Marilyn Wilson, Author at WAV Group Consulting

Value of Buyers Agent Diminishing, Study Reveals

WAV Group has had the pleasure of working with the Houston Association of REALTOR®’s Consumer Research Panel for over a year now. The panel has helped the organization uncover many meaningful insights that have helped share technology strategies, advocacy efforts, and educational efforts. Today, the Houston Association of REALTORS® released the findings of their “DIY: Do It Yourself” consumer research panel study. The purpose of the study was to gauge how important Houston area consumers feel agents are to the transaction. The survey, which was fielded to the 7,000 consumers that are now a part of the industry’s largest consumer [...]

By Marilyn Wilson|2018-05-03T21:24:13-07:00April 25th, 2014|Broker-Agent Information, Clients, Main category, Our Services, Reports|1 Comment

MRIS Seeking Seasoned and Strategic Director of Marketing

Director of Marketing, Communications, Events & Education Position and Company Overview Metropolitan Regional Information Systems, Inc. (MRIS, Inc.), located in Rockville, MD, is the largest real estate information service in North America serving the information needs of nearly 40,000 real estate professionals in the Mid-Atlantic. The company helps facilitate over $60B in residential real estate transactions each year and provide breakthrough technology designed to create value and innovation for the real estate industry. The company offers a leading edge suite of real estate marketing tools and technologies to its customers available both via subscription and a la carte purchases. MRIS [...]

By Marilyn Wilson|2018-05-03T21:24:13-07:00April 25th, 2014|Clients, Main category, Marketing, Our Services|Comments Off

A Potential New Role for the MLS

The home buying process and obtaining a mortgage are inextricably linked. The Mortgage industry has been pushed to the forefront by the recent mortgage crisis, marked by unprecedented rates of loan delinquencies, defaults, and foreclosures. Recent studies on this topic cite various causes, including risky product offerings, economic conditions, a housing price bubble, adverse selection, and questionable marketing practices Today, MLS organizations are positioned to play a much broader role through their network of subscribers to leverage technology to make the process of buying and selling a home much more efficient and effective. Some of the most innovative MLS organizations [...]

By Marilyn Wilson|2018-05-03T21:24:15-07:00March 13th, 2014|Main category, MLS Insights, Reports, Technology Evaluation|Comments Off

Important Information from the NSBA

It is a great honor to be able to serve on the Board of Trustees of the National Small Business Association. Below is a piece by NSBA President and CEO Todd McCracken discussing important issues facing all small business across industries, including real estate. I look forward to sharing more valuable information like this from the NSBA with our industry! To become a member of the NSBA visit nsba.biz Inside the Beltway - March The Monthly Update on Small-Business Policy By NSBA President and CEO Todd McCracken Small Business Policymakers On Wednesday, March 5, the Senate Small Business Committee voted [...]

By Marilyn Wilson|2018-05-03T21:24:15-07:00March 13th, 2014|Broker-Agent Information, Main category, Our Services|Comments Off

Association Standards – It’s definitely TIME!
Gallery
Association Standards – It’s definitely TIME!

Broker-Agent Information, Main category, Our Services

Association Standards – It’s definitely TIME!

Jeremy Conaway, Dale Stinton, and Bob Moline used the Swanepoel Trends report to push the real estate elephant into the spotlight in America. There are simply too many REALTOR® Associations not providing adequate service and support to their members. Today, 1100 of the 1400 REALTOR® Associations in America have fewer than 300 members. Many of these smaller organizations have a difficult time delivering the depth of services and training REALTORS® need to effectively serve the needs of their clients and stay relevant with all of the technology options available to today’s demanding consumers. At the end of the day, real [...]

By Marilyn Wilson|2018-05-03T21:24:16-07:00February 11th, 2014|Broker-Agent Information, Main category, Our Services|8 Comments

What Does the State of the Union Address Mean for Small Businesses?

As some of you may know I was recently appointed as a Trustee to the National Small Business Administration. One of the reasons I am thrilled to serve with this group is their stated non-partisan approach to evaluating and influencing policy. If any of you have suggestions about ways you believe the Federal Government can better serve the needs of your small business please pass them my way. I would love to represent your ideas to the NSBA. As part of my appointment, I now have the privilege of receiving regular communications helping me and thousands of other small business [...]

