Looking for an Amazing New Career Opportunity?

Looking for an amazing way to leverage the network of relationships you have built in the industry?   How about selling one of the most insightful, relevant and effective educational tools in the industry today – RE Technology.com, WAV Group’s sister company? We’re looking for a few amazing sales warriors to help us expand the reach of our platform to even more agents and brokers and in turn, take their sales careers to the next level. Currently the site is available to over 750,000 agents and brokers.   It is one of the most popular tools available in nearly 100 MLSs around [...]

By |2018-05-03T21:23:48-07:00March 18th, 2015|Main category, Our Services|0 Comments
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Five Ways to Make a Thoughtful Decision about Direct Feeds

I had the honor of working with the Greater Albuquerque Association of REALTORS® today. They hosted a Town Hall asking for input on whether or not their brokers would like them to negotiate a Direct Feed from the Zillow Group on their behalf.  Michael Bustamante did a great job of framing the issues that need to be discussed and ultimately decided upon. While the issue is anything, but clear cut, there were interesting questions posed that may be helpful for you to use in your market as you try to think your way through your market’s decision about direct feeds. [...]

By |2018-05-03T21:23:49-07:00March 16th, 2015|Main category, MLS Insights, Strategic Planning|4 Comments
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Forward Looking Technology

2015 and 2016 will be years of incredible change in real estate technology. For too long, the real estate industry evolved in an eggshell whereby data, applications, and presentation layers were composite to one another behind most fragile and isolated shell walls. Today, we see systems that separate these three components of the technology to maximize the usefulness of this information to the industry and the consumers it serves. We Got You “We got you” is a statement that can have two meanings when a technology provider speaks it. It can take on the meaning of “we screwed you” or [...]

By |2018-05-03T21:23:49-07:00March 12th, 2015|Broker-Agent Information, Main category, Technology Evaluation|0 Comments
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Do you love what you do?

It’s been a whirlwind past few weeks with Inman Connect and Leading RE and everything in between. And then came Valentine’s Day and I found myself writing and thinking about love: A news release on the love of our homes, a new Valentine’s video from 12-year old Sparkles Lund that captured her love of dancing, and I sat down and wrote a love letter to my wife of 22 years. So ask this question: Why do you love what you do? I asked this of a friend of mine when we both were hitting 40. He said he didn't. I [...]

By |2018-05-03T21:23:49-07:00February 25th, 2015|Main category, Marketing|1 Comment
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Revised IDX Rules are Looming for MLSs – New Solution Announced to Help MLSs be Compliant

As you probably know by now, the rules governing IDX were revised at the NAR Meetings in November last year.  Click here to view the details of the approved changes. One of the big changes requires that every MLS provide a Web API by June 30th, 2016 to make it much easier for brokers to allow third party companies to leverage MLS data for tools used by brokers. For the non-techies among us, let me answer the first question….What the heck is an API and why should I care? According to NAR…. API, short for Application Program Interface, describes a [...]

By |2018-05-03T21:23:49-07:00February 25th, 2015|Main category, MLS Insights, Reports|1 Comment
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Social Media or mass media?

Social media campaigns seems to be getting the bulk of attention in marketing and communication budgets these days, but I would argue that mass media still packs a far more potent punch when you are trying to build a brand or generate top of mind awareness among a mass audience. Skeptical? Let’s look at some numbers. Super bowl advertisers paid as much as $4.5 million for a 30 second spot this year – a new record – to reach 114 million viewers. That’s just over 4 cents a viewer. In 1993, advertisers paid $850,000 to reach 90 million viewers, just [...]

By |2018-05-03T21:23:49-07:00February 25th, 2015|Main category, Marketing|0 Comments
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Audit Third Party Portals Today

Brokerages publish listings to third party portals as a method of advertising homes for sale. As we mentioned in our paper, the Syndication Rats Nest (Download Report), every portal displays listings differently. Moreover, portals apply different rules on the same listing if it comes from a different data source. Confused? You are not alone. Portals are constantly battling on multiple fronts. They are innovating constantly to return better value to consumers and advertisers. On any given day they segment their consumer traffic to test innovation strategies. Sometimes your listings are folded into the mix in ways that you did not [...]

By |2018-05-03T21:23:50-07:00February 25th, 2015|Main category|0 Comments
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Association/MLS Leadership Doesn’t Always Allow for a Consensus

Association and MLS leaders have it tough today.  The best leaders are staying on top of the latest trends, considering how emerging ideas affect their subscribers and proactively making changes to keep their organizations relevant.  Sounds like the kind of leader we all want to be right? So if this is what all leaders strive for, why is it so hard to create sustainable change? I have recently run across a few examples where the Board of Directors believed they knew the path that was best for their constituents yet they were not able to implement the path that made [...]

By |2018-05-03T21:23:50-07:00February 25th, 2015|Marketing, MLS Insights, Strategic Planning, Technology Evaluation|9 Comments
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Down Payment Resource™ Job Opportunity

   JOB OPPORTUNITIESAccount Manager   Down Payment Resource™ is seeking an Account Manager responsible for establishing and growing collaborative relationships with our customers and partners. With the goal of maximizing the growth and value of our existing client base, objectives for this position include strategic customer lifecycle management, customer adoption of Down Payment Resource products and services and customer satisfaction. Job requirements: Ability to work remotely Ability to travel frequently Thorough understanding of the real estate industry Knowledge of the home buying process, mortgage finance and homeownership programs 10 years of experience in real estate and account management Proficiency in [...]

By |2018-05-03T21:23:50-07:00February 24th, 2015|Main category, Our Services|0 Comments
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We lost a One of a Kind Gem this Week

My heart sank this morning when I heard the news that we had lost Bob Hewes.  Bob was one of my absolute favorites in the industry – could be because he kind of reminded me of my dad who I miss desperately too. Bob had that rare dry sense of humor – you always had to pay attention or you would miss his subtle nuances and quips.  He was a born negotiator. He wasn’t happy unless he was getting a big deal for his beloved Association. the Naples Area Board of REALTORS®.   He got the best of me pretty much [...]

By |2018-05-03T21:23:50-07:00February 9th, 2015|Main category|0 Comments
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PR: The most underrated marketing strategy in real estate

In today’s world of real estate marketing, advertising gets all the money, social media gets all the glory, and public relations is often an afterthought. But should it be? Everyone understands advertising: We see it every day, in every medium; we are inundated with its messages, from the time we wake up to the moment we turn off the light for the night. It must work, or why would all these companies be spending gazillions of dollars on it, right? As for social media, it’s omnipresent. And according to the social media gurus, it is a must have because everyone [...]

By |2018-05-03T21:23:50-07:00January 21st, 2015|Main category|1 Comment
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MLS or Broker Technology Site License

Last year, WAV Group spent a lot of time measuring the effectiveness of MLS and Broker technology services with our clients. Our process typically includes one or all of the standard practices for measuring product adoption and satisfaction: surveys, focus groups, competitive analysis, adoption rate curves, true cost analysis, etc. The truth is, very few. . . Download full report MLS or Broker Tech Site License

By |2018-05-03T21:23:51-07:00January 21st, 2015|Main category|2 Comments
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