Building an Online Brand – The “Sparkles” Example

For any of you that follow either Victor Lund or I on social media you know that we are very proud parents. We share the latest news from our 11 year old daughter Alexandra, who has been named “Sparkles” by her fellow dancers because of her sparkling personality and propensity to wear glittery clothes regularly! As a proud parent, I have to share the great news that “Sparkles” will be appearing on the finale of Dancing with the Stars on Monday, November 24th in an opening number promoting the upcoming re-release of the classic story Annie coming to theaters around the [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category, Marketing|0 Comments
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There IS hope for the real estate industry!

I had one of the best days I’ve ever had since I’ve been a part of this industry at the NAR conference this year!   I witnessed what I believe to be a historic moment in the real estate industry where MLSs, Associations, Brokers, Franchises and Technology companies ALL came together for the greater good of the industry.   No drama, no conflict, just unity! Hallelujah! Kudo’s to the Leading Real Estate Companies of the World for bringing forth a set of balanced recommendations to the Emerging Issues committee on behalf of large and small brokers around the nation. I am proud [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category|1 Comment
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REALTOR(R) Productivity is stronger than expected

The world is looking up in real estate.  Cautious optimism abounds.  So now the real question is…how many REALTORS® are back in the game for real?  How many have captured the hearts of sellers?  How many have sold properties in the past 6 months?   We believe the information that we have just gathered is encouraging. It looks like the wealth is being spread around to more REALTORS® than expected. We thought the numbers would reflect the 80/20 rule – In reality, it looks like the 60/40 rule is running the day. Just under 60% of REALTORS have had a transaction [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|1 Comment
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WAV Group Windermere and Long and Foster Sales Excellence Case Study

[ File # csp3602041, License # 1272585 ]Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)(c) Can Stock Photo Inc. / italianestro The two valves that constitute the heart of consulting are benchmarking and case studies. Benchmarking is measuring an industry norm. Case studies focus on telling the story of new strategies deployed by pioneers for products or tactics. Both provide organizations with insights that sharpen their aim or expand their aspiration. A great example of a benchmark is WAV Group’s report that 4 in 10 real estate professionals have not done a transaction in more [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Broker-Agent Information, Main category|0 Comments
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Losing the Convention of Conventions

It was 1986. Inflation was under 2 percent, the Dow Jones closed under 2,000, a gallon of gas was under a buck, Americans were being held hostage in Iran, and it was the year the US bombed Libya. It was also the year of my first NAR Convention, held in New York City at the then new Jacob K. Javits Convention Center. I had convinced my employer at the time, Great Western Savings of Beverly Hills, to let me scout the event for exhibiting, sponsorship and press opportunities, as the bank was ready to grow its lending model nationally. The [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|0 Comments
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RealScout Secures $6M to Empower Brokers and Agents with Collaborative Search

When the Department of Justice and the National Association of REALTORS® agreed to a settlement that made virtual office website platforms available to every broker in the Nation, WAV Group expected widespread adoption and innovation of client servicing tools leveraging full/VOW data. It did not happen. Perhaps it was because of the economy was slumping or perhaps it was because of category killers like Listingbook, rDesk, and AgentAchieve. Regardless, we have kept our eyes open for innovation. A Silicon Valley based company called RealScout jumped up on the radar in a significant way this week with the announcement of over [...]

By |2018-05-03T21:23:55-07:00November 18th, 2014|MLS Insights, Press Releases, Technology Evaluation|0 Comments
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Millennial Marketing Madness

The fervor about marketing to Millennials peaked for me during the National Association of REALTORS® Convention in New Orleans last week. Surely you’ve seen some of the recent headlines: “Millennials could hold the key to housing recovery,” “Millennials need to be wooed,” “Insights about Millennials’ path to homeownership,” etc. One of the seminars at NAR had this in its title:” “Generating Referrals from Millennial Home Buyers.” Say what? Try this headline: Millennials are broke. Yes, Millennials (a.k.a. Generation Y), those who ages range from about 19 to 38, may comprise the largest segment of the U.S. population at 86 million [...]

By |2018-05-03T21:23:55-07:00November 14th, 2014|Main category, Marketing|1 Comment
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New eSignature Integration Streamlines the Transaction Process for Real Estate Brokerages

  CAMBRIDGE, ONTARIO (NOVEMBER 7, 2014) – Lone Wolf Real Estate Technologies, the industry leader in real estate solutions and services, announces a new integration with Instanet Solutions Authentisign Signit eSignature module. The Authentisign integration allows Lone Wolf clients to electronically sign the Transaction Record Sheet for each real estate transaction. It is a complementary service that streamlines the transaction management process and enhances the efficiency of brokerage operations. “This partnership showcases the true value of integrated solutions for a real estate brokerage and is an integral component in reducing manual processes for our clients,” says Chris Avery, Vice President [...]

By |2018-05-03T21:23:55-07:00November 12th, 2014|Press Releases|0 Comments
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MRIS & RealEstate Business Intelligence Announce New Executive Leadership

Heithaus Named Chief Evangelist & VP of Sales of RBI & Hill Joins MRIS as VP of Marketing ROCKVILLE, MD (November 6, 2014) — MRIS, the industry-leading Mid-Atlantic Multiple Listing Service (MLS) that facilitates nearly $125 million a day in residential real estate transactions, is pleased to announce new executive leadership for its organization and its subsidiary RealEstate Business Intelligence, LLC (RBI). Bringing more than 30 years of real estate industry experience, John L. Heithaus will assume the position of Chief Evangelist and Vice President of Sales for RBI. Heithaus, a third generation real estate professional, brings a deep perspective [...]

By |2018-09-11T08:27:16-07:00November 7th, 2014|Main category|0 Comments
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Real estate leaders share 2015 outlook on housing, economy

Imprev arguably has come to own the real estate “Thought Leader” space with its bi-annual survey now in its third year, largely because it’s not a self-serving exercise. What we get from their latest Thought Leader Survey is a refreshing, unfiltered view from a broad cross-section of the leadership of America’s real estate brokerage and franchise operations, large and small. Collectively, the real estate execs surveyed represent firms and brands that generate about half of all real estate transactions each year. Individually, there’s solid representation among small and large firms: 15% of the respondents have 50 agents or fewer, 18% [...]

By |2018-05-03T21:23:55-07:00November 6th, 2014|Main category, Reports|0 Comments
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Waves of Change Are Coming…Are you Ready?

We all know that the floor is shifting in the real estate industry. There’s a general discomfort among brokers and Associations that the world as we know it could go away soon. So what can you do to prepare?   Are you staying close to the new players entering the real estate space? Are you listening closely to what today’s real estate customers are demanding and many times NOT getting from their agent?  Are you proactively talking about the ways that the industry is changing and how it is affecting your local real estate marketplace? Here’s what can happen when an [...]

By |2018-05-03T21:23:56-07:00October 31st, 2014|Main category, Marketing, MLS Insights, Our Services, Strategic Planning|0 Comments
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Facebook frustration, love for LinkedIn and Hello, Ello

Many self-proclaimed experts tout the importance of social media in real estate marketing as if it were a nitroglycerin prescription for someone with a heart ailment. Without it you will die. And they get away with this B.S. We have to remember that social media are communication channels; and, yes, their power, their ability to engage and cause immediate action indeed can be daunting. But they are still just channels and they are not the only channels you can use to reach, engage and cause your target audiences to respond. In fact, if you use social media incorrectly it will [...]

By |2018-05-03T21:23:56-07:00October 29th, 2014|Main category, Marketing|0 Comments
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