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28 11, 2012

Watch Your Widgets

By Victor Lund|2018-05-03T21:24:47-07:00November 28th, 2012|Broker Technology Research, Technology Evaluation|Comments Off on Watch Your Widgets

There is great leadership thought around the possibilities that may exist for real estate widgets or apps. Very small teams of developers may be able to invent fantastic software that fills a diverse set of niche needs across the real estate industry. One cannot help but to be amazed at the explosion of applications for the iPhone or the Android or other mobile devices. Bringing that type of creativity to the Million-strong real estate community is very viable. Real Estate has the benefit of the economy of numbers – outpacing any other industry beyond teachers (who do not buy anything). [...]

12 11, 2012

CMLS brainstorms new approach for MLS Rules

By Victor Lund|2018-05-03T21:24:47-07:00November 12th, 2012|Main category, MLS Insights, Strategic Planning|1 Comment

The CMLS meetings (Council of MLS) were held on Wednesday, November 7th. There were numerous presentations but one in particular seemed to engage the Nation's leading MLS executives in attendance - ReThink MLS. The question before the panel was "What If We Started from Scratch?" As we all know, MLS rules (including Broker Reciprocity) provides structure for how brokers and agents will behave when sharing listings with one another: Two problems have arisen since these rules were first crafted more than a dozen years ago. The MLS rules have become cumbersome in length and somewhat unwieldy to manage and enforce. [...]

8 11, 2012

Listhub expands publisher filtering

By Victor Lund|2018-05-03T21:24:48-07:00November 8th, 2012|Broker Technology Research, Main category|Comments Off on Listhub expands publisher filtering

With listing syndication expanding to 50 or more websites, brokers are challenged to keep up with the features, policies, and display rules of each site. In an effort to help brokers understand the differences between publisher websites, Listhub provides a broker dashboard that spells out the differences and enables brokerages to filter out websites that the broker does not like. Listhub expanded their filtering based upon feedback that they received from their customers including MLSs, Brokers, and Franchise Organizations. The new features are: Refreshes Daily: The publisher posts new or updated listing information at least once a day. No For Sale By [...]

5 10, 2012

ListHub’s API and Golden Ruler Report Helps a Broker

By Victor Lund|2018-05-03T21:24:50-07:00October 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Suveys and Research|Comments Off on ListHub’s API and Golden Ruler Report Helps a Broker

There are all kinds of reasons why a company wants analytics on the performance of their online marketing. Listhub provides this service to brokerages that use their syndication services. The fee for the service is typically just a few dollars per month per agent, but it will track where your listings appear online – for better or for worse. WAV Group has gained an appreciation for the reporting by reviewing MLS level reports that show a federated view of all listings syndicated in the market through Listhub. I will be using these reports in my upcoming talk at the Colorado [...]

3 10, 2012

WAV Group Publishes Study Showing that Local Real Estate Brokerage Websites Offer the Most Complete, Accurate and Timely Information About Homes for Sale

By Victor Lund|2018-05-03T21:24:51-07:00October 3rd, 2012|Broker Technology Research, Main category, MLS Insights, Press Releases, Reports|25 Comments

October 3, 2012—The WAV Group today published the results of an independent study of 11 major markets that found local real estate brokerage websites give consumers the most complete, accurate and timely information about homes for sale. The study evaluated sites from three local brokerages with real estate agents who help consumers buy and sell homes, comparing listing search results to those found on two national portals, Trulia and Zillow, which operate almost exclusively online. In the markets analyzed, the study concluded: Local real estate brokerage sites display 100% of the agent-listed homes for sale compared to about 80% for [...]

1 10, 2012

Leveraging Business Intelligence and Predictive Analytics

By Victor Lund|2018-05-03T21:24:51-07:00October 1st, 2012|Broker Technology Research, Main category, MLS Insights|5 Comments

I am a big fan of client servicing portals that leverage full MLS data rather than IDX data. The key here is that the consumer can see the full compliment of business intelligence powered by the MLS. Clearly, days on market, price changes over time, and recent sales history in the area are the fundamental elements of understanding listing price. Market Analytics are really helpful in informing predictions on what will happen in the near term for hyper local markets and hyper refined property attributes. If days on market for a 2 bedroom condominium in a building in San Francisco [...]

