...]

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6 07, 2015

ListTrac Breakthrough Allows Real Estate Professionals to Monetize Listings

By |2018-05-03T21:23:39-07:00July 6th, 2015|Main category, Press Releases|2 Comments

ListTrac, known as the "Google Analytics for real estate listings," today unveiled its revenue model, a breakthrough for the real estate industry as it allows, for the first time, a method for real estate professionals to monetize their own listing content as it's distributed across the Internet. "Just as musicians are compensated each time their song is played on the Internet, ListTrac wants real estate professionals to be rewarded every time their listing is viewed on the Internet," said Trent Gardner, CEO of ListTrac. ListTrac is a free tool allowing real estate professionals to monitor their listing's online performance in [...]

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16 06, 2015

Change and Balance

By |2018-05-03T21:23:43-07:00June 16th, 2015|Main category, MLS Insights, Our Services, Strategic Planning|1 Comment

WAV Group holds a quarterly webinar called the WAVes of Change. It allows companies and senior executives to get a one-hour overview of change that is happening in our industry. We wear a lot of hats in our capacity as industry researchers, investors, capital markets advisors, consultants, RE Technology publishers, and though our newest endeavor - WAV Group Communications. WAVes of Change webinars aim to pack all of this into a big ball and throw it your way so you can hit it out of the park in your business. Another way to look at change is innovation. Some call [...]

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23 04, 2015

Coming Soon Listings Revisited

By |2018-05-03T21:23:46-07:00April 23rd, 2015|Main category, MLS Insights, Our Services|Comments Off on Coming Soon Listings Revisited

Last summer, the issue of Coming Soon listings hit a peek of interest among the nation’s MLSs. As our industry is naturally prone to do, the issue was well vetted for more than a year thanks in part to the efforts of Mountain View, CA based MLS Listings CEO James Harrison and his Chairman Robert Bailey. It was discussed at every MLS conference and forum and MLSs created a new status to handle Coming Soon listings. Leading MLSs understood the need for this field and brokers learned about the inherent concerns of this listing type. Today, most of the leading [...]

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22 04, 2015

Zillow/Trulia Executive to Headline San Diego REALTOR® Expo

By |2018-05-03T21:23:46-07:00April 22nd, 2015|Main category, Marketing, Press Releases|Comments Off on Zillow/Trulia Executive to Headline San Diego REALTOR® Expo

Largest REALTOR® Event in San Diego County Explores Industry Changes SAN DIEGO, CA--(Marketwired - April 22, 2015) - With the recent Zillow-Trulia merger and changes to real estate listing syndication in San Diego, what is the future of online real estate search portals? That's the big question to be answered by a panel of real estate marketing heavyweights -- including Zillow/Trulia Vice President Curt Beardsley, WAV Group Consulting Partner Victor Lund, and Move/Realtor.com Vice President Russ Cofano -- at the annual San Diego County REALTOR® Expo & Conference on Friday, April 24. WHAT | The annual San Diego County REALTOR [...]

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