About Marilyn Wilson

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So far Marilyn Wilson has created 571 blog entries.

IDX Policies Proposed to Go More Broker-Friendly

I am proud to say that WAV Group has been working with the Leading Real Estate Companies of the World to create a set of recommendations for ways to improve and update IDX policy. No, there have no bloody fights or name-calling on this one. Just a collaborative process led by Pam O’Connor, CEO of LeadingRE and the MLS Emerging Issues and Trends Committee. In April, LeadingRE sent a list of recommendations facilitated by WAV Group and drafted by their Technology Advisory Council of top Brokerage CIOs to NAR.  These were designed to streamline and update the NAR IDX Guidelines. The [...]

By |2018-05-03T21:23:56-07:00October 29th, 2014|Main category, Marketing|10 Comments
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Is your Board out of touch?

Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today?  Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are?  Is your organization suffering from stifled and cumbersome decision-making? Here’s what can happen when an organization is out of touch.  They can delay decisions because they seem difficult or controversial causing the organization to fall behind or lose its competitive advantage. Boards that do not stay close to trends can enforce outdated [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, Strategic Planning|2 Comments
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The Lasting Value of Knowing What Your Customers Are Looking for 

The Case for Measuring Customer Satisfaction Regularly MLSs are monopolies right?  They OWN their territory so they don’t have to worry about customer satisfaction.  Few in the industry would ever agree to this statement but in reality, many act as though they are a monopoly – not paying close attention to what their customers are asking for.  Can you honestly say you know what your MLSs strengths and weaknesses are?  Do you know what frustrates your customers or how you might hinders them from selling real estate as effectively as they could?   Do you occasionally get a board member that [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, MLS Insights, Our Services|Comments Off on The Lasting Value of Knowing What Your Customers Are Looking for 
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The Seamless Transaction!   It’s FINALLY starting to happen before our eyes!

ZipLogix® has long been a provider of electronic forms software. They led the migration of processing transactions from paper to online with the launch of their zipForm® software and have opened up a huge opportunity for innovation, risk reduction and efficiency. zipLogix® is on a roll. They are forging tons of partnerships with companies that provide other valuable parts of managing the real estate transaction. The Ultimate Goal? Looks like a path to truly create a seamless, paperless transaction. Way to go zipLogix® – we at WAV Group have been asking for this type of integration for years! We wrote [...]

By |2018-05-03T21:24:00-07:00August 27th, 2014|Main category, MLS Insights, Press Releases|Comments Off on The Seamless Transaction!   It’s FINALLY starting to happen before our eyes!
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Are you living the life of a Customer Servant?

We all know that our businesses are dependent on our customers, yet we don’t always live the dream of providing amazing customer service. It’s easy when you get tired to say “I’ll get up early and do it tomorrow”.   When the phone rings and we don’t answer it we might justify it by saying I need to focus on this CMA I am building. Or worse yet, the phone might ring and we ignore it because we’re talking to one of our friends or having a cup of coffee. While we’re all human and we have our moments of weakness, [...]

By |2018-05-03T21:24:00-07:00August 25th, 2014|Broker-Agent Information, MLS Insights|Comments Off on Are you living the life of a Customer Servant?
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We’re Losing the Race for Relevance – How to Stem the Tide

Idea #1 - How to Take Credit for the Industry’s Service Quality Every real estate association I have the pleasure of working with is struggling with how to re-invent themselves. Everybody knows it’s a problem at some level, but yet there has been no fundamental change in the focus, governance or scope of associations in several years. Are we just going to sit by and watch the association business go away?  Should it go away?  Has the value of an association run its course? My fundamental belief is that Associations CAN and DO play an important role in the industry, [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Reports|Comments Off on We’re Losing the Race for Relevance – How to Stem the Tide
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Greater Alabama MLS Chooses ListTrac for Seller Reports

  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites - nobody is counting the traffic in the MLS or IDX sites. However, we know from looking at MLS activity, auto-email, MLS consumer website traffic, and, IDX site traffic that - if measured, equates to some significant consumer listing engagement. Under NDA, WAV Group has seen [...]

By |2018-05-03T21:24:02-07:00August 12th, 2014|Main category, Press Releases, Reports|3 Comments
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MLSs Important to Your Business? Don’t Miss out on CMLS 2014!

For those of you that believe relationships with MLSs are important either for distribution partnerships or data access, I would HIGHLY recommend that you attend and exhibit at the upcoming CMLS 2014 Conference in Huntington Beach, CA from September 24th to 27th, 2014.  I served on the board of the Council of MLS previously and I can tell you that is it THE single best way to build relationships with leading MLSs, bar none. It is an intimate conference focused exclusively on MLS issues so it is a great place to build relationships with the movers and shakers of the [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on MLSs Important to Your Business? Don’t Miss out on CMLS 2014!
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WAVinar eMails

WAVinar Invitation Our industry is moving really quickly these days.  There are so many challenges facing MLSs today threatening the viability of the entire industry!  Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of the trends so they can make proactive decisions to keep their organizations relevant.  That’s why the WAV Group created its new WAVinar series. The WAVinar is designed to provide [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Our Services, Technology Evaluation|Comments Off on WAVinar eMails
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Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure

Legal contracts are a critical part of real estate. Real estate professionals need to be sure they're providing tools to customers that protect their clients' interests as well as their own.   WAV Group with the cooperation of Docusign and Instanet have put together a set of best practices you can use to evaluate the Electronic Signature solution you may be using. Click HERE to download the information HERE. It's not always easy to sort out what those tools are, however. A simple search for "electronic signatures" on the App Store or Google Play will yield dozens of results. How can [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Strategic Planning|Comments Off on Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure
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A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers.  They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on A New Way for MLSs to look at Mobile
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Third Party Site or MLS? Why not both?

MLSs, with their consumer-facing websites, long to find ways to make their sites more engaging, attracting more visitors and ultimately more exposure to their member’s listings. The Houston Association of REALTORS®, arguably one of the most progressive and gutsy Associations in America today, has done it again.  They have become the first MLS consumer site in America to allow listings from brokers around the state of Texas via Listhub. Listing syndicator ListHub will feed listings to public-facing websites operated by multiple listing services, and the Houston Association of Realtors is the first to sign up for the new program, which [...]

By |2018-05-03T21:24:12-07:00May 7th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|2 Comments
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