Are your services REALLY up to par?
Every company believes they offer the best to their customers. It’s the same way I believe my son is the best on his baseball team. When you spend so much time building something, working for something, you have to believe in it. But you need to take care not to let your passion cloud your objectivity. Of course I think my son is amazing, but I know he needs to practice, follow the coach’s suggestions, and we need to track his progress. How does your company know that your services really are meeting or exceeding customer expectations? With the ever-changing [...]