What is a Brand?

A brand is the difference between a pair of running shoes and a pair of Nikes. A brand is what people feel about you your product, the service you provide, or your organization. It's part rational but mostly emotional. People will forgive a strong brand if it makes a mistake. likewise people won't forgive a weak brand if it makes a mistake, remember Gateway computers? We thought so. WAV Group is not a branding agency – we leave that to leading firms like 1000 Watt. But WAV Group starts every project with an understanding of your brand. Marilyn Wilson, former [...]

By |2017-11-22T12:00:20-08:00November 22nd, 2017|Main category|Comments Off on What is a Brand?
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IRES & REcolorado Sign Binding Merger Agreement

Approval from Shareholder Boards is Next Step to Form One MLS for Denver and Northern Colorado IRES and REcolorado have taken another step toward creating a single MLS that will serve 26,000 real estate professionals in northern Colorado and the greater Denver Metro Area. Lauren Hansen, CEO of IRES, and Kirby Slunaker, president and CEO of REcolorado, today announced the commitment between the two MLSs has now gone from a non-binding memorandum of understanding (MOU), as announced in September, to a binding merger agreement. The merger agreement has been signed by Hansen and Slunaker and has received approval from both [...]

By |2017-11-13T09:45:01-08:00November 13th, 2017|Main category|Comments Off on IRES & REcolorado Sign Binding Merger Agreement
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Communications and Public Relations are not Advertising

About four years ago, WAV Group expanded its consulting services to include Public Relations and Communications. Like everything at WAV Group, this service is an extension of our core Strategic Planning services. In our planning experiences, we learned that companies are not doing enough research to measure customer and employee satisfaction. So we started WAV Group Research. We learned that many companies have a hard time recruiting and hiring the right people, so we started WAV Group recruiting. WAV Group communications help companies develop and implement great communications and PR strategies. Kevin Hawkins is our leader in this segment of [...]

By |2018-05-03T21:22:35-07:00November 2nd, 2017|Main category, Press Releases|Comments Off on Communications and Public Relations are not Advertising
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Love HELPING REALTORS® succeed? Have we got a job for you!

We’re excited to announce that WAV Group is working with Carolina Multiple Listing Service (CarolinaMLS) to find a Help Desk Support Manager. Carolina MLS CarolinaMLS is an 11,000 member organization which is a subsidiary of the Charlotte Regional REALTOR® Association.  This progressive organization is one of the largest associations in the U.S. and CarolinaMLS is experiencing significant growth.  In addition to providing wholesale service to North Carolina Mountains MLS and adding 3,519 users, it is in the process of onboarding over 600 more users by providing wholesale service to the MLS of Catawba Valley, bringing subscriber numbers to 15,000+.  Additional [...]

By |2018-05-03T21:22:35-07:00November 2nd, 2017|Main category|Comments Off on Love HELPING REALTORS® succeed? Have we got a job for you!
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CoreLogic Converts 46 Central Texas Data Recipients to Trestle

IRVINE, Calif., October 30, 2017—CoreLogic®(NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced it has successfully converted 46 data recipients of the Central Texas Multiple Listing Service (CTXMLS) to Trestle™.  CTXMLS is a regional service provider operated by five REALTOR® associations with approximately 3,600 members. Trestle by CoreLogic is a leading real estate data management and distribution platform that offers RESO Platinum-certified data access to real estate brokers and technology providers. “Customers are seeing the benefit of moving their data feeds to Trestle as they are able to offer RESO compliant feeds, managed with sophisticated digital license agreements and [...]

By |2018-08-12T08:50:19-07:00October 30th, 2017|Main category, Technology Evaluation|Comments Off on CoreLogic Converts 46 Central Texas Data Recipients to Trestle
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CoreLogic Launches Partnership with SavvyCard

In the press release below, CoreLogic announces a partnership with SavvyCard that will allow CoreLogic MLSs to consider this new optional service. As you may recall, CoreLogic has been focused on enhancing the buyer portal within Matrix to make is a more full-service solution for agents providing MLS information to their clients. On the mobile side, this is also accomplished with GoMLS. This new service is an alternative that combines a variety of important agent applications into a unique and simplified service that has some outstanding connectivity to social media marketing. According to Chirs Bennett, General Manager of Real Estate [...]

By |2018-05-03T21:22:36-07:00October 24th, 2017|Broker Technology Research, Main category|Comments Off on CoreLogic Launches Partnership with SavvyCard
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Redfin Offers Method To Modernize IDX

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]

By |2018-05-03T21:22:39-07:00September 19th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off on Redfin Offers Method To Modernize IDX
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It’s the Biggest Marketing and PR Mistake

Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That’s what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding [...]

By |2018-05-03T21:22:39-07:00September 18th, 2017|Main category, Sales Advisory, Strategic Planning|Comments Off on It’s the Biggest Marketing and PR Mistake
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Looking for Job Security? Brokers are Looking for THIS!

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds to a RESO Certified collection of data.  This bold step allows all brokers to take full advantage of the rich collection of data relevant to their market available with Platinum [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|Comments Off on Looking for Job Security? Brokers are Looking for THIS!
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MLSListings Shares Best Practices for Public Relations

Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and large, newspapers may not display real estate listings from the MLS unless there is a special consideration. To save brokers and agents money, MLSListings has developed an agreement with 12 [...]

By |2018-05-03T21:22:41-07:00September 5th, 2017|Marketing, MLS Insights|Comments Off on MLSListings Shares Best Practices for Public Relations
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Data is Power and You Have the Power Brokers!

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Data is Power and You Have the Power Brokers!
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Are You Guilty Of “Business As Usual Budgeting?”

Financial and budget planning concept with calculator notebook and financial chart report on work desk How many of have been informed that need to spend the rest of your budget or its going to be reduced next year?   How many times have you blindly hit copy and paste and then added a bit for inflation and an unexpected project and then called it a day on your budgeting process?   If you’re walking somewhat blindly through your budgeting process then you’re practicing what we call “business-as-usual budgeting”. What’s that? Well, if your typical budgeting practice is to look at last year’s [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Strategic Planning|Comments Off on Are You Guilty Of “Business As Usual Budgeting?”
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