REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

By |2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off on REALTOR.Com Shoots across bow of Trulia and Zillow
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MRIS providing aid to Homeless Shelter

I caught this article this morning on the Property Portal Blog. MRIS provides this inspiration to other MLSs around the nation. If there was ever a cause that the MLS and Associations of REALTORS should support - it has got to be helping the homeless. Print this article and bring it to your next board of directors meeting. Get approval to help out your local homeless shelter.   Metropolitan Regional Information Systems (MRIS), one of the largest MLS portals in the US serving the Baltimore-Washington Metropolitan Area including Maryland, Washington DC, Northern Virginia, and parts of West Virginia and Pennsylvania, has announced that it has entered into a title [...]

By |2018-05-03T21:25:06-07:00April 19th, 2012|Main category, MLS Insights|Comments Off on MRIS providing aid to Homeless Shelter
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Century 21 touches franchises with 2012 plan

Century 21 is cool. And that is a new thing for a 40-year-old real estate brand. I purchased my primary home from a Century 21 agent because of the agent, not because of the brand. However, in the past few years, Century 21 started looking cool. Being a cynic and a skeptic, I did not really believe that they were cool. Sotheby’s is luxury, Coldwell Banker is business, BH&G is lifestyle, ERA is old school, and Century 21 is Middle America. None of those brands are cool. That changed for me today. WAV Group works with lots of brokers. They [...]

By |2018-05-03T21:25:06-07:00April 12th, 2012|Broker Technology Research, Main category, Marketing|1 Comment
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MLS Wins Mobile, or Fails the Agent

If you have been to a real estate conference in the past three years, you may have heard a session about mobile technology. Those strange phones that every person in America carries with them everywhere they go is also a computer. Only a few hundred million people know this secret today. MOBILE IS A CORE MLS SERVICE Sorry for shouting and pardon my sarcasm.  Today’s MLS providers are failing to support agents (and consumers) with a mobile solution. This is not an opinion. It is a fact. We have surveyed agents everywhere in America, and at best, MLSs get a [...]

By |2018-05-03T21:25:07-07:00April 6th, 2012|Main category, MLS Insights|1 Comment
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iPad Listing Presentation Apps are hot for 2012

If you appreciate research, you will enjoy some of these statistics. They point to the prioritization of tools that agents and brokers are seeking to improve the effectiveness of their marketing. The survey conducted by Imprev was presented to agents and brokers attending the Leading Real Estate Companies of the World conference. Keynote: They want iPad Listing Presentation Apps. With Apple selling more than 250,000 iPads a week - it is clearly a game changer that professional real estate agents are adopting. RE/MAX in concert with Imprev is the first company to launch a franchise-wide listing presentation tool for the [...]

By |2018-05-03T21:25:08-07:00March 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research, Technology Evaluation|Comments Off on iPad Listing Presentation Apps are hot for 2012
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Victor Lund to speak at Leading RE Conference Monday

WAV Group partner, Victor Lund has been invited to speak at the Leading Real Estate Companies of the World Conference on Monday, March 26th, 2012 in Orlando, FL. 1 PM EST. Leading RE is one of the best organized and most highly respected group of brokers in the United States. They are comprised of real estate brokerages from across the nation who are independent  (not a franchise) and each of them qualified for membership by having the highest market share of any independent brokerage in their region. Today’s real estate brokerage is lifting its head once again from the slumber [...]

By |2018-05-03T21:25:08-07:00March 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off on Victor Lund to speak at Leading RE Conference Monday
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How Strategic is your Strategic Plan?

The real estate industry is in a state of flux – many of the rules as we know it are changing before our eyes. Demanding consumers now require a lot more from their agents. Agents expect more from their brokers. Brokers believe their Associations and MLSs need to do more to help them survive. Every group in the real estate “food chain” is at risk of becoming overpriced, irrelevant or both by the changes before us. So what is YOUR organization doing to prepare for the inevitable changes being thrust upon it? Is your group looking at “worst case” scenario [...]

By |2018-05-03T21:25:09-07:00March 15th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category|Comments Off on How Strategic is your Strategic Plan?
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Is the MLS responsible for the Syndication Mess?

I give a lot of credit to the Council of MLS for their commitment to understanding the issues with listing syndication and formulating an effort to fix it. In the first place, the failure of many MLSs to understand listing syndication has been the cornerstone of the problems that exist today. Here is a little history lesson. In the beginning, only a few brokers with their own IT staff were able to supply a feed of their listings to publishers. When a broker has hundreds of listings or tens of thousands of listings like Howard Hanna, Prudential Fox and Roach and [...]

By |2018-05-03T21:25:10-07:00March 9th, 2012|Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation|2 Comments
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A Brief Quiz: What Type of Executive Are You?

When you are confronted with potential change to your organization, do you believe you are a “big picture” thinker or a wall builder? True leaders understand how resisting necessary change is never the right option. What type of leader are you? I recently had a conversation with an MLS/Association executive that made me realize how strong some of our leaders are, as well as how short sighted others are.  This particular MLS executive who oversees a fairly good-sized organization with over 5,000 members brought up the issue of sharing data with another MLS.  It really wasn’t the specific reason we [...]

By |2018-05-03T21:25:10-07:00March 8th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning|1 Comment
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Top MLS trends for 2012

WAV Group is among the ranks of consulting and research firms dedicated to the success of the Nation’s MLSs. Given the company’s involvement at the strategic planning level, there are several developing themes being nurtured.     The top six trends are: Listing Syndication Premium Service Offerings MLS Consumer Websites Online Signatures Data Licensing Data Sharing […]

By |2018-05-03T21:25:13-07:00March 1st, 2012|Main category, MLS Insights|Comments Off on Top MLS trends for 2012
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Why Innovation Fails To Change Real Estate

Every year, real estate sees the launch of beautiful products, offering awesome features, advantages, and benefits. Excellent marketing programs back them and the press creates a jubilee – Innovator of the Year! Then the product launches, and the industry shrugs its shoulder. It is the conundrum of new product development and innovation for real estate. Most of these companies are doing everything right. They are doing research, spotting trends, holding focus groups, testing usability, and modeling lovely financials. If they can only get 1% adoption of this, or 3% of that, revenues will be awesome. There are 1 Million real [...]

By |2018-05-03T21:25:14-07:00February 21st, 2012|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Product Management, Strategic Planning, Suveys and Research, Technology Evaluation|9 Comments
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Keller Williams Family Reunion a Huge Success

Give credit where credit is due. Keller Williams may not be the largest franchise organization in the US or the World – but they are working hard to get there, and are awfully close. They recruit like crazy. Keller Williams is a franchise organization whose core focus is on the agent. They consider themselves mentors, trainers, and solution providers to support the agent in reaching their potential. Moreover, they profit share. If the company makes money, the agent wins. Last year, they made a profit of $38M across all 75,000 agents. The profit share works out to be about $506 [...]

By |2018-05-03T21:25:15-07:00February 14th, 2012|Main category|2 Comments
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