The Future of Anything

I would attribute the series of postures on The Future of the MLS to Saul Klein. He may not have been the first to coin the phrase, but he has embraced it and made it his own. It is with due respect that we leave that posturing behind and set forth on a new journey. Our industry is at an inflection point, and my fear is that we are too blinded by current affairs to look beyond the steps in front of us. This morning, I encountered a quote from Antoine de Saint Exupery, a French writer, poet, and aviator [...]

By |2018-05-03T21:24:35-07:00May 30th, 2013|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning, Suveys and Research, Technology Evaluation|0 Comments
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Move releases the new Realtor.com Brand

We have seen some re-branding released recently from leading real estate consumer brands. Today we see the release of the new Realtor.com – where home happens. Last year saw the rebirth of Century 21 – Stronger, Bolder, Faster. These are very well recognized consumer brands. MOVE EVP Marketing, Barbara O’Connor and her team took a close look at the Realtor.com brand within a year of her arrival at the company. I am excited to see how this new treatment works out. I can assure you that they have likely exhausted focus groups to predictably make a selection that reaches their [...]

By |2018-05-03T21:24:40-07:00March 5th, 2013|Main category, MLS Insights|2 Comments
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Attention Brokers – Learn how to take back the web from third parties!

While brokers have lots of technology tools at their fingertips today, a high impact website is still a critical tool driving success for any size real estate company.  Third parties continue to gain traction and traffic with consumers because they know what consumers are looking for and they deliver on their needs consistently!  If brokers want to become THE source for real estate consumers, they need to find ways to enhance and re-invent their own web presence. Brokers also need to learn about how to use their online presence to nurture new customer relationships for their agents. RED and RE [...]

By |2018-05-03T21:24:48-07:00November 1st, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category|0 Comments
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Short on Inventory? How about forming stronger relationships with Homebuilders?

WAV Group saw this news release come across the wire today.  What we would like to see is a much stronger collaboration between home builders and REALTOR organizations. Just about every area in the country is low on inventory right now. Why not partner with homebuilders to offer up their inventory. The industry can work with the homebuilders to be sure that REALTORS are getting adequately compensated for the work they do with builders.  Associations can also provide training to agents to teach them how to work effectively and professionally with homebuilders.  Homebuilders have been forced to go it alone to [...]

By |2018-05-03T21:24:50-07:00October 15th, 2012|Main category, MLS Insights|1 Comment
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Increasing the relevance of MLS organizations – How about expanding the scope of data offered?

MLSs are under siege right now.  Since they control the most consistent and profitable cash flow source in the industry, they are very attractive targets.  They need to continue to innovate to increase their value and relevance since many are chipping away at their positions right now. It’s clear from the work we’ve done with MLSs. Data quality and comprehensiveness is the core value proposition common to all MLSs. No other organization has figured out a way to deliver the breadth and depth of quality real estate information that MLSs offer today.  Even well financed venture-backed start-ups have not figured [...]

By |2021-06-22T13:22:18-07:00November 29th, 2011|Main category, MLS Insights|4 Comments
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Great Vendors Embrace Rules

There has been a lot of conversational concern about companies that enter into new verticals of data management and service offerings. Four such instances were announced this year. REALTORS® Property Resource contracts with LPS for data services and LPS subcontracts to Real Estate Digital. Zillow purchased an IDX vendor, Diverse Solutions. MOVE purchased Threewide, the providers of the popular Listhub syndication service. CoreLogic launched a new appraisal tool leveraging MLS data. In every case, the vendor has been virtuous and adhered to contracts and data use rules. In each of these cases, many feared that data could be misused or [...]

By |2018-05-03T21:25:22-07:00November 22nd, 2011|Broker Technology Research, Main category, Marketing, MLS Insights, Product Management, Strategic Planning, Technology Evaluation|0 Comments
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Putting the teeth back into the REALTOR® Brand

Real estate agents in our industry spend millions of dollars as a group annually to become a REALTOR® and to stay a member of the REALTOR® family. As someone who cut their teeth working with some of the most highly trusted brands in the world like Fisher-Price, Sesame Street and others, I have a few observations of the real estate industry’s branding efforts. First, when I ask most REALTORS® what makes them different than non-REALTORS® they say “the code of ethics”. While I appreciate the fact that those that live to the letter of the code of ethics may treat [...]

By |2018-05-03T21:25:22-07:00November 21st, 2011|Main category, MLS Insights|3 Comments
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Melanie Blakeney Selected as MAAR’s New Leader

MEMPHIS, Tenn., August 25, 2011 – Today the Memphis Area Association of REALTORS® Board of Directors named Melanie Blakeney as its Executive Vice President, effective Dec. 1, 2011. She succeeds long-time Executive Vice President Jules Wade, who will be retiring this fall. Blakeney currently is Executive Vice President over MAAR’s Commercial Council and MLS. She came to MAAR in 1999 from the Lafayette Board of REALTORS® in Louisiana, where for a decade she served as President/CEO. Previously, she was Executive Officer over the Norman Board of REALTORS® in Oklahoma. She is a graduate of the University of Oklahoma in Norman. [...]

By |2018-05-03T21:25:30-07:00August 29th, 2011|Main category, MLS Insights, Press Releases|0 Comments
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Market Leader Launches New Best-in-Class Product to Provide Home Buyers and Sellers With Local Market Data

KIRKLAND, WA — (MARKET WIRE) — 08/03/11 — Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), a leader in online marketing and technology solutions for real estate professionals, today launched Market Insider, a comprehensive, powerful and innovative set of tools to brand agents as the neighborhood expert, keep prospects coming back to their website, and drive greater loyalty and sales from customers and referrals. Market Insider engages home buyers and sellers with customized, up-to-date reports of home sales, trends, demographics and side-by-side statistics on their favorite neighborhoods. This detailed, local market data is available for consumers to browse on the agent’s website, and [...]

By |2018-05-03T21:25:33-07:00August 4th, 2011|Broker-Agent Information, Main category, Marketing, Press Releases|0 Comments
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LPS Applied Analytics Introduces LPS Home Price Index

JACKSONVILLE, Fla. – July 7, 2011 – Lender Processing Services, Inc. (NYSE: LPS), a leading provider of mortgage and real estate technology, data and analytics, today announced that its LPS Applied Analytics division has introduced the LPS Home Price Index (HPI). The LPS HPI shows historical price trends for residential properties in the United States, offering cost-effective estimates of property values that underlie residential mortgage portfolios and securities. […]

By |2018-05-03T21:25:35-07:00July 11th, 2011|Broker-Agent Information, Main category, Press Releases|0 Comments
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RE Technology Announces New ‘Follow the Leader’ Column, Seeks Nominations

RE Technology (www.retechnology.com), the leading media site for the real estate technology industry, has become a daily resource for many MLS professionals, brokers, and agents. Their already-rich array of content is now being augmented with an exciting new column: “Follow the Leader.” […]

By |2018-05-03T21:25:35-07:00July 7th, 2011|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|1 Comment
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CEO Opening for Greater Las Vegas Association of REALTORS

WAV Group has been retained to hire a new Chief Executive Officer for the Greater Las Vegas Association of REALTORS®. The job description is listed here. If you have any questions about the position, feel free to drop me a line at marilyn@wavgroup.com. ORGANIZATIONAL DESCRIPTION: The Greater Las Vegas Association of REALTORS® is the 6th largest real estate association in the United States serving over 11,000 members with a strong breadth of MLS services and Association benefits. […]

By |2018-05-03T21:25:37-07:00June 28th, 2011|Main category, MLS Insights|0 Comments
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