10 09, 2012

The funny economics of public companies

By Victor Lund|2018-05-03T21:24:52-07:00September 10th, 2012|Broker Technology Research, Main category|2 Comments

Zillow has a market valuation of over $1B. They are authorizing 3.5 Million more shares and raising north of another $140 Million-ish in cash (they can sell up to 4 million shares if they have heavy demand, and their stock is around $42 to $42 per share). It is amazing stuff. Smart stuff. With that kind of cash, Zillow can take strong positions in any area of the real estate industry that interests them: Buy a national brokerage, buy a national MLS vendor, buy leading companies that provide any number of agent or broker services, etc. Cash is King - [...]

9 09, 2012

Homes.com partners with newspapers

By Victor Lund|2018-05-03T21:24:53-07:00September 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on Homes.com partners with newspapers

Following in the path of Homefinder, Trulia, and Zillow, the Nation's 4th largest portal - Homes.com has announced that they are seeking to partner with Newspapers to offer online property search. Moreover, they are offering this service to Newspapers for free, in line with others. The new twist is that Homes.com seeks to leverage the relationship that Newspapers have with advertisers to develop a sales channel for their other products. The announcement of the new strategy is coupled with the launch of their first newspaper partner. In this case, it is actually an announcement of a partnership with 50 newspapers [...]

16 08, 2012

Great Companies Execute Effectively

By Victor Lund|2018-05-03T21:24:54-07:00August 16th, 2012|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Product Management, Strategic Planning|Comments Off on Great Companies Execute Effectively

Marilyn Wilson's post yesterday set off a storm. The DMV, known for its historically horrid service experience has changed their ways. They do a good job, at least here in San Luis Obsipo, CA. When WAV Group is providing strategic planning support to an MLS, Association, Technology company, or broker - we measure stuff. There is usually a comparison chart created that shows a checklist of features or service offerings that compares company or product A vs. company or product B, C, and D. This is an important exercise and the information drawn from this type of benchmarking is helpful [...]

13 08, 2012

Who Has Better Service – Real Estate or the DMV?

By Marilyn Wilson|2018-05-03T21:24:54-07:00August 13th, 2012|Main category, MLS Insights, Suveys and Research|3 Comments

So here’s a good one for you…isn’t the DMV one of those organizations that everyone just loves to hate? These bureaucratic organizations have been the brunt of many jokes over the years. They’re known for their rude and inefficient people and processes, right? I say, not so fast, though. We love to criticize them, but guess what? The DMV in California now sends customer satisfaction surveys out to their recent “guests”. In the California DMV they have implemented a ticketing system that makes it easy to get in and out of the office quickly. Why? Because they listened to their [...]

9 08, 2012

WAV Group White Paper: Brokers Missing Their Customers

By Victor Lund|2018-05-03T21:24:55-07:00August 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on WAV Group White Paper: Brokers Missing Their Customers

Many real estate brokers believe that search engine optimization is a key tactic to master in their online strategy. There is a tendency to use statistics to make assumptions about your search engine optimization strategy that can lead you astray and have you investing your efforts and marketing dollars ineffectively. We all know the NAR research. 35% of buyers and 40% of sellers start their home search online. This is a totally misunderstood statistic. It does not tell us where the consumer starts their search online. Do not assume that it is a search engine like google, MSN, AOL, or [...]

12 06, 2012

Merri Jo Cowen named President of the MLS Domains Association

By Marilyn Wilson|2018-05-03T21:24:57-07:00June 12th, 2012|Main category|1 Comment

The MLS Domains Association (MDA) today announced that its board of directors has named Merri Jo Cowen President of the Association. She takes the place of Bob Bemis, who resigned his positions as president and board member to focus his energies on a new executive position. Cowen is CEO of My Florida Regional MLS, a large regional multiple listing service serving Orlando, Tampa, and the rest of central Florida. According to MDA’s corporate secretary Brian Larson, “Merri Jo has been a member of MDA’s board of directors since the formation of the Association in 2010, and she has been a [...]

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