By Marilyn Wilson|2018-05-03T21:24:17-07:00January 30th, 2014|Main category, Press Releases|1 Comment

Build Broker Support of your MLS Consumer Website with this FREE tool!

Build Broker Support of your MLS Consumer Website with this FREE tool! MLS Consumer Facing websites collectively deliver millions of leads and thousands of inquiries for their subscribers every year. In every market that I have evaluated the MLS delivers 2 to 3 times the number of inquiries that any other leading third party site does including Zillow and Trulia. Sadly, most brokers and agents are not aware of this amazing value they receive from their MLSs. I solidly believe that if MLSs did a better job of communicating the amazing marketing value of these sites, brokers of all sizes [...]

By Marilyn Wilson|2018-05-03T21:24:21-07:00December 19th, 2013|Broker Technology Research, MLS Insights, Technology Evaluation|Comments Off

What would it take for YOU to be one of the Top 100 most Loved Brands in the World?

Anybody that runs a company wants to believe that consumers LOVE their brand – after all we love our brands don’t we? While that’s a great goal, it’s a lot harder than it looks to create a strong emotional connection with your customer base. Apco Worldwide, a public relations firm recently fielded a global survey. Here’s the list of the Top 100 Most Lived brands. According to Apco’s press release, here’s what it takes to rank as a loved brand: “APCO's proprietary Emotional LinkingSM model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands [...]

By Marilyn Wilson|2018-05-03T21:24:24-07:00November 4th, 2013|Broker-Agent Information, Marketing, MLS Insights|Comments Off

Is too much Agent- Centricity at the heart of the industry dysfunction?
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Is too much Agent- Centricity at the heart of the industry dysfunction?

Clients, Main category, MLS Insights

Is too much Agent- Centricity at the heart of the industry dysfunction?

A couple of months ago I wrote a post called the “Challenge for Positive Change” that highlighted many of the relationship dysfunctions we are experiencing in the industry today. We have the honor of working with large brokers as well as MLSs, Associations, technology companies and even title and home warranty providers. We see misperceptions and distrust running rampant between each of these groups. It’s clear that there are many that are feeling as though our industry could be working together much better than it is at the moment. Fast forward a few weeks and we get to CMLS and [...]

By Marilyn Wilson|2018-05-03T21:24:24-07:00October 24th, 2013|Clients, Main category, MLS Insights|Comments Off

One Path for MLSs and Large Brokers to Work Together More Effectively

As many of you know there is quite a bit of discontent with selected large brokers and their MLS relationships. While there are many components to this discontent, there is one tangible action step that MLSs can take to help improve the relationship. The Realty Alliance recently published their Fair Display For MLS Public Facing Websites Document. Fortunately, our experience suggests that most MLS websites comply with these rules. For any MLS that already offers a site or is considering launching one here are the gotta have rules you must follow to be in compliance with The Realty Alliance’s dictate: [...]

By Marilyn Wilson|2018-05-03T21:24:25-07:00October 23rd, 2013|Main category, MLS Insights, Technology Evaluation|3 Comments

Listhub Offers New Terms HAR Agreement

Listhub has finally enrolled the Houston Association of REALTORS® in its listings distribution platform by matching the terms of HAR’s unique needs for listing syndication. Historically HAR has entered into direct agreements with major portals. Houston CEO, Bob Hale spoke briefly about the organization’s strategic shift toward Listhub during our discussion at the Council of MLS meetings in Boise, Idaho. “We track everything so our brokers can maximize their success in online marketing,” said Hale. The Houston Association of REALTORS® pioneered the STAR reports that have long provided their members with detailed reports on listings and leads displayed on HAR.com. What was missing was [...]

By Marilyn Wilson|2018-05-03T21:24:25-07:00October 9th, 2013|Broker-Agent Information, Clients, Main category, MLS Insights|Comments Off

Don’t Miss this Webinar on How to Make Your Business Explode with a Lead Generation Program!

Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. WAV Group partner Marilyn Wilson is moderating this RE Technology webinar. This webinar is targeted to real estate brokers. Unfortunately, these sites can provide inaccurate data but time and again consumers head there because it’s the only location that provides them this information. Would you like to learn about an affordable program to attract potential new clients directly to your website, avoiding the [...]

By Marilyn Wilson|2018-05-03T21:24:26-07:00October 4th, 2013|Broker-Agent Information, Clients, Main category, Strategic Planning|1 Comment

About Marilyn Wilson