Sometimes Zillow Group does something that aggravates the industry, like displaying agent reviews. Other times Zillow does things that not only aggravate the real estate industry, but they point to profound best practices that are a roadmap to success. When brokers pay attention, they can learn a lot.
I was inspired by a Facebook post the other day that asked the question – “Name One Thing That Government Has Made Cheaper and More Efficient.” Ok – it was not really a question. But it was a command that begged a question.
October 17, 2018 – Greensboro, NC and New Orleans, LA – Today, Elm Street Technology (EST) announced the acquisition of eMerge, a marketing automation technology and marketing services provider to the real estate industry. The acquisition, for an undisclosed amount, is the 5th strategic acquisition over the past 24-months in an effort to consolidate proven and successful vendors in the real estate industry.
Wire Transfer scams continue to plague the real estate industry, but brokers are deploying countermeasures and collaborating with the Federal Bureau of investigation to catch these criminals. WAV Group was provided with an insiders’ overview of a recent victory by the FBI to shut down a huge ring of scammers. The story was amazing.
NAR hires two heavyweights to take organization to next level! I recently had the pleasure of working with Victoria Gillespie. When I saw NAR’s announcement about her become their new Chief Marketing and Communications Officer I was thrilled! She is the consummate professional and she knows a TON about the effective ways to leverage today’s marketing techniques to help an organization engage with its direct customers and their clients! I’m confident she is going to bring a ton of fresh thinking about the ways to make the REALTOR® brand stronger, while finding ways to deliver content to consumers that will [...]
Mitch Skinner of the law firm, Larson Skinner did a wonderful post on their website that drafted a framework around MLS Fair Input Guidelines. This is a major topic for our nation’s MLSs and it is time for collaboration and thought leadership. Let me begin by complimenting Skinner on his efforts. If you have not seen the post, you may want to buzz over and look at A Conversation About Fair Input Guidelines before contemplating this article. My hope is that this will be on the agenda at the upcoming fall conference of the Council of MLS in Orlando, hosted by My Florida Regional MLS.
WAV Group partner, Victor Lund will be traveling to Paris again this year for what has become an annual journey to share and learn with our European counterparts in real estate. The conference is being held October 3rd and 4th.
If you believe that brokers are not engaged with RESO or data standards, think again. According to the recently published 2018 RESO Broker Survey, nearly 80% of brokers are either considering expansion or are in the midst of expanding into new regions.
In the media, you hear that Compass is a traditional brokerage driven by incredible technology that gives their agents an advantage in the marketplace. Frankly, I have registered for Compass’ website and mobile apps as a consumer and have not experienced anything extraordinary yet. We will continue to watch how they evolve their technology. It takes a very long time to do this, especially if you are trying to keep up with the data integrations driven by their market growth. Compass has Ori Allon as their Founder and Chairman. He founded Orion (search algorithm company acquired by Google), and Julpan (a product that analyzes social information on social media, acquired by Twitter). We have not seen Compass reinvent real estate search or do anything that integrates advanced social integrations yet. But it is part of the founder’s DNA. I am looking forward to what they bring to market.
REAL Trends, in collaboration with BoomTown, dotloop, and ERA Real Estate, in 2016 to conduct a terrific study of real estate teams. Called The Real Estate Teams Playbook, perhaps real estate’s most comprehensive look at teams, REAL Trends said it surveyed or interviewed thousands of real estate professionals “to understand the foundation and characteristics of today’s most successful teams.”
Customer Relationship Management platforms going through a massive revolution today, and real estate teams, agents and brokers are taking notice. Leading CRM firms are programming the stock content and action plans to align with popular coaching techniques.
Wow, just saw this and just HAD to comment. It’s rare that we see brokers go at each other so publicly about their competitive claims, but I have to say this letter is pretty interesting. The real estate industry is rife with hyperbole and marketing claims. Our industry’s preference of opinion over fact is one of the main reasons I started a research practice within WAV Group. The birth of business intelligence is allowing brokerages new ways to substantiate or refute claims like the article from Moxiworks shown below. Moxiworks is using MLS data married with BI tools to refute [...